SlideShare uma empresa Scribd logo

InnoEurope presentation Tallinn

•Transferir como PPT, PDF•
•
Andrew Grill
Andrew Grill

Presentation by Andew Grill at InnoEurope in Tallinn

TecnologiaNegóciosTurismo
1 de 24
The Future of Location-Aware Advertising Andrew Grill, Mobile Advertising Evangelist - Gigafone Annual Innovation Conference InnoEstonia 2008
Introduction www.London-Calling.org.uk
What we’ll cover ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s kill off the “Starbucks Example” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The cost breakdown… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ALMOST 5 MILLION Euros!
What is mobile advertising? How does location enhance mobile advertising?
The Mobile Advertising Value Chain Advertisers / Brands Marketing Agencies & Media Buyers Enablers Content Providers Aggregators Device Makers Wireless Operators Subscribers Traditional Promotional Channels Advertisers need… Measurability ,[object Object],Targeting ,[object Object],Relevance ,[object Object],Location ,[object Object]
Mobile operators don’t have all the data advertisers need ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile advertising today
Or….we ask the user’s permission and preference Dynamic location information can enhance the user experience
Mobile LBS Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Mobile LBS Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What does this all mean for location based advertising? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Maps – now with sponsored links www.google.com/gmm
WiFi location – Skyhook Wireless www.skyhookwireless.com
Blogloc – post your location on a blog www.blogloc.com
Shozu + Flickr = geotagged photos m.shozu.com www.flickr.com
Rummble – location based social networking ,[object Object],[object Object],[object Object],www.rummble.com
MobGeo – location aware mobile coupons www.mobgeo.com
Locatik – location based social networking www.locatik.com
“ Location Broking” with Fire Eagle from Yahoo! www.fireeagle.com
New Friend View service from Nokia Consumers first need to understand the benefits of a location service friendview.nokia.com
Andrew Grill www.andrewgrill.com/contact Follow the latest news at www.london-calling.org.uk http://LBS.andrewgrill.com Twitter: @andrewgrill

Recomendados

Andrew Grill Geo Meetup Nov27
Andrew Grill Geo Meetup Nov27Andrew Grill Geo Meetup Nov27
Andrew Grill Geo Meetup Nov27Andrew Grill
 
AdinAction
AdinActionAdinAction
AdinActionCan Hüzmeli
 
Building the Future Landscape of Geofencing SXSW workshop Teaser
Building the Future Landscape of Geofencing SXSW workshop TeaserBuilding the Future Landscape of Geofencing SXSW workshop Teaser
Building the Future Landscape of Geofencing SXSW workshop TeaserJenessa Carder
 
Why OOH?
Why OOH?Why OOH?
Why OOH?Posterscope
 
Location Based Mobile Advertising : Market Overview, Revenue Opportunities an...
Location Based Mobile Advertising : Market Overview, Revenue Opportunities an...Location Based Mobile Advertising : Market Overview, Revenue Opportunities an...
Location Based Mobile Advertising : Market Overview, Revenue Opportunities an...Trevor Fox
 
The Hard Truths Behind Customer Acquisition - MoMo Singapore Panel slides dur...
The Hard Truths Behind Customer Acquisition - MoMo Singapore Panel slides dur...The Hard Truths Behind Customer Acquisition - MoMo Singapore Panel slides dur...
The Hard Truths Behind Customer Acquisition - MoMo Singapore Panel slides dur...Colin JG Miles
 
LSA15: Advanced Uses of Mobile Location
LSA15: Advanced Uses of Mobile LocationLSA15: Advanced Uses of Mobile Location
LSA15: Advanced Uses of Mobile LocationLocalogy
 
Adtena Wi-Fi Management platform
Adtena Wi-Fi Management platformAdtena Wi-Fi Management platform
Adtena Wi-Fi Management platformOleksandr Dzyuba
 

Recomendados

Andrew Grill Geo Meetup Nov27
Andrew Grill Geo Meetup Nov27Andrew Grill Geo Meetup Nov27
Andrew Grill Geo Meetup Nov27Andrew Grill
 
