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The Galaxy on Fire saga – A mobile game franchise
  resonating with Russian players in particular


              Michael Schade, CEO
           FISHLABS Entertainment GmbH
                 St. Petersburg, February 9, 2013
Russians love outer space…ahead of their time!




Images courtesy: bisbos.com, University of Camebridge
Fishlabs love 3D space on mobile…ahead of their time!
New Frontiers


       • World’s 1st open city mobile racing game
       • World’s 1st 3D physics on mobile

       • World’s 1st First Person Shooter on mobile
       • World’s 1st PvP (meta) multiplayer on mobile

       • World’s 1st mobile open space game
       • “Phenomenally good, this'll change the way
         you think about mobile phone games
         forever,” Pocketgamer Gold Award – 9/10
Evolution of CPU Clock Speed (GPU even faster)
               *iPhone 5 features same GPU as PS Vita but only 3 instead of 4 cores

                                                                                 *
5000

4500

4000

3500

3000

2500

2000                                                                    CPU
1500

1000

500

  0
       2004   2006         2007          2009          2010          2011
Evolution of Mobile Games




     Galaxy on Fire™, J2ME, 512 KB, 2005
Galaxy on Fire on Feature Phones




   Galaxy on Fire™
   Release: 2005
   Device: Sony Ericsson K700, Nokia 6230i (S40), Nokia 668x (S60)
   Platform: J2ME (Mascot V3 / JSR-184)
   File size: 350 – 512 KB
   Resolution: 128 x 128 – 176 x 220 pixels
Galaxy on Fire 2 on Feature Phones




   Galaxy on Fire 2™
   Release: 2009
   Device: Sony Ericsson K800, Nokia N95
   Platform: J2ME (Mascot V3 / JSR-184)
   File size: 1 MB
   Resolution: 176 x 220 – 240 x 320 pixels
Galaxy on Fire on Smartphones

   Release: 2009
   Device: iPhone 3G
   Platform: iOS
   File size: 17 MB
   Res.: 480 x 320

   Release: 2010
   Device: Nokia
    N8, X7, C6, C7, E7
   Platform: Symbian^3
   File size: 17 MB
   Res.: 640 x 360
Galaxy on Fire on Smartphones and Tablets

   Release: 2010
   Device: iPhone 4
   Platform: iOS
   File size: 200 MB
   Res.: 960 x 480

   Release: 2011
   Device: Nokia
   Platform: MeeGo,
    Symbian^3 (cancelled)
   File size: 200 MB
   Res.: 854 x 480
Galaxy on Fire 2 – Valkyrie

   Release: 2011
   Device: iPhone 4
   Platform: iOS
   File size: 330 MB
   Res.: 960 x 480

   Release: 2011
   Device: Xperia PLAY
   Platform: Android
   File size: 330 MB
   Res.: 854 x 480
Galaxy on Fire 2 THD

   Release: 2011
   Device: Tegra-powered
   Platform: Android
   File size: 800 MB
   Res.: 1280 x 800
Galaxy on Fire 2 THD

   Release: 2011
   Device: Tegra2
   Platform: Android
   File size: 800 MB
   Res.: 1280 x 800
Galaxy on Fire 2 THD - unchained

   Release: 2011
   Device: Tegra2
   Platform: Android
   File size: 800 MB
   Res.: 1280 x 800
Galaxy on Fire 2 HD

   Release: 2011
   Device: A4-powered
   Platform: iOS
   File size: 800 MB
   Res.: 1024 x 768

   Release: 2012
   Device: Playbook
   Platform: Blackberry
   File size: 600 MB
   Res.: 1024 x 600
Galaxy on Fire 2 – Supernova HD

   Release: 2012
   Device: A5-powered
   Platform: iOS
   File size: 1.2 GB
   Res.: 2048 x 1536

   Release: 2013
   Device: any GPU
   Platform: Android
   File size: 1.2 GB
   Res.: 1920 x 1080
Achievements in Russia on J2ME

• Galaxy on Fire 2 (J2ME) six months uncracked ;-)
• Mods of Galaxy on Fire 2 (J2ME)
• Community website www.fishlabs.su
Achievements in Russia in Social Media



                                      RU
                                     18%

          ROW
          41%
                                             US
                                            12%


                                           DE
                                           7%
                                     UA
         IT                  BR UK   6%
         2%     PL           3% 4%
                   CA   FR
                2%
                   2%   3%
Achievements in Russia in Social Media


                     ROW
                     19%

                                      US
                                     27%
          AU
          3%
        FR
        3% IN
           3%
         MX
         3%                           DE
                CA                   19%
                4%         UK
                     ID    6%
                     4%         RU
                                9%
Achievements in Russia on iOS

• Galaxy on Fire on:
  #1 free app
• Galaxy on Fire 2:




• Galaxy on Fire 2:
  #1 grossing game (no IAP!)
• Galaxy on Fire 2 HD:
  #1 free app
Achievements in Russia on iOS

                       ROW
                       17%


            JP                       US
         CH
            2%                      31%
         2%
        CA
        3%
             AU
             4%
             CN
             4%
                                    DE
                  FR               14%
                  5%    RU    UK
                        7%   11%
Achievements in Russia on Android


                 ROW
                 19%


                                     US
           AT                       30%
        NL 1%
        1%
      IT
      2% AU
         3% CA
            3%   FR
                 6%
                       UK            RU
                       9%           14%
                             DE
                            12%
What‘s next?

