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Can Machines Design?

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Slides about machines that can design

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Can Machines Design?

  1. 1. DESIGN THINKING autonomus CANVAS 1 2 3 CAN MACHINES DESIGN?
  2. 2. conception what how CONFIGURATION how HUMANS DESIGN?
  3. 3. analyze the CONTEXT select opportunities desirable feasible viable PROTOTYPING define FEATURES propose strategies collect data how HUMANS DESIGN?
  4. 4. analyze the CONTEXT select opportunity PROTOTYPING define FEATURES propose strategies collect data DECISION MAKING DATA MINING can MACHINES DESIGN? desirable feasible viable
  5. 5. data mining internet app analytics PRE-PROCESSING BY HUMANS customers.xml competitors.xml business.xml
  6. 6. data mining customers.xml competitors.xml <personas> <persona> <name>James</name> <region>North America</region> <social class>Middle class</social class> <age>Thirties</age> <big area>BUSINESS</big area> <downloads>HIGH</downloads> <gross>MEDIUM</gross> <timelife>MEDIUM</timelife> <image>persona_james.png</image> <description>James is look for a new job after working for 3 years in the Underwriting department of Acme Insurance. At 34 years old, James is extremely active. He surfs twice a week in the summer and swims lapse three times a week in the winter. He actively uses apps for business productivity, discovering job opportunities and business training. He usually makes fitness at his freetime.</description> </persona> ... </personas> <activities> <activity> <title>medicine</title> <big area>HEALTH</big area> <downloads>MEDIUM</downloads> <gross>HIGH</gross> <timelife>HIGH</timelife> <competitors>MEDIUM</competitors> <description>take medicine with controlled time many times a day</description> <persona>James</persona> <persona>Mary</persona> <persona>Robert</persona> </activity> ... </activities> <competitors> <competitor> <name>Snapseed</name> <big area>LIFE STYLE</big area> <downloads>HIGH</downloads> <gross>LOW</gross> <timelife>LOW</timelife> </competitor> ... </competitors> <features> <feature> <reference>Snapseed</reference> <description>users can crop their scenes</description> <activity>photography</activity> <keep>yes</keep> <raise>yes</raise> <create>no</create> </feature> … </features> DESIRABILITY FEASIBILITY VIABILITY business.xml <arm> <acquisition> <strategy>Offers by email</strategy> <description>Ads based on mailing lists</description> <downloads>MEDIUM</downloads> </acquisition> … <retention> <strategy>notifications</strategy> <description>Use notifications wisely</description> <timelife>LOW</timelife> </retention> … <monetization> <strategy>Sponsored content</strategy> <description>Content sponsored by brands, including in-app virtual goods, or “limited-time only” features</description> <gross>LOW</gross> </monetization> … </arm>
  7. 7. decision making select opportunity define FEATURES select customer profile select competitors propose strategies PROPOSE USER ACQUISITION PROPOSE USER RETENTION PROPOSE MONETIZATION select customer ACTIVITY DEFINE FEATURES TO KEEP IDENTIFY APP OPPORTUNITY DEFINE FEATURES TO raise DEFINE FEATURES TO create
  8. 8. SELECT OPPORTUNITY CUSTOMER ACTIVITIY DEFINE FEATURES Barbara North America Middle class - Thirtties Barbara is a 35 years old computer programer. Barbara controls your finances with precision. She still greatly enjoys an active social life - including her regular rpg night every week and going out for meals with friends. She loves to play hardcore games, including first-person shooters, role-playing and wargames. As an active person, she also loves to ride a bike on weekends on mountain trails. TO REDUCE invests micro percentage of every purchases connect to her bank account TO RAISE suggests limits for extra expenses according to patterns of receipts and expenses TO CREATE facial recognition Make an app to help Barbara to control all her expenses downloads potential - MEDIUM lifetime average - HIGH monetization potential - HIGH amount of competitors - HIGH ACQUISITION Ads in social network Events Ads in apps RETENTION social commitment cascading information MONETIZATION Percentage on in-app transactions Sponsored content PROPOSE STRATEGIES AUTONOMUS DESIGN
  9. 9. SELECT OPPORTUNITY CUSTOMER ACTIVITIY EVALUATE DESIRABILITY Barbara North America Middle class - Thirtties Barbara is a 35 years old computer programer. Barbara controls your finances with precision. She still greatly enjoys an active social life - including her regular rpg night every week and going out for meals with friends. She loves to play hardcore games, including first-person shooters, role-playing and wargames. As an active person, she also loves to ride a bike on weekends on mountain trails. Make an app to help Barbara to control all her expenses downloads potential - MEDIUM lifetime average - HIGH monetization potential - HIGH amount of competitors - HIGH the opportunity meets the desires of potential users? can improve meets the desires partially meets the desires does not meets the desires the opportunity has a great number of potential customers? It has millions of users It has thousands of users It has few users how much the opportunity is important to the customer's life? it is very important It is important it is not important OKcancel ASSISTED DESIGN
