Building a vibrant social media community as an external marketing strategy
Presentation given at the American Marketing Association Higher Education Symposium, November 2013
Building a vibrant social media community as an external marketing strategy
1. Building a vibrant campus social
media community as an external
marketing strategy
Josh Jensen & Andrew Nathanson
Connecticut College
1
This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
2. Josh Jensen
Andrew Nathanson
Director of Marketing
Communications
Social Media Strategist
@JoshuaJensen
@AndrewNathanson
2
This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
3. @ConnCollege
3
This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
4. 2011
4
This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
5. 5
This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
6. Governance
6
This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
7. Meet the needs
@ConnCollegeLive
7
This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
8. Meet the needs
@ConnCollegeLive
8
This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
9. Meet the needs
@ConnCollegeLive
8
This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
10. Meet the needs
@ConnCollegeLive
9
This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
11. Meet the needs
@ConnCollegeLive
9
This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
12. Meet the needs
@ConnCollegeLive
10
This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
13. 11
This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
14. 12
This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
15. #ccfallweekend
13
This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
16. Meet the needs
@ConnCollegeLive
14
This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
17. Talk it up
@ConnCollegeLive
15
This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
18. Talk it up
@ConnCollegeLive
16
This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
19. #finallyacamel
17
This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
20. Training
@ConnCollegeLive
18
This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
21. @ConnCollegeLive
19
This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
22. External Audiences
@ConnCollegeLive
20
This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
23. External Audiences
21
This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
24. The Result
@ConnCollegeLive
22
This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
25. Next Steps
@ConnCollegeLive
23
This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
26. Next Steps
24
This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
27. Questions?
Josh Jensen
Andrew Nathanson
Director of Marketing
Communications
Social Media Strategist
@JoshuaJensen
@AndrewNathanson
25
This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://
eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!