Pinterest came on the seen quick and rapidly grew to 10 million visitors a month in January 2012 while growing their user base to well of 40 million in 2012. This presentation review the growth of Pinterest and then provides businesses with actionable examples of how they can utilize Pinterest for their business and also includes several case studies.

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The Pinterest Effect
Andrew Melchior, Co-Founder
andrew@avalaunchmedia.com

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• Pinterest (launched in March 2010) is a virtual pinboard that let's
you bookmark to organize and share all the beautiful things you
find on the web
• You can create your own pinboards and you can browse other
people's boards as well
• Core difference with Pinterest:
It says Look at THIS, instead of Look at ME
PINTEREST IS THE TWITTER OF 2012

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• Traffic grew by 429% from 9/11 through 12/11 to roughly 7.2 M in Dec. 2011

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• Broke the 10 Million mark in January 2012 becoming the fastest
independent site to hit 10 M uniques/month in the U.S.
Source:TechCrunch

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Source: DOMO
116% traffic growth in 2012 to 21.2M, 75% user growth

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Percent of Pinterest users
that are female

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Percentage of Pinterest users
Between 25-55 yrs old
Source: Mashable

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Percentage of retail referring
traffic Pinterest accounts for
Facebook = 26.4%
Twitter = 3.61%
Source: Shareaholic

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Pinterest now the 4th largest organic traffic driver worldwide

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Source: Bizrate

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Travel companies and conferences companies use Pinterest
to promote locations

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Avalaunch Media uses Pinterest to highlight recent content marketing
and infographic pieces

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NORDSTROM uses Pinterest to highlight their fashion lines

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Utah based ZAGG features products, gadgets, other related things

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Gifts for Bloggers - Product retailers are making pinboards
specific to markets
GET CREATIVE!!!

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Visit Bend uses Pinterest to highlight community
businesses, events, etc.

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Leveraging
• Create a company account
• Create boards for your products, services, interests
• Pin images to your newly created boards
• Make sure your pins are shared on your company
Facebook and Twitter profiles

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Make sure your site is optimiz ed for Pinterest
• Anything that is programmed in Flash CANNOT be pinned
• Many JavaScript image preview tools block the option for
pinning
Test, Test, Test
• Use the bookmarklet tool from Pinterest on your own site
• Pinterest also offers a “Pin It” button you can add to products,
images, etc.
• There are Plugins out there for WordPress, and others
Optimize for

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Optimize for
Mashable

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Optimize for
Mashable

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Optimize for
Mashable

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YouTube reports 4 billion+
daily video views!
Average U.S. internet user watched
23.2 hours of online video
comScore study for Dec. of 2011
Case Study

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Images Are Shared More Than Video
Effect
According to StruckAxiom
X 10 more than
Images Shared More

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Why Images Are Shared More Than Videos
• People aren’t sure what the video is before
they click it
• Unknown time commitment
• Not sure if they’ll want to share the video
Effect
vs.

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So, Can You Combine The Two?
GungHo Case Study (h/t @NewspaperGrl)
+

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GungHo Case Study
• Founder Danny Mason wanted to use
social media to launch GungHo
• Hired Plaid Social Labs to find the right
YouTube celebrity to influence men and
women equally
• Found Charles and Ally Trippy
YouTube Channel
“Internet Killed TV”

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Charles and Ally Trippy
The Deal:
Trippys agree to do a video review
GungHo agrees to give away
FREE ENERGY

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The Strategy
www.gogungho.com/trippy
FREE ENERGY MORE FREE
STUFF
SHARE FUNNY NINJA PICTURE

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The Results
5,700 bought or used the discount
69K hits within a few hours
First 5000 samples were gone in 23 minutes
Next 5000 were gone within ~ 90 minutes

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The Results
80% of the women added a personal
endorsement where as only 5% of the men
Buyers
Female
Male
59%
Men
Women

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The Results
5778 image pins before GungHo
turned off the offer
1300 new followers
1100 new fans

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Because of
• Store, blog, magazine, wish list
• Surpassed 1 M users in August 2012

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Because of

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Andrew Melchior, Co-Founder
andrew@avalaunchmedia.com
@atraine
ThankYou!