  10. 10. SELECT OPPORTUNITY CUSTOMER ACTIVITIY validate desirability James Middle class - Thirties First stage of tertiary education. Actively uses apps for business productivity, discovering job opportunities and business training. follow companies offers a quick-search straight can specify your range data from newspapers TO RAISE connect with Executives connect with recruiters TO CREATE Make an app to help James to looking for a new job Ads based on mailing lists Paid posts in social networks like Facebook RETENTION email alerts MONETIZATION assisted design assisted design assisted design assisted design assisted design assisted design can improve SELECT OPPORTUNITY 1 | 37 Robert North America Middle class - Aged Robert is a 60 year old grandad. Recently retired, Robert spends most days pottering around the garden and playing golf. At weekends, he enjoys walking in the countryside with his wife. Robert doesn’t see himself as old. He enjoys discovering, reading and sharing books with friends. Robert likes to plays slots games in a freetime. CUSTOMER help OKcancel DESIGN THINKING autonomus CANVAS 1 2 3 downloads potential - MEDIUM lifetime average - HIGH monetization potential - HIGH amount of competitors - HIGH ASSISTED DESIGN
  11. 11. downloads potential - MEDIUM lifetime average - HIGH monetization potential - HIGH amount of competitors - HIGH EVALUATE DESIRABILITY desirable EVALUATE feasibility can improve the team will need to outsource the features production? outsource nothing outsource some features outsource all the team is motivated by the opportunity? fully motivated partially motivated it is not motivated what percentage of the budget will be needed to produce the features? it costs less than 50% it costs between 50% and 100% it costs more than 100% OKcancel SELECT OPPORTUNITY CUSTOMER ACTIVITIY DEFINE FEATURES Barbara North America Middle class - Thirtties Barbara is a 35 years old computer programer. Barbara controls your finances with precision. She still greatly enjoys an active social life - including her regular rpg night every week and going out for meals with friends. She loves to play hardcore games, including first-person shooters, role-playing and wargames. As an active person, she also loves to ride a bike on weekends on mountain trails. TO REDUCE invests micro percentage of every purchases connect to her bank account TO RAISE suggests limits for extra expenses according to patterns of receipts and expenses TO CREATE facial recognition Make an app to help Barbara to control all her expenses ASSISTED DESIGN
  12. 12. downloads potential - MEDIUM lifetime average - HIGH monetization potential - HIGH amount of competitors - HIGH SELECT OPPORTUNITY CUSTOMER ACTIVITIY validate desirability validate feasability define FEATURES James Middle class - Thirties First stage of tertiary education. Actively uses apps for business productivity, discovering job opportunities and business training. TO KEEP follow companies offers a quick-search straight can specify your range data from newspapers TO RAISE connect with Executives connect with recruiters TO CREATE allows post bite-sized videos Make an app to help James to looking for a new job Ads based on mailing lists Paid posts in social networks like Facebook RETENTION email alerts assisted design assisted design assisted design assisted design assisted design desirable can improve DEFINE FEATURES TO KEEP OKcancel manages your daily tasks with accuracy attend the gym three times a week to keep fit looking for new job oppor- tunities keep up to date with cour- ses and workshops help DESIGN THINKING autonomus CANVAS 1 2 3 DEFINE FEATURES TO KEEP ASSISTED DESIGN
  13. 13. downloads potential - MEDIUM lifetime average - HIGH monetization potential - HIGH amount of competitors - HIGH ACQUISITION Ads in social network Events Ads in apps RETENTION social commitment cascading information MONETIZATION Percentage on in-app transactions Sponsored content PROPOSE STRATEGIES retention strategies are motivating for the user's profile? the kind of thing that attracts them are attractive, but could be better are not attractive for this profile the acquisition strategies reach enough users? more than we would like what we would like less than we would like monetization strategies are usual for the user's profile? these are the ways they spend they spend more on other ways they do not usually spend OKcancelEVALUATE DESIRABILITY desirable EVALUATE VIABILITY can improve SELECT OPPORTUNITY CUSTOMER ACTIVITIY Barbara North America Middle class - Thirtties Barbara is a 35 years old computer programer. Barbara controls your finances with precision. She still greatly enjoys an active social life - including her regular rpg night every week and going out for meals with friends. She loves to play hardcore games, including first-person shooters, role-playing and wargames. As an active person, she also loves to ride a bike on weekends on mountain trails. Make an app to help Barbara to control all her expenses ASSISTED DESIGN
  14. 14. SELECT OPPORTUNITY CUSTOMER ACTIVITIY validate viabilityvalidate desirability validate feasability define FEATURES James Middle class - Thirties First stage of tertiary education. Actively uses apps for business productivity, discovering job opportunities and business training. TO KEEP follow companies offers a quick-search straight can specify your range data from newspapers TO RAISE connect with Executives connect with recruiters TO CREATE allows post bite-sized videos Make an app to help James to looking for a new job ACQUISITION Ads based on mailing lists Paid posts in social networks like Facebook RETENTION email alerts MONETIZATION Offers users in-app upgrades PROPOSE STRATEGIES assisted design assisted design assisted design assisted design assisted design assisted design assisted design assisted design desirable feasible can improve PROPOSE FEATURES MONETIZATION OKcancel Sponsored content Offers users in-app upgra- des In-app consumables Percentage on in-app tran- sactions M M M M DESIGN THINKING autonomus CANVAS 1 2 3 ASSISTED DESIGN downloads potential - MEDIUM lifetime average - HIGH monetization potential - HIGH amount of competitors - HIGH
  15. 15. turing test 3.4 3.5 3.2 2.9 3.5 3.3 4.1 2.9 3.6 3.5 3.4 2.1 4.4 3.4 4.1 3.5 PROJECT A ASSISTED PROJECT B ASSISTED PROJECT C AUTONOMUS PROJECT D AUTONOMUS CRIATIVITYFEASIBILITY VIABILITYSUITABILITY
  16. 16. DESIGN THINKING autonomus CANVAS 1 2 3 YES, WE CAN!

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