AdinAction
AdinActionAdinAction
AdinActionCan Hüzmeli
 
Building the Future Landscape of Geofencing SXSW workshop Teaser
Building the Future Landscape of Geofencing SXSW workshop TeaserBuilding the Future Landscape of Geofencing SXSW workshop Teaser
Building the Future Landscape of Geofencing SXSW workshop TeaserJenessa Carder
 
Why OOH?
Why OOH?Why OOH?
Why OOH?Posterscope
 
Location Based Mobile Advertising : Market Overview, Revenue Opportunities an...
Location Based Mobile Advertising : Market Overview, Revenue Opportunities an...Location Based Mobile Advertising : Market Overview, Revenue Opportunities an...
Location Based Mobile Advertising : Market Overview, Revenue Opportunities an...Trevor Fox
 
The Hard Truths Behind Customer Acquisition - MoMo Singapore Panel slides dur...
The Hard Truths Behind Customer Acquisition - MoMo Singapore Panel slides dur...The Hard Truths Behind Customer Acquisition - MoMo Singapore Panel slides dur...
The Hard Truths Behind Customer Acquisition - MoMo Singapore Panel slides dur...Colin JG Miles
 
LSA15: Advanced Uses of Mobile Location
LSA15: Advanced Uses of Mobile LocationLSA15: Advanced Uses of Mobile Location
LSA15: Advanced Uses of Mobile LocationLocalogy
 
Adtena Wi-Fi Management platform
Adtena Wi-Fi Management platformAdtena Wi-Fi Management platform
Adtena Wi-Fi Management platformOleksandr Dzyuba
 
Minimob Mobile Ad Network - Mini Profile
Minimob Mobile Ad Network - Mini Profile Minimob Mobile Ad Network - Mini Profile
Minimob Mobile Ad Network - Mini Profile Giannis Kintzios
 
Minimob_PerformanceAdvertising070415
Minimob_PerformanceAdvertising070415Minimob_PerformanceAdvertising070415
Minimob_PerformanceAdvertising070415Kornilios Grapsas
 
Location based services-2013_goldmedia_short_report_en
Location based services-2013_goldmedia_short_report_enLocation based services-2013_goldmedia_short_report_en
Location based services-2013_goldmedia_short_report_enGoldmedia Group
 
Mo pub case_study_skout_2013
Mo pub case_study_skout_2013Mo pub case_study_skout_2013
Mo pub case_study_skout_2013mopubmarketing
 
Location based services (LBS)
Location based services (LBS)Location based services (LBS)
Location based services (LBS)Prem Singhaniya
 
Location based services lbs
Location based services lbsLocation based services lbs
Location based services lbswatsonda
 
Location Based Services
Location Based ServicesLocation Based Services
Location Based ServicesPeter Byrne
 
WEBINAR: How To Bring Native And Programmatic Advertising Together
WEBINAR: How To Bring Native And Programmatic Advertising TogetherWEBINAR: How To Bring Native And Programmatic Advertising Together
WEBINAR: How To Bring Native And Programmatic Advertising TogetherInMobi
 
Location based services
Location based servicesLocation based services
Location based serviceswatsonda
 
Petersen Mobility
Petersen MobilityPetersen Mobility
Petersen MobilityBen Allen
 
Onyx Beacon: technology and commercial presentation 2015
Onyx Beacon: technology and commercial presentation 2015Onyx Beacon: technology and commercial presentation 2015
Onyx Beacon: technology and commercial presentation 2015Onyx Beacon
 
Instagram Followers Packages Media Kit
Instagram Followers Packages Media KitInstagram Followers Packages Media Kit
Instagram Followers Packages Media KitEDS FZE (Social Media Marketing & Lead Generation Company in Dubai, UAE)
 
Event Venue Version
Event Venue VersionEvent Venue Version
Event Venue Versionjoemama99
 
X-Series: Metrics 2014: Measurability and Viewability
X-Series: Metrics 2014: Measurability and ViewabilityX-Series: Metrics 2014: Measurability and Viewability
X-Series: Metrics 2014: Measurability and ViewabilityIAB Canada
 
Adiquity Premium Offering 2.0
Adiquity Premium Offering 2.0Adiquity Premium Offering 2.0
Adiquity Premium Offering 2.0Vishwajeethk
 
