International Mobile Game Markets; the West and the East -- Kyu Lee, President, Gamevil (The White Nights: Mobile Games Conference http://www.wnconf.com/)

1. International Mobile Social Network Games
June 2013

2. About GAMEVIL

3. About GAMEVIL
주요

4. 게임

5. 주요

6. 게임

7. Top-Tier

9.
Mobile

10.
Games

11.
Founded in 2000
220 employees
260M installs on iOS Android
Los Angeles, Seoul, Tokyo Beijing

12. 10

13.
GAMEVIL Partner Fund
2010

14.
11

15. Titles

16.
2011

17.
22

18. Titles

19.
2012

20.
46

21. Titles

22. Wider

23. User

24. Base

25.
In-house

26. Games

27.
3rd

28. Party

29. Games

30.
10

31. 9

32. 11

33.
1

34. 13

35. 35

36.
Developers

37. 150

38.
700+

39. developers

41.
(70

42. third-party

43. companies)

44.
Genre

45. Core

46. Gaming

47. Various

48. Genres

49.
Strategy

50. Long

51. Term

52. Time

53. to

54. Market

55.
4

56.
$10M (2011) + $10M (2012) GAMEVIL Partner Fund

57. Financials
• Notes

58. -

59. 2005~2009

60. :

61. Based

62. on

63. K-GAAP

64. Standards

65. ;

66. Parent

67. company

68. based

69. accounting

82. -

83. 2010~2012

84. :

85. Based

86. on

87. K-IFRS

88. ;

89. Consolidated

90. based

91. accounting

93. 8,890

96. 10,182

99. 10,362

102. 15,378

105. 24,403

108. 30,615

111. 42,753

113.
70,200

114.
100,000

116. 1,793

119. 944

122. 1,498

125. 6,239

128. 13,609

131. 15,634

134. 17,489

136.
24,100

137.
30,471

139. 1,653

142. 1,185

145. 953

148. 5,280

150.
11,827

152. 14,794

155. 16,101

157.
22,400

158.
26,716

159.
2005 2006 2007 2008 2009 2010 2011 2012 2013
Sales OP NI
(E)

160. Transformer GAMEVIL
Premium Games
$0.99 Games
Multiplatform
Distribution
Free to Play
3rd Party Publishing
Social Gaming
Games as a Service

161. Asia

162. Asia

163. The Big Three Markets
3 out of the Top 5 Countries are in Asia!

164. Top Publishers on Google Play
8 out of the Top 10 Publishers Worldwide are in Asia!

165. Top Game Apps on Google Play
9 out of the Top 10 Global Game Apps are from Asian companies!
No. 8 Game in Korea is a No. 10 Game Worldwide!

166. Korea

167. Distribution is Transitioning

168. Kakao Subscribers
Almost 100M!

169. Kakao Game Discovery
1. Viral Message from Friends
2. Kakao Deck
3. New Games Every Tuesday

170. Top iOS and Android Games in Korea
1. 모두의마블 for Kakao
2. Million Arthur
3. 마구마구2013 for Kakao
4. Wind Runner for Kakao
5. Devil Maker for Kakao
6. Puzzle Dragon
7. 카드의 신 삼국지
8. Everytown for Kakao
9. Clash of Clans
10. Hello Hero for Kakao
1. 모두의마블 for Kakao
2. Wind Runner for Kakao
3. Cookie Run for Kakao
4. 마구마구2013 for Kakao
5. Anipang for Kakao
6. 다함께 삼국지 for Kakao
7. 다함께 퐁퐁퐁 for Kakao
8. Hello Hero for Kakao
9. Everytown for Kakao
10. Fish Friends for Kakao

171. Are they new games?
1. 모두의마블 for Kakao
2. Wind Runner for Kakao
3. Cookie Run for Kