Virtual Assistants provide administrative support and/or specialized business services. Many Virtual Assistants were most often Administrative or Executive Assistants in traditional work environments before launching their Virtual Assistance Practices. Most Virtual Assistants work from their home office and, with the help of technology, other virtual locations. Technology has enabled Virtual Assistants to have a global client base.
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Finding clients for your virtual business
1.
2. What’s your business structure?
Is it fully optimized for success?
Consider the following:
What’s your ideal client
How many hours do you want to work?
How much money do you wish to earn?
Creating your ideal conditions will attract your ideal
client ?
3. Specialize
Virtual assistant specializing in Aweber setup
Graphic designer specializing in affiliate blog
setup
Copywriter specializing in direct ad writing
Choose the task(s) that you enjoy most, that
energize you
Make a list
Things you love vs things you hate
4. Analyze your list
What tasks can you outsource?
What services can you eliminate?
What services can you promote?
▪ Specialize in THESE services!
Is there a need for your specialized services?
Conduct polls & other market research
Setup your ideal business first to attract ideal clients
5. Check out your competitors’ prices
Check sites like Elance, VA Networking or Guru.com
Look for networks where higher pay goes to
established freelancers
Create special introductory offers
Then upsell client to other, regular-priced services
Beware…some clients expect the low prices
forever
6. Introductory Offers
May not attract your ideal client
Always set a limit
▪ How long the offer will remain in effect
▪ How many units a new client can purchase
▪ On amount of time offered
Always post your limits within the ad copy
Always call it an introductory offer
7. Your website, forms, brochures & business cards
should be professional
This will attract professional clients
Be aware of what image your photographs portray
If you’re in a suit, you’ll attract formal clients
If you’re wearing jeans, you’ll attract informal
client
8. Create a strong project management system &
communications protocol
Create contracts & project management
spreadsheets
Be very clear about your expectations & what
services you will provide
9.
10. Let clients know when you’ll be available
Let clients know about any rush charges for
same day service
Ask for their preferred method of contact
Keep a simple, one-page chart for each client
11. Create packages that suit you but delight your
clients
Packages should provide high-value service options
One-time setup packages
Recurring monthly packages
Add a shopping cart button
TELL your client what you want them to do with a
call to action
12. Track your time
Client work time
When you stop for lunch or phone calls
This can help find where you’re wasting time & how
to work more efficiently
Be clear & focused about how you want to spend
your time
13. Your professional website
Should LOOK like a website, not a blog
Use WordPress & create a static home page
Choose a catchy name
Highlight your specialty
Featured Content boxes allow client interactivity
Video gives a sample of your personality
14.
15. Prominent sign up web form with incentive
Share buttons & RSS feed button
Call to action
Client testimonials just above the fold
Relevant header graphic
Professional colors
White space to keep client focused on message
Helpful menu tabs
16. Create a Client Kit folder & keep it on your desktop
for easy access
Create a backup or master file & store elsewhere
in case of a computer crash
Your kit should include:
Email templates outlining packages
Price list
Client questionnaire
17. Should tell you everything you need to know about
a project
Should help your client think about the different
aspects of the projects clearly
Should prequalify your client
Eliminates the ‘mindreader’ factor
Will help determine pricing
Create 2 versions:
1 for exploratory, 1 for when client commits
18. Include a Client Profile sheet for when they
commit
Create other forms or handouts that will be
helpful to your client
Always brand your forms with your company
name, logo & simple contact details
19. Join local networking groups
Carry business cards, brochures or samples
Volunteer to hold a workshop
Have a six-second mission statement ready
Concisely describe what you do, then offer an
extra business card to pass along
20. Check LinkedIn daily
Word of mouth recommendations
Refine your web content to target your ideal client
Advertise
Facebook ads, other online ads
Target your competitors
21. Use specialized job boards
Example: Problogger
Get to know the more general job boards &
directories
Example: Elance & Guru.com
Create a special offer for membership forums
22. Fiverr
Great for posting introductory offers
Everything is $5 so plan carefully
Be very specific about the scope of your offer
23. How many clients do you need & want?
Avoid relying on one big client
You never know when that client’s needs will
change & if they leave you won’t have any clients
Diversify
Take on at least 3 clients
If one client leaves, you can get more work from
the other 2 or start looking for another client
24. Plan to grow your business from the start
How many people do you want to employ?