The Complete Guide to Fighting Mobile Ad Fraud
The Complete Guide to Fighting Mobile Ad FraudThe Complete Guide to Fighting Mobile Ad Fraud
The Complete Guide to Fighting Mobile Ad FraudironSource
 
Press Red Now, An Interactive Conversation With Your Tv Viewers
Press Red Now, An Interactive Conversation With Your Tv ViewersPress Red Now, An Interactive Conversation With Your Tv Viewers
Press Red Now, An Interactive Conversation With Your Tv ViewersThierry Briers
 
Search Engine Optimization Packages Media Kit
Search Engine Optimization Packages Media KitSearch Engine Optimization Packages Media Kit
Search Engine Optimization Packages Media KitEDS FZE (Social Media Marketing & Lead Generation Company in Dubai, UAE)
 
I Serve Mena
I Serve MenaI Serve Mena
I Serve MenaAhmed Gomaa
 
Wayfinder: indoor routing powered by beacons - Onyx Beacon
Wayfinder: indoor routing powered by beacons - Onyx BeaconWayfinder: indoor routing powered by beacons - Onyx Beacon
Wayfinder: indoor routing powered by beacons - Onyx BeaconOnyx Beacon
 
Andrew Grill Social Media 09 London
Andrew Grill Social Media 09 LondonAndrew Grill Social Media 09 London
Andrew Grill Social Media 09 LondonAndrew Grill
 
Point Zero Magazine September 2009
Point Zero Magazine September 2009Point Zero Magazine September 2009
Point Zero Magazine September 2009Andrew Grill
 

Mais conteúdo relacionado

Mais procurados

Minimob Mobile Ad Network - Mini Profile
Minimob Mobile Ad Network - Mini Profile Minimob Mobile Ad Network - Mini Profile
Minimob Mobile Ad Network - Mini Profile Giannis Kintzios
 
Minimob_PerformanceAdvertising070415
Minimob_PerformanceAdvertising070415Minimob_PerformanceAdvertising070415
Minimob_PerformanceAdvertising070415Kornilios Grapsas
 
Location based services-2013_goldmedia_short_report_en
Location based services-2013_goldmedia_short_report_enLocation based services-2013_goldmedia_short_report_en
Location based services-2013_goldmedia_short_report_enGoldmedia Group
 
Mo pub case_study_skout_2013
Mo pub case_study_skout_2013Mo pub case_study_skout_2013
Mo pub case_study_skout_2013mopubmarketing
 
Location based services (LBS)
Location based services (LBS)Location based services (LBS)
Location based services (LBS)Prem Singhaniya
 
Location based services lbs
Location based services lbsLocation based services lbs
Location based services lbswatsonda
 
Location Based Services
Location Based ServicesLocation Based Services
Location Based ServicesPeter Byrne
 
WEBINAR: How To Bring Native And Programmatic Advertising Together
WEBINAR: How To Bring Native And Programmatic Advertising TogetherWEBINAR: How To Bring Native And Programmatic Advertising Together
WEBINAR: How To Bring Native And Programmatic Advertising TogetherInMobi
 
Location based services
Location based servicesLocation based services
Location based serviceswatsonda
 
Petersen Mobility
Petersen MobilityPetersen Mobility
Petersen MobilityBen Allen
 
Onyx Beacon: technology and commercial presentation 2015
Onyx Beacon: technology and commercial presentation 2015Onyx Beacon: technology and commercial presentation 2015
Onyx Beacon: technology and commercial presentation 2015Onyx Beacon
 
Event Venue Version
Event Venue VersionEvent Venue Version
Event Venue Versionjoemama99
 
X-Series: Metrics 2014: Measurability and Viewability
X-Series: Metrics 2014: Measurability and ViewabilityX-Series: Metrics 2014: Measurability and Viewability
X-Series: Metrics 2014: Measurability and ViewabilityIAB Canada
 
Adiquity Premium Offering 2.0
Adiquity Premium Offering 2.0Adiquity Premium Offering 2.0
Adiquity Premium Offering 2.0Vishwajeethk
 
