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What's Next in Growth? 2016
- What’s Next in Growth? Andrew Chen / StartCon 2016
- Zoom out. See what’s come before
- Get this deck and updates via my newsletter andrewchen.co
- Getting customers to refer friends
- Why do you refer? Who’s referred? Which channel? Is it exponential?
- Spreading viral content
- When a dog bites a man, that is not news, because it happens so often…
- When a dog bites a man, that is not news, because it happens so often. But if a man bites a dog, that is news. (John B. Bogart. City Editor at The Sun)
- GREAT ASTRONOMICAL DISCOVERIES LATELY MADE BY SIR JOHN HERSCHEL - Published 1835
- AKA The Great Moon Hoax of 1835
- Bootstrapping marketplaces
- Marketplace
- Marketplace Which side is constrained? How to grow buyers? How to grow sellers? Find > Price > Transact
- We could go on for a while on this.
- Convincing people to buy stuff has been around for a long time.
- But really here’s the point…
- Technology changes, but people stay the same
- Referrals, content marketing, virality, coupons, publicity stunts, influencer marketing, A/B testing, copywriting, etc etc … Created 100 years ago… Relevant 100 years from now!
- Growth opportunities arise constantly: Classic strategies x New platforms x Smart execution
- My challenge to you:
- Study the classics. (Don’t try to get clever with tips and tricks)
- Approach platforms/channels systematically Be early to new platforms when you can!
- Execute thoughtfully and iteratively
- Ignore quick growth hacks Only trust ideas that 100+ years old :)
- Technology changes, but people stay the same
- Get this deck and updates via my newsletter andrewchen.co Thank you!