How many departments will you need as you
expand?
Plan a time frame for growth & expansion
25. Become a full-fledged company with employees &
physical office space
Grow then sell your business
Run the business yourself
Run the business yourself but expand by
outsourcing
Plan the outsourcing from the beginning
What type of work will you outsource?
What type of contractors will you need?
26. Your fee formula should be based on:
Expenses
Competitor pricing
What the market will bear
Your unique mix
The added value you bring to your services
Your unique experiences & skills
27. Create digital products & resources
You can reach a different segment of your
target market
Your products can work for you & generate
passive income
Install Paypal payment buttons on your
services & products pages
28. Very often a client who purchases a product will
contact you about your premium services
Your product acted as a sampler
It was branded with your contact info
This creates trust & goodwill
Even if your customer never returns, you still
made money on the products
29. The product you give away when someone signs up
for your list
Make it highly-focused
It should supply their most immediate need
Brand with you logo & contact information
A subscriber list allows you to keep in touch with
potential customers & build relationships
30. 1. Research ideal client
2. Determine what fees the market will bear
3. Determine how much your ideal client is used
to paying
4. Research your competitors & their fees
5. Setup a well-optimized website
6. Create special offers for membership forums
7. Advertise, as your budget allows
8. Join local networking groups
31. 9. Create workshops
10. Volunteer
11. Check social media daily
12. Advertise on job boards or directories
13. Create a sign up incentive
14. Create a client resource section
15. Create a digital product
16. Referred the ‘wrong’ client to a more
appropriate professional
32. 1. Ask for referrals on your website
2. Bribe visitors to spread the word
3. Hand out business cards everywhere
4. Update your website quarterly & tell your
list
5. Ask clients for referrals when they thank you
for a job well done
6. Ask for recommendations on whatever
social media sites the client uses regularly
33. Managing clients & turning them into repeat
customers can be tricky
Don’t become too comfortable in your
business
Build your reputation
Generate consistent positive
recommendations
Remain visible in your field
Grow with technology
34. Keep your Client Kit easily accessible
Price services competitively
Research your ideal client
Fine tune your services
Optimize your website
Develop a 6-second mission statement
Advertise (if necessary)
Keep up to date on job boards
Create appealing client packages
35. Do what you promised!
Delivering mistake-free, top quality product
Meet your deadline
Make sure you work well with your client’s team or
employees
You never know if one of these employees will
recommend you to some one else
36. 1. Separate the delivery from the message
Don’t be tempted to yell back but do understand
the source of the complaint
If the yelling continues, warn the client that you’ll
be hanging up but would be happy to continue the
conversation at another time
Try not to engage in this argument
37. 2. Apologize to the client
Keep it simple
Don’t offer an explanation unless asked for
Don’t apologize if the client is being abusive or
yelling – wait until the client is calmer
3. Nasty emails
Don’t react
Fix the problem
Keep emotional language out of the response
38. 4. Keeping the client or cutting them loose
There’s no right or wrong answer
Only you know if you can handle their
personality & demands
Never accept abusive language or behavior
Don’t burn bridges
Offer the names of other service providers to the
client
Don’t keep clients who cost you time & money
39. Be aware of changes in your client’s business
Don’t be afraid to ask questions as changes
occur
Don’t assume your client will tell you about
every change
Tell clients about added services as your
business changes
Talk to your client about their goals
Always deliver high quality
40. Did you find this presentation interesting?
Visit my site http://theaffiliatemom.com/
to read more articles about virtual assistant
business.
Again My site is http://theaffiliatemom.com/
and my name is Anastasia Vasilopoulou and I
am from Greece. My e-mail address is
anastasia.vasilopoulou@mail.com