The Complete Guide to Fighting Mobile Ad Fraud
The Complete Guide to Fighting Mobile Ad FraudThe Complete Guide to Fighting Mobile Ad Fraud
The Complete Guide to Fighting Mobile Ad FraudironSource
 
Press Red Now, An Interactive Conversation With Your Tv Viewers
Press Red Now, An Interactive Conversation With Your Tv ViewersPress Red Now, An Interactive Conversation With Your Tv Viewers
Press Red Now, An Interactive Conversation With Your Tv ViewersThierry Briers
 
Wayfinder: indoor routing powered by beacons - Onyx Beacon
Wayfinder: indoor routing powered by beacons - Onyx BeaconWayfinder: indoor routing powered by beacons - Onyx Beacon
Wayfinder: indoor routing powered by beacons - Onyx BeaconOnyx Beacon
 

Mais procurados (20)

Minimob Mobile Ad Network - Mini Profile
Minimob Mobile Ad Network - Mini Profile Minimob Mobile Ad Network - Mini Profile
Minimob Mobile Ad Network - Mini Profile
 
Minimob_PerformanceAdvertising070415
Minimob_PerformanceAdvertising070415Minimob_PerformanceAdvertising070415
Minimob_PerformanceAdvertising070415
 
Location based services-2013_goldmedia_short_report_en
Location based services-2013_goldmedia_short_report_enLocation based services-2013_goldmedia_short_report_en
Location based services-2013_goldmedia_short_report_en
 
Mo pub case_study_skout_2013
Mo pub case_study_skout_2013Mo pub case_study_skout_2013
Mo pub case_study_skout_2013
 
Location based services (LBS)
Location based services (LBS)Location based services (LBS)
Location based services (LBS)
 
Location based services lbs
Location based services lbsLocation based services lbs
Location based services lbs
 
Location Based Services
Location Based ServicesLocation Based Services
Location Based Services
 
WEBINAR: How To Bring Native And Programmatic Advertising Together
WEBINAR: How To Bring Native And Programmatic Advertising TogetherWEBINAR: How To Bring Native And Programmatic Advertising Together
WEBINAR: How To Bring Native And Programmatic Advertising Together
 
Location based services
Location based servicesLocation based services
Location based services
 
Petersen Mobility
Petersen MobilityPetersen Mobility
Petersen Mobility
 
Onyx Beacon: technology and commercial presentation 2015
Onyx Beacon: technology and commercial presentation 2015Onyx Beacon: technology and commercial presentation 2015
Onyx Beacon: technology and commercial presentation 2015
 
Instagram Followers Packages Media Kit
Instagram Followers Packages Media KitInstagram Followers Packages Media Kit
Instagram Followers Packages Media Kit
 
Event Venue Version
Event Venue VersionEvent Venue Version
Event Venue Version
 
X-Series: Metrics 2014: Measurability and Viewability
X-Series: Metrics 2014: Measurability and ViewabilityX-Series: Metrics 2014: Measurability and Viewability
X-Series: Metrics 2014: Measurability and Viewability
 
Adiquity Premium Offering 2.0
Adiquity Premium Offering 2.0Adiquity Premium Offering 2.0
Adiquity Premium Offering 2.0
 
The Complete Guide to Fighting Mobile Ad Fraud
The Complete Guide to Fighting Mobile Ad FraudThe Complete Guide to Fighting Mobile Ad Fraud
The Complete Guide to Fighting Mobile Ad Fraud
 
Press Red Now, An Interactive Conversation With Your Tv Viewers
Press Red Now, An Interactive Conversation With Your Tv ViewersPress Red Now, An Interactive Conversation With Your Tv Viewers
Press Red Now, An Interactive Conversation With Your Tv Viewers
 
Search Engine Optimization Packages Media Kit
Search Engine Optimization Packages Media KitSearch Engine Optimization Packages Media Kit
Search Engine Optimization Packages Media Kit
 
I Serve Mena
I Serve MenaI Serve Mena
I Serve Mena
 
Wayfinder: indoor routing powered by beacons - Onyx Beacon
Wayfinder: indoor routing powered by beacons - Onyx BeaconWayfinder: indoor routing powered by beacons - Onyx Beacon
Wayfinder: indoor routing powered by beacons - Onyx Beacon
 

