1. Legume Congelate
Total Retail Romania
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Title of Presentation
Title of Presentation
Copyright © 2011 The Nielsen Company. Confidential and proprietary.

2. LEGUME CONGELATE
Total retail, Iun / Iul 2010 – Apr / Mai 2011
Volum vanzari Valoare vanzari
Comert Comert
traditional traditional
1,4% 1,7%
Comert Comert
modern modern
98,6% 98,3%
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Copyright © 2011 The Nielsen Company. Confidential and proprietary.

3. LEGUME CONGELATE
evolutia volumului vanzarilor, total retail Romania
+45,4%
+35,3%
-32,4% +27,3% -21,4%
+65,4%
-48,4%
-13,2%
Feb - Mar Apr - Mai Iun - Iul Aug - Sep Oct - Nov Dec - Ian Feb - Mar Apr - Mai
2010 2010 2010 2010 2010 2011 2011 2011
% vs luna 3
precedenta
Title of Copyright © 2011 The Nielsen Company. Confidential and proprietary.

4. LEGUME CONGELATE
evolutia valorii vanzarilor, total retail Romania
+41,2%
+35,5%
-34,4% +28,8% -23,2%
+60,8%
-46% -11,4%
Feb - Mar Apr - Mai Iun - Iul Aug - Sep Oct - Nov Dec - Ian Feb - Mar Apr - Mai
2010 2010 2010 2010 2010 2011 2011 2011
% vs luna 4
precedenta
Title of Copyright © 2011 The Nielsen Company. Confidential and proprietary.

5. LEGUME CONGELATE
ponderea gramajelor in total vanzari
Volum vanzari, total retail Valoare vanzari, total retail
Iun / Iul 2010 – Apr / Mai 2011 Iun / Iul 2010 – Apr / Mai 2011
Marca Marca
proprie proprie
14,4% 11,3%
751 - 1000 g
23,6% 451 - 750 g
751 - 1000 g 451 - 750 g
8,5%
28,9% 5,5%
> 1000 g > 1000 g
2,5% 1,6%
< 450 g < 450 g
48,7% 55%
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Copyright © 2011 The Nielsen Company. Confidential and proprietary.

6. LEGUME CONGELATE
ponderea tipurilor de legume in volumul vanzarilor
Alte Fasole
Legume amestecuri galbena
pentru supa- de legume 3,1%
crema 5,6% Amestec
7,6% pentru
Amestec ciorba - 2,2%
mexican Marca
7,8% proprie -
14,4%
Spanac
9,15% Altele -
15,1%
Total retail
Fasole verde Iun / Iul 2010 – Apr / Mai 2011
10,1% Mazare -
25% 6
Copyright © 2011 The Nielsen Company. Confidential and proprietary.

7. LEGUME CONGELATE
ponderea tipurilor de legume in valoarea vanzarilor
Alte amestecuri
de legume Fasole galbena
7,2% 2,8%
Amestec pentru
Legume pentru ciorba - 2,5%
supa-crema
11,1% Marca proprie
11,3%
Amestec
mexican
8,3%
Altele - 19,3%
Spanac
7,4% Total retail
Iun / Iul 2010 – Apr / Mai 2011
Mazare - 21,2%
Fasole verde 7
8,9%
Copyright © 2011 The Nielsen Company. Confidential and proprietary.

8. THANK YOU
Contact:
Roxana Baciu
roxana.baciu@nielsen.com
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Copyright © 2011 The Nielsen Company. Confidential and proprietary.