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Anna Litsova
Andrés Lucas
Lucía Olmedo
INTERNATIONAL WEEK OF
TRENCIN
MAIN OBJECTIVE
 Create an international week in Trencin
where foreign students can present their
countries.
 It will give the chance of local people to
learn more about various countries and
nations.
PARTIAL OBJECTIVES
 Have national parties with different
themes every night.
 Make Trencin more popular around
Slovakia and Europe.
 Help the economy of the city and its
university.
 Namestie huge square.
 Most popular place for big events
 10 minutes by walk from the train-bus
station.
 Public transport has very good
connections in this part of Trencin.
WHERE?
PROGRAM
 5 days, every day will be devoted to a
different country.
 First year: 4 nationalities- Spain, Portugal,
Lithuania, Bulgaria; 5th day for Slovakia.
 Daily activities: presentations,
performances, national meals and national
parties.
EVERY DAY…
 Starts at 11:00 AM with a presentation of
the country.
 Then, the participants are going to show a
lot of interesting and unique things about
their nations.
 Show typical dances and rituals, national
music and other astonishing features.
AND LATER…
 Option to have lunch at the stalls situated
in the enclosure.
 At 8:00 PM, people can take sit in an
improvised restaurant to have a typical
dinner.
 Every single night there will be a national
party where the visitors would be able to
feel the national party spirit till midnight.
HOW MUCH?
 Tickets will be for sale one month and a
half before the start of the week.
 Diferent categories of pricing:
 Children below 12- 1.5 euros a day.
 Students- 3 euros a day.
 Adults- 5 euros a day.
 Retired people- 3 euros a day.
 Buy weekly ticket = one day for free.
SPONSORS
 Various kinds of sponsors:
 City of Trencin
 The University of Trencin
 The Slovakian State
 The European Union
 Private investors
COMMUNICATION PLAN
 A communication agency will do it:
 Profile of the festival in social networks.
 TV and radio advertising commeciarls.
 Radio information about the schedule of
every day during the festival.
 Posters and billboards around the region.
 Banners in the newspapers (also in their
online edition) and in local web pages.
 Publicity media will talk about the festival.
AVERAGE BUDGET
 470.000 € aprox.
 Most of it will be covered by the
sponsors (460.000 €), the rest will be
covered by the sale of the tickets.
 We expect to earn 510.000 €
▪ 30.000 € benefit
WHAT ABOUT THE
BENEFITS?
 From those 30.000 €, 10.000 € will be
for us (as owners of the idea).
 And the other 20.000 € will be for the
municipality of Trencin.
WHY?
Trencin invest
benefits in
university
Better
international offer
More Erasmus
students from
more different
countries
Trencin better
known in Europe
Festival become
bigger every year
= more benefits
every year
AND WE, WITH OUR
BENEFITS, WILL HAVE…
NICE HOLIDAYS IN THE
CARIBBEAN EVERY YEAR!!!
THANK YOU VERY MUCH
FOR YOUR ATENTION!

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International Week of Trencin - Project Management - Alexander Dubcek University of Trencin

  • 3. MAIN OBJECTIVE  Create an international week in Trencin where foreign students can present their countries.  It will give the chance of local people to learn more about various countries and nations.
  • 4. PARTIAL OBJECTIVES  Have national parties with different themes every night.  Make Trencin more popular around Slovakia and Europe.  Help the economy of the city and its university.
  • 5.  Namestie huge square.  Most popular place for big events  10 minutes by walk from the train-bus station.  Public transport has very good connections in this part of Trencin. WHERE?
  • 6. PROGRAM  5 days, every day will be devoted to a different country.  First year: 4 nationalities- Spain, Portugal, Lithuania, Bulgaria; 5th day for Slovakia.  Daily activities: presentations, performances, national meals and national parties.
  • 7. EVERY DAY…  Starts at 11:00 AM with a presentation of the country.  Then, the participants are going to show a lot of interesting and unique things about their nations.  Show typical dances and rituals, national music and other astonishing features.
  • 8. AND LATER…  Option to have lunch at the stalls situated in the enclosure.  At 8:00 PM, people can take sit in an improvised restaurant to have a typical dinner.  Every single night there will be a national party where the visitors would be able to feel the national party spirit till midnight.
  • 9. HOW MUCH?  Tickets will be for sale one month and a half before the start of the week.  Diferent categories of pricing:  Children below 12- 1.5 euros a day.  Students- 3 euros a day.  Adults- 5 euros a day.  Retired people- 3 euros a day.  Buy weekly ticket = one day for free.
  • 10. SPONSORS  Various kinds of sponsors:  City of Trencin  The University of Trencin  The Slovakian State  The European Union  Private investors
  • 11. COMMUNICATION PLAN  A communication agency will do it:  Profile of the festival in social networks.  TV and radio advertising commeciarls.  Radio information about the schedule of every day during the festival.  Posters and billboards around the region.  Banners in the newspapers (also in their online edition) and in local web pages.  Publicity media will talk about the festival.
  • 12. AVERAGE BUDGET  470.000 € aprox.  Most of it will be covered by the sponsors (460.000 €), the rest will be covered by the sale of the tickets.  We expect to earn 510.000 € ▪ 30.000 € benefit
  • 13. WHAT ABOUT THE BENEFITS?  From those 30.000 €, 10.000 € will be for us (as owners of the idea).  And the other 20.000 € will be for the municipality of Trencin.
  • 14. WHY? Trencin invest benefits in university Better international offer More Erasmus students from more different countries Trencin better known in Europe Festival become bigger every year = more benefits every year
  • 15. AND WE, WITH OUR BENEFITS, WILL HAVE…
  • 16. NICE HOLIDAYS IN THE CARIBBEAN EVERY YEAR!!!
  • 17. THANK YOU VERY MUCH FOR YOUR ATENTION!