Destaque

Andrew Grill Social Media 09 London
Andrew Grill Social Media 09 LondonAndrew Grill Social Media 09 London
Andrew Grill Social Media 09 LondonAndrew Grill
 
Point Zero Magazine September 2009
Point Zero Magazine September 2009Point Zero Magazine September 2009
Point Zero Magazine September 2009Andrew Grill
 
Point ZeroMagazine Issue 2 October 09
Point ZeroMagazine Issue 2 October 09Point ZeroMagazine Issue 2 October 09
Point ZeroMagazine Issue 2 October 09Andrew Grill
 
Andrew Grill EADP Conference Majorca May 2010
Andrew Grill EADP Conference Majorca May 2010Andrew Grill EADP Conference Majorca May 2010
Andrew Grill EADP Conference Majorca May 2010Andrew Grill
 
The Past, Present and Future of data
The Past, Present and Future of dataThe Past, Present and Future of data
The Past, Present and Future of dataAndrew Treloar
 
Think Big 2010 Brussels Andrew Grill
Think Big 2010 Brussels Andrew GrillThink Big 2010 Brussels Andrew Grill
Think Big 2010 Brussels Andrew GrillAndrew Grill
 
Sydney 2000 Games briefing 17 February 2000
Sydney 2000 Games briefing 17 February 2000Sydney 2000 Games briefing 17 February 2000
Sydney 2000 Games briefing 17 February 2000Andrew Grill
 

Destaque (8)

Andrew Grill Social Media 09 London
Andrew Grill Social Media 09 LondonAndrew Grill Social Media 09 London
Andrew Grill Social Media 09 London
 
Point Zero Magazine September 2009
Point Zero Magazine September 2009Point Zero Magazine September 2009
Point Zero Magazine September 2009
 
Point ZeroMagazine Issue 2 October 09
Point ZeroMagazine Issue 2 October 09Point ZeroMagazine Issue 2 October 09
Point ZeroMagazine Issue 2 October 09
 
Andrew Grill EADP Conference Majorca May 2010
Andrew Grill EADP Conference Majorca May 2010Andrew Grill EADP Conference Majorca May 2010
Andrew Grill EADP Conference Majorca May 2010
 
The Past, Present and Future of data
The Past, Present and Future of dataThe Past, Present and Future of data
The Past, Present and Future of data
 
Seeking serendipity
Seeking serendipitySeeking serendipity
Seeking serendipity
 
Think Big 2010 Brussels Andrew Grill
Think Big 2010 Brussels Andrew GrillThink Big 2010 Brussels Andrew Grill
Think Big 2010 Brussels Andrew Grill
 
Sydney 2000 Games briefing 17 February 2000
Sydney 2000 Games briefing 17 February 2000Sydney 2000 Games briefing 17 February 2000
Sydney 2000 Games briefing 17 February 2000
 

Semelhante a InnoEurope presentation Tallinn

Under the hood_of_mobile_marketing
Under the hood_of_mobile_marketingUnder the hood_of_mobile_marketing
Under the hood_of_mobile_marketingKun Le
 
LBS and the Evolution of Mobile Marketing
LBS and the Evolution of Mobile MarketingLBS and the Evolution of Mobile Marketing
LBS and the Evolution of Mobile Marketingmichaelmuse
 
Servicios de localización: nuevas tendencias_Navteq_mfc10
Servicios de localización: nuevas tendencias_Navteq_mfc10Servicios de localización: nuevas tendencias_Navteq_mfc10
Servicios de localización: nuevas tendencias_Navteq_mfc10videos
 
Mobile Marketing To The Masses In Africa
Mobile Marketing To The Masses In AfricaMobile Marketing To The Masses In Africa
Mobile Marketing To The Masses In AfricaMoses Kemibaro
 
Mobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo Chennai
Mobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo ChennaiMobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo Chennai
Mobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo ChennaiAsif Ali
 
