The stuff I talked on The Internet Show event on Dec 5 - 6, Jakarta. The slides focus on driving monetization out of Social Media services.

1. The Internet Show, Dec 6, 2012
Making Waves with Social Media

2. about me

3. the ceo of
a leading mobile apps developer,
an early adopter,
an award-winning company

4. start a company & code for food
9 years in mobile development

5. 5 years in a row

6. 2011 - now

7. ID-ObjectiveC
President
The first & largest iOS & OSX
developer community in Indonesia

8. a movie freak

9. i’m developer!

10. Driving purchase behavior in Social Media
Case Study

11. let’s talk
apps
the hard facts

12. A social photo-sharing service
for feature phones

13. > 500,000 users

14. But only 0.2% are premium users

15. 84% purchase via operator billing
16% by credit card

16. Mobile Ads on the free version?
We got only $30 for 6 months :)

17. Free Download
Indonesia 34%
Thailand 14%
Mexico 7%
Brazil 7%
China 5%
India 4%
Argentina 4%
Russian Federation 1%
Turkey 1%
Paraguay 1%

18. Purchase
Mexico 23%
Thailand 18%
Indonesia 19%
Brazil 7%
Argentina 7%
Philippines 4%
Spain 2%
Italy 1%
Russian Federation 1%
France 1%

19. Clearly, we need to do something
about it!
Just stay tune :)

21. a social mobile app
around movies and
cinemas

23. It’s Everywhere
Soon on late December
(we promise!)

27. the 8"'. Indonesia '·
CellularShow . This is to certify that:
Movreak
has been awarded as
The Best Local Mobile Application
.
In
=------
INDONESIA
CELLULAR
AWARD
2011
Sunday, 12 June 20 I I
Jakarta Convention Center, Indonesia
__ . . . . • ":;r --j2>,J
-
rc;,} 5[ I SiDyal Moen S. Hendrowijono
IChairman of Grand Jury]
FX Bambang Irawan
IEditor in Chief of Tabloid Sinyalj

28. best local app - Selular Award #9 2012

29. Current Monetization
Paid Ad-supported

30. Percentage
For Apple AppStore
25% Paid 75% Free

31. What’s next?

32. Updated Design
(planned to release on late Jan 2013)

33. Featured Movies
(coming on late Feb 2013)

34. Ticket Purchasing
(can't promise ETA on this :P)

35. Still driving more ads clicking?
Still selling your users visit or
page-views to advertisers?

36. “The best minds of my generation
are thinking about how to make
people click ads. That sucks.”
- Jeff Hammerbacher, fmr. Manager of Facebook Data Team,
founder of Cloudera

37. What if there’s a social service
that doesn’t make the users
wonder where the catch is?
A paid & ad-free service!

38. “Wait, nobody would ever pay for
a Twitter-like service”,
you may say.

39. APP.NET

40. App.net is ad-free social network

41. App.net started as Kickstarter-style project

42. App.net original pricing

43. why people are backing App.net?
1 App.net treats users as customers, not products
2 Developers pay more for the Service, App.net has
technical advantages
App.net Is Better For the Long-Term Health of the Web
3 Than Ad-Supported Networks Like Twitter and Facebook

44. How does App.net benefit users?
Users own the content they create and are already able
1 to download a complete archive of their content anytime
2 By charging for access to the underlying infrastructure,
spam will be heavily disincentivized
As an infrastructure company, App.net’s business
3 motivation is to encourage a vibrant ecosystem of
applications. More interesting apps coming up!
http://www.orianmarx.com/2012/08/13/how-app-net-can-change-everything/

45. App.net core values
1 We are selling our product, NOT our users.
2 You own your content.
Our financial incentives are aligned with members and
3 developers.
App.net employees spend 100% of their time improving
4 our services for you, not advertisers.
We are operating a sustainable, predictable
5 business
6 We respect and value our developer community.
7 Our most valuable asset is your trust.

46. App.net current state
20,000
Within 2 months

47. App.net current state
35 7 4 3
Mobile Apps Mac Apps Windows Apps Linux Apps

48. App.net current pricing

49. Users are ready more than ever to
pay for paid content & social
services

50. Don’t get me wrong, actually
there’s nothing wrong with ad-
supported service!