1. Band Management Service
Stanford University TGA Team
Entrepreneurship Technology Course André Eduardo Baldini
Professor Chuck Eesley Gustavo Campos
Tomy Carlo Inhauser

2. Band Management Service
The Band Management Service is a collaborative internet service that
provides tools to make this task easier for musicians.
• Manage the band setlists
• Schedule rehearsals and shows
• Find musicians who wants to join a band
• Create a good communication channel with band members and fans
• Keep and publish material about the band including its own website
• Advertise
• Find near bands who need a specific musician

3. Band Management Service
People who likes music can use the Band Management Service to:
• Keep track of their favorite bands
• Receive news and shows agenda
• Hear songs
• See pictures and videos
• Write reviews and vote in their favorite bands
• Discover who will play near their location
• Write reviews about the bands and their songs

4. The Survey
Band Management Service
The Survey link:
http://goo.gl/tmdIz
The most important informations obtained with this Survey are:
• The vast majority of the Bands use Social Networks to keep in contact
with their fans and publish their material.
• Almost all Bands manages their own website and they don´t pay nothing
to advertise or publish their material.
• The main difficulty for Bands is properly show their stuff.

5. Market Size Analysis
Band Management Service
The market size of Independent Bands Independent
and Musicians is very hard to define. Bands Around
The World (?)
We found +60.000 Bands that use Social
Independent
Media in Brazil, but we imagine this Brazilian
number is underestimate. Bands (?)
If we imagine each band spend 100
dollars per year, we will have a 6 Million
dollars market a year. + 60.000 Bands
uses Social
Network in Brazil

6. Face-to-Face Interviews
Band Management Service
We did interview four potential customers and got the following feedback
which changed our business model:
• Our mobile app was going to be paid, but we learned that fans are not
willing to pay for this kind of app, so we changed it to a Targeted
Advertising model.
• We learned that garage bands’ biggest problem is to find musicians to
complete the cast, so we added the feature with searches based on
location and instrument.
• The need for a place to organize setlists, lyrics and scores was
confirmed as we were planning to offer.

7. Face-to-Face Interviews
Band Management Service
• Most garage bands don’t have a budget, so one of the interviewees
told us the basic service should be free or really cheap.
• For the sake of usability the “social network style” was suggested, and
also the integration with existing social networks to share content in
multiple channels.
• One very important suggestion was to focus on a small set of features
to start with, because this kind of site can take many paths to evolve
and offer many services.

8. Conclusion
Band Management Service
The Independent Bands have many channels to publish their stuff and to
keep in contact with their fans, but these channels don´t offer the
necessary exposure to make them known.
We will evaluate the possibility to create a
streaming radio with songs from independent
bands, to bring an extra channel to promote the
bands and advertise their material.