Sofrecom - presentation @ MobileMonday Indonesia
Sofrecom - presentation @ MobileMonday IndonesiaSofrecom - presentation @ MobileMonday Indonesia
Sofrecom - presentation @ MobileMonday IndonesiaMobileMonday Indonesia
 
iLive2014 - Michael Buch Sandager - Mobile advertising – the 'forgotten' media
iLive2014 - Michael Buch Sandager - Mobile advertising – the 'forgotten' mediaiLive2014 - Michael Buch Sandager - Mobile advertising – the 'forgotten' media
iLive2014 - Michael Buch Sandager - Mobile advertising – the 'forgotten' mediaiLive Conference
 
Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus media
Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus mediaMobilemonday.vn mobile interaction - mr ng cuu long goldsun focus media
Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus mediaQuang Anh Le
 
Mobile Monday 07/2013: Mobile Interaction Media or else
Mobile Monday 07/2013: Mobile Interaction Media or elseMobile Monday 07/2013: Mobile Interaction Media or else
Mobile Monday 07/2013: Mobile Interaction Media or elseGameLandVN
 
Location-Based Services on Mobile and Market Insight
Location-Based Services on Mobile and Market InsightLocation-Based Services on Mobile and Market Insight
Location-Based Services on Mobile and Market InsightSoftweb Solutions
 
Mobile Advertising Mar 10
Mobile Advertising Mar 10Mobile Advertising Mar 10
Mobile Advertising Mar 10Exicon
 
Location-based Marketing (LBM) - Global Media Trends
Location-based Marketing (LBM) - Global Media Trends Location-based Marketing (LBM) - Global Media Trends
Location-based Marketing (LBM) - Global Media Trends Havas Media
 
An Insight Into Mobile Advertising By Asif Ali Cto Of Mobile Worx Cto Of Mobi...
An Insight Into Mobile Advertising By Asif Ali Cto Of Mobile Worx Cto Of Mobi...An Insight Into Mobile Advertising By Asif Ali Cto Of Mobile Worx Cto Of Mobi...
An Insight Into Mobile Advertising By Asif Ali Cto Of Mobile Worx Cto Of Mobi...Prashant Singh
 
An Insight Into Mobile Advertising By Asif Ali Cto Of Mobile Worx CTO of Mobi...
An Insight Into Mobile Advertising By Asif Ali Cto Of Mobile Worx CTO of Mobi...An Insight Into Mobile Advertising By Asif Ali Cto Of Mobile Worx CTO of Mobi...
An Insight Into Mobile Advertising By Asif Ali Cto Of Mobile Worx CTO of Mobi...Asif Ali
 
Daniel rowles mobile marketing how mobile technology is revolutionizing ma...
Daniel rowles mobile marketing how mobile technology is revolutionizing ma...Daniel rowles mobile marketing how mobile technology is revolutionizing ma...
Daniel rowles mobile marketing how mobile technology is revolutionizing ma...siti robiah adawiyah
 
Bdf mobile media final
Bdf mobile media finalBdf mobile media final
Bdf mobile media finalHeather Liu
 

Semelhante a InnoEurope presentation Tallinn (20)

Under the hood_of_mobile_marketing
Under the hood_of_mobile_marketingUnder the hood_of_mobile_marketing
Under the hood_of_mobile_marketing
 
LBS and the Evolution of Mobile Marketing
LBS and the Evolution of Mobile MarketingLBS and the Evolution of Mobile Marketing
LBS and the Evolution of Mobile Marketing
 
Servicios de localización: nuevas tendencias_Navteq_mfc10
Servicios de localización: nuevas tendencias_Navteq_mfc10Servicios de localización: nuevas tendencias_Navteq_mfc10
Servicios de localización: nuevas tendencias_Navteq_mfc10
 
Nyc Product Camp 2011 Ver 3.0
Nyc Product Camp 2011 Ver 3.0Nyc Product Camp 2011 Ver 3.0
Nyc Product Camp 2011 Ver 3.0
 
Mobile Marketing To The Masses In Africa
Mobile Marketing To The Masses In AfricaMobile Marketing To The Masses In Africa
Mobile Marketing To The Masses In Africa
 
Mobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo Chennai
Mobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo ChennaiMobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo Chennai
Mobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo Chennai
 
