Fashion & Internet - REVOLUTION!

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a presentation held by Michaela Amort Claudia Rosa Lukas Maria Ratzinger Michaela Ambos and Andreas Klinger at the Vienna Barcamp Mai 2010 (#bcvie)

Estilo de vida

Burberry Prorsum. “3D” Show, London Fashion Week
Autumn/Winter 2010/11, Februar 2010

Prorsum ist die exklusive high end Linie des britischen Traditionshauses Burberry, das
seit ewig für DEN Trenchcoat sowie ein spezielles Karomuster berühmt ist.

• Aufzeichnung unter http://live.burberry.com/

Marc Jacobs. Show, New York Fashion Week
Fall/Winter 2010/11

• 1:1 Aufzeichnung des Livestreams auf der Website

Bernhard Willhelm. Präsentation, Paris Fashion Week
Autumn/Winter 2010/11

• Replay unter http://www.bernhard-willhelm.com/

„it‘s like everybody is
doing fashion now“
- Reeshma Sohoni
CEO Seedcamp

Market Size

Garmz targets a very attractive market
* CAGR 2,6% CAGR 2,5%
in bn !
World World Fashion E-Commerce is the
800 fastest growing segment
600 within the fashion industry
400 Europe
and within E-Commerce:
200 USA
Rest of
0 the world *** “I have purchased items on the
internet in the past 3 months”
20 7

2 0 11
20 4
20 5
20 6

08

20 9
20 0
12
0

1
0
0
0

0
20

20

Books
Fashion
81%
** CAGR 25,5% CAGR 22,7% DVD/Games
Europe Europe
Airline Tickets
in bn !
CAGR 24,8% CAGR 13,6% Electronics
80 World World 2005 2007
70 Music
60 France
50 UK 0% 20%
40 Germany
30 USA Sources:
20
Tot a l

10 Rest * Data Monitor - Global Apparel Retail, 2008;
Data Monitor – Apparel Retail in the United States, 2008

0 of the * * Data Monitor - Global Internet Retail, 2008;
Data Monitor – Online Retail in Germany, 2008;
Data Monitor – Online Retail in the United Kingdom, 2008;
world
20 7

2 0 11
20 4
20 5
20 6

08

20 9
20 0

20 2
13

Data Monitor – Online Retail in France, 2008;
0

1

1
0
0
0

0

* * * Nielsen Netrating – Global Online Shopping Report, 2008
20

20

Garmz GmbH | Presentation | Prepared for INITS | April 2010 | 11

today we use websites to communicate about products
tomorrow we use websites to create products

- collaborative product development.

Test runs

start your own
Garmz GmbH | Presentation | Prepared for INITS | April 2010 | 18
fashion label

Test runs

if enough demand
Garmz GmbH | Presentation | Prepared for INITS | April 2010 | 8
free market quality production

Test runs

sold in the webshop at
Garmz GmbH | Presentation | Prepared for INITS | April 2010 | 17
market prices

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