CRM Creative whilst Head of Marketing UKI

1. Dell Devotion – Creative & Metric Review
1

2. April – Platinum & Gold
Welcome Pack
Email Launch Invitation
1st Microsite
Registrants: 142 (165 inc. Dell)
= 16.77%
Total volume mailed: 847
2

3. May - Platinum & Gold
Questionnaire Responses Tech Tour Invitation
Response:162
= 19.13%
Total volume mailed: 199
Results: Client to confirm
3

4. May - Silver
Tech Tour Invitation
Total volume mailed: 199
Results: Client to confirm
4

5. June - Platinum & Gold
Event
Attendees: 100
= Response rate: 11.8%
5

6. July Platinum & Gold
Devotion Lattitude letter
August - E newsletter 2
adapted from EMEA
July - E newsletter 1
Total volume mailed: 1381 Results: Client to confirm
Total volume mailed: 1324
(Unique) Open rate: 58.26 %
(Unique) Open rate: 58.%
6

7. July Silver
E newsletter 1 E newsletter 2
Total volume mailed: 1381
Total volume mailed: 1324
(Unique) Open rate: 58.26 %
(Unique) Open rate: 58.%
7

8. July - VAR
Welcome Pack
E newsletter 2
Email Launch Invitation
1st Microsite
Total volume mailed: 160
Total volume mailed: 1324
(Unique) Open rate: 58.%
Total delivered: 204 - 95%
Total opened: 122 - 57%
8

9. August - Platinum & Gold
Vodafone Mailing
Microsite Launched
adapted from EMEA
Mailed: 22631 total, inc 785 Devotion
9

10. August - Silver
Welcome Pack
Microsite Launched
Total volume mailed: 2,371
(circa 5000 including Cherrywood)
10

11. August - VAR
Microsite Launched
Event
Attendees: 37 guests accepted, 19 arrived
(34 including Dell employees)
= Acceptance rate: 23.13%
Final response rate: 11.88%
11

12. September - Platinum & Gold
Newsletter 3 Latitude Focus Group Invite
Volume: 1109 - Registrations full
Total volume mailed: 3447 (Unique) Open rate: 40.06%
(Unique) Open rate: 27.18%
12

13. September - Silver
Questionnaire Responses
Newsletter 3
Response: 148
Total volume mailed: 3447
(Unique) Open rate: 27.18%
13

14. September - VAR
VAR Autumn Events
Newsletter 3
Mailed: 262 - 5 Registrations
Total volume mailed: 138 (Unique) Open rate: 55.93%
(Unique) Open rate: 46.15%
14

15. October - Platinum & Gold
Aberdeen Tech
Welcome to Dell Eshot
Questionnaire Responses
Seminar Invite
Questionnaire Response: 421
Total volume mailed: 352
Registrants: 21
15

16. October - Silver
Welcome to Dell Eshot
Questionnaire Responses
Questionnaire Response: 421
16

17. October - VAR
Welcome to Dell Eshot
Questionnaire Responses
Questionnaire Response: 421
17

18. November - Platinum & Gold
Newsletter 4 Executive Learning Series
Mailed: 816 Attendees: 63 accepted,
27 arrived (52 inc Dell)
= Acceptance rate: 7.72%
Final response rate: 3.31%
Total volume mailed: 3850
Unique Open rate: 27.25%
18

19. November - Silver
Newsletter 4
Total volume mailed: 3850
Unique Open rate: 27.25%
19

20. November - VAR
Newsletter 4
Total volume mailed: 3850
Unique Open rate: 27.25%
20

21. December – Platinum/Gold/Silver
Newsletter 5
Devotion Optiplex Mailing - Adapted from EMEA
Volume Mailed: 4800
21

22. January – Platinum/Gold/Silver
Newsletter 6
22

23. February – Platinum/Gold/Silver
Newsletter 7 Katherine Bennett
CXO Dinner Invite EMF Tour Invite
23