Sofrecom - presentation @ MobileMonday Indonesia
Sofrecom - presentation @ MobileMonday IndonesiaSofrecom - presentation @ MobileMonday Indonesia
Sofrecom - presentation @ MobileMonday Indonesia
 
iLive2014 - Michael Buch Sandager - Mobile advertising – the 'forgotten' media
iLive2014 - Michael Buch Sandager - Mobile advertising – the 'forgotten' mediaiLive2014 - Michael Buch Sandager - Mobile advertising – the 'forgotten' media
iLive2014 - Michael Buch Sandager - Mobile advertising – the 'forgotten' media
 
Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus media
Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus mediaMobilemonday.vn mobile interaction - mr ng cuu long goldsun focus media
Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus media
 
Mobile Monday 07/2013: Mobile Interaction Media or else
Mobile Monday 07/2013: Mobile Interaction Media or elseMobile Monday 07/2013: Mobile Interaction Media or else
Mobile Monday 07/2013: Mobile Interaction Media or else
 
Location-Based Services on Mobile and Market Insight
Location-Based Services on Mobile and Market InsightLocation-Based Services on Mobile and Market Insight
Location-Based Services on Mobile and Market Insight
 
Mobile Advertising Mar 10
Mobile Advertising Mar 10Mobile Advertising Mar 10
Mobile Advertising Mar 10
 
Location-based Marketing (LBM) - Global Media Trends
Location-based Marketing (LBM) - Global Media Trends Location-based Marketing (LBM) - Global Media Trends
Location-based Marketing (LBM) - Global Media Trends
 
Mobile marketingthegame
Mobile marketingthegameMobile marketingthegame
Mobile marketingthegame
 
Iconmobile
IconmobileIconmobile
Iconmobile
 
Mobile Marketing
Mobile Marketing Mobile Marketing
Mobile Marketing
 
An Insight Into Mobile Advertising By Asif Ali Cto Of Mobile Worx Cto Of Mobi...
An Insight Into Mobile Advertising By Asif Ali Cto Of Mobile Worx Cto Of Mobi...An Insight Into Mobile Advertising By Asif Ali Cto Of Mobile Worx Cto Of Mobi...
An Insight Into Mobile Advertising By Asif Ali Cto Of Mobile Worx Cto Of Mobi...
 
An Insight Into Mobile Advertising By Asif Ali Cto Of Mobile Worx CTO of Mobi...
An Insight Into Mobile Advertising By Asif Ali Cto Of Mobile Worx CTO of Mobi...An Insight Into Mobile Advertising By Asif Ali Cto Of Mobile Worx CTO of Mobi...
An Insight Into Mobile Advertising By Asif Ali Cto Of Mobile Worx CTO of Mobi...
 
Daniel rowles mobile marketing how mobile technology is revolutionizing ma...
Daniel rowles mobile marketing how mobile technology is revolutionizing ma...Daniel rowles mobile marketing how mobile technology is revolutionizing ma...
Daniel rowles mobile marketing how mobile technology is revolutionizing ma...
 
Bdf mobile media final
Bdf mobile media finalBdf mobile media final
Bdf mobile media final
 

Mais de Andrew Grill

Andrew Grill Webinale Berlin 30 May 2011
Andrew Grill Webinale Berlin 30 May 2011Andrew Grill Webinale Berlin 30 May 2011
Andrew Grill Webinale Berlin 30 May 2011Andrew Grill
 
Andrew Grill OMCE2011 March 2011
Andrew Grill OMCE2011 March 2011Andrew Grill OMCE2011 March 2011
Andrew Grill OMCE2011 March 2011Andrew Grill
 
Fasken Magic Circle Event Andrew Grill
Fasken Magic Circle Event Andrew GrillFasken Magic Circle Event Andrew Grill
Fasken Magic Circle Event Andrew GrillAndrew Grill
 
Digital marketing in 1 day Andrew Grill Keynote
Digital marketing in 1 day Andrew Grill KeynoteDigital marketing in 1 day Andrew Grill Keynote
Digital marketing in 1 day Andrew Grill KeynoteAndrew Grill
 
Great Hotels Conference London 2010 Andrew Grill
Great Hotels Conference London 2010 Andrew GrillGreat Hotels Conference London 2010 Andrew Grill
Great Hotels Conference London 2010 Andrew GrillAndrew Grill
 