 Possible Releases:

   Blackberry 10
   Windows Phone 8
   Windows 8
   Steam
One More Thing…
One More Thing…
One More Thing…
One More Thing…
One More Thing…
One More Thing…
One More Thing…
Thank you for listening!
                    michael@fishlabs.net



FOLLOW US ON:
http://www.twitter.com/fishlabs
http://www.facebook.com/fishlabs
http://www.youtube.com/fishlabsgames

WE ARE HIRING!
jobs@fishlabs.net

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The Galaxy on Fire Saga - A Mobile Game Franchise Resonating with Russian Players in Particular

  • 1. The Galaxy on Fire saga – A mobile game franchise resonating with Russian players in particular Michael Schade, CEO FISHLABS Entertainment GmbH St. Petersburg, February 9, 2013
  • 2. Russians love outer space…ahead of their time! Images courtesy: bisbos.com, University of Camebridge
  • 3. Fishlabs love 3D space on mobile…ahead of their time!
  • 4. New Frontiers • World’s 1st open city mobile racing game • World’s 1st 3D physics on mobile • World’s 1st First Person Shooter on mobile • World’s 1st PvP (meta) multiplayer on mobile • World’s 1st mobile open space game • “Phenomenally good, this'll change the way you think about mobile phone games forever,” Pocketgamer Gold Award – 9/10
  • 5. Evolution of CPU Clock Speed (GPU even faster) *iPhone 5 features same GPU as PS Vita but only 3 instead of 4 cores * 5000 4500 4000 3500 3000 2500 2000 CPU 1500 1000 500 0 2004 2006 2007 2009 2010 2011
  • 6. Evolution of Mobile Games Galaxy on Fire™, J2ME, 512 KB, 2005
  • 7. Galaxy on Fire on Feature Phones  Galaxy on Fire™  Release: 2005  Device: Sony Ericsson K700, Nokia 6230i (S40), Nokia 668x (S60)  Platform: J2ME (Mascot V3 / JSR-184)  File size: 350 – 512 KB  Resolution: 128 x 128 – 176 x 220 pixels
  • 8. Galaxy on Fire 2 on Feature Phones  Galaxy on Fire 2™  Release: 2009  Device: Sony Ericsson K800, Nokia N95  Platform: J2ME (Mascot V3 / JSR-184)  File size: 1 MB  Resolution: 176 x 220 – 240 x 320 pixels
  • 9. Galaxy on Fire on Smartphones  Release: 2009  Device: iPhone 3G  Platform: iOS  File size: 17 MB  Res.: 480 x 320  Release: 2010  Device: Nokia N8, X7, C6, C7, E7  Platform: Symbian^3  File size: 17 MB  Res.: 640 x 360
  • 10. Galaxy on Fire on Smartphones and Tablets  Release: 2010  Device: iPhone 4  Platform: iOS  File size: 200 MB  Res.: 960 x 480  Release: 2011  Device: Nokia  Platform: MeeGo, Symbian^3 (cancelled)  File size: 200 MB  Res.: 854 x 480
  • 11. Galaxy on Fire 2 – Valkyrie  Release: 2011  Device: iPhone 4  Platform: iOS  File size: 330 MB  Res.: 960 x 480  Release: 2011  Device: Xperia PLAY  Platform: Android  File size: 330 MB  Res.: 854 x 480
  • 12. Galaxy on Fire 2 THD  Release: 2011  Device: Tegra-powered  Platform: Android  File size: 800 MB  Res.: 1280 x 800
  • 13. Galaxy on Fire 2 THD  Release: 2011  Device: Tegra2  Platform: Android  File size: 800 MB  Res.: 1280 x 800
  • 14. Galaxy on Fire 2 THD - unchained  Release: 2011  Device: Tegra2  Platform: Android  File size: 800 MB  Res.: 1280 x 800
  • 15. Galaxy on Fire 2 HD  Release: 2011  Device: A4-powered  Platform: iOS  File size: 800 MB  Res.: 1024 x 768  Release: 2012  Device: Playbook  Platform: Blackberry  File size: 600 MB  Res.: 1024 x 600
  • 16. Galaxy on Fire 2 – Supernova HD  Release: 2012  Device: A5-powered  Platform: iOS  File size: 1.2 GB  Res.: 2048 x 1536  Release: 2013  Device: any GPU  Platform: Android  File size: 1.2 GB  Res.: 1920 x 1080
  • 17. Achievements in Russia on J2ME • Galaxy on Fire 2 (J2ME) six months uncracked ;-) • Mods of Galaxy on Fire 2 (J2ME) • Community website www.fishlabs.su
  • 18. Achievements in Russia in Social Media RU 18% ROW 41% US 12% DE 7% UA IT BR UK 6% 2% PL 3% 4% CA FR 2% 2% 3%
  • 19. Achievements in Russia in Social Media ROW 19% US 27% AU 3% FR 3% IN 3% MX 3% DE CA 19% 4% UK ID 6% 4% RU 9%
  • 20. Achievements in Russia on iOS • Galaxy on Fire on: #1 free app • Galaxy on Fire 2: • Galaxy on Fire 2: #1 grossing game (no IAP!) • Galaxy on Fire 2 HD: #1 free app
  • 21. Achievements in Russia on iOS ROW 17% JP US CH 2% 31% 2% CA 3% AU 4% CN 4% DE FR 14% 5% RU UK 7% 11%
  • 22. Achievements in Russia on Android ROW 19% US AT 30% NL 1% 1% IT 2% AU 3% CA 3% FR 6% UK RU 9% 14% DE 12%
  • 23. What‘s next?  Possible Releases:  Blackberry 10  Windows Phone 8  Windows 8  Steam
  • 31. Thank you for listening! michael@fishlabs.net FOLLOW US ON: http://www.twitter.com/fishlabs http://www.facebook.com/fishlabs http://www.youtube.com/fishlabsgames WE ARE HIRING! jobs@fishlabs.net