Beyond the Buzz Andrew Grill Visible Technologies
Beyond the Buzz Andrew Grill Visible TechnologiesBeyond the Buzz Andrew Grill Visible Technologies
Beyond the Buzz Andrew Grill Visible TechnologiesAndrew Grill
 
Dialog Conference Andrew Grill
Dialog Conference Andrew GrillDialog Conference Andrew Grill
Dialog Conference Andrew GrillAndrew Grill
 
Mobile Advertising 2020 Vision from Ogilvy and Acision
Mobile Advertising 2020 Vision from Ogilvy and AcisionMobile Advertising 2020 Vision from Ogilvy and Acision
Mobile Advertising 2020 Vision from Ogilvy and AcisionAndrew Grill
 
How mobile impacts advertising MoMo Amsterdam #11
How mobile impacts advertising MoMo Amsterdam #11How mobile impacts advertising MoMo Amsterdam #11
How mobile impacts advertising MoMo Amsterdam #11Andrew Grill
 
Andrew Grill Digital Lounge Jan2009
Andrew Grill Digital Lounge Jan2009Andrew Grill Digital Lounge Jan2009
Andrew Grill Digital Lounge Jan2009Andrew Grill
 
Andrew Grill Future Of Mobile Nov2008
Andrew Grill Future Of Mobile Nov2008Andrew Grill Future Of Mobile Nov2008
Andrew Grill Future Of Mobile Nov2008Andrew Grill
 

Mais de Andrew Grill (11)

Andrew Grill Webinale Berlin 30 May 2011
Andrew Grill Webinale Berlin 30 May 2011Andrew Grill Webinale Berlin 30 May 2011
Andrew Grill Webinale Berlin 30 May 2011
 
Andrew Grill OMCE2011 March 2011
Andrew Grill OMCE2011 March 2011Andrew Grill OMCE2011 March 2011
Andrew Grill OMCE2011 March 2011
 
Fasken Magic Circle Event Andrew Grill
Fasken Magic Circle Event Andrew GrillFasken Magic Circle Event Andrew Grill
Fasken Magic Circle Event Andrew Grill
 
Digital marketing in 1 day Andrew Grill Keynote
Digital marketing in 1 day Andrew Grill KeynoteDigital marketing in 1 day Andrew Grill Keynote
Digital marketing in 1 day Andrew Grill Keynote
 
Great Hotels Conference London 2010 Andrew Grill
Great Hotels Conference London 2010 Andrew GrillGreat Hotels Conference London 2010 Andrew Grill
Great Hotels Conference London 2010 Andrew Grill
 
Beyond the Buzz Andrew Grill Visible Technologies
Beyond the Buzz Andrew Grill Visible TechnologiesBeyond the Buzz Andrew Grill Visible Technologies
Beyond the Buzz Andrew Grill Visible Technologies
 
Dialog Conference Andrew Grill
Dialog Conference Andrew GrillDialog Conference Andrew Grill
Dialog Conference Andrew Grill
 
Mobile Advertising 2020 Vision from Ogilvy and Acision
Mobile Advertising 2020 Vision from Ogilvy and AcisionMobile Advertising 2020 Vision from Ogilvy and Acision
Mobile Advertising 2020 Vision from Ogilvy and Acision
 
How mobile impacts advertising MoMo Amsterdam #11
How mobile impacts advertising MoMo Amsterdam #11How mobile impacts advertising MoMo Amsterdam #11
How mobile impacts advertising MoMo Amsterdam #11
 
Andrew Grill Digital Lounge Jan2009
Andrew Grill Digital Lounge Jan2009Andrew Grill Digital Lounge Jan2009
Andrew Grill Digital Lounge Jan2009
 
Andrew Grill Future Of Mobile Nov2008
Andrew Grill Future Of Mobile Nov2008Andrew Grill Future Of Mobile Nov2008
Andrew Grill Future Of Mobile Nov2008
 

Último

Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slidespraypatel2
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Paola De la Torre
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024Results
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxKatpro Technologies
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...gurkirankumar98700
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesSinan KOZAK
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024The Digital Insurer
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsRoshan Dwivedi
 

Último (20)

Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen Frames
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
 

InnoEurope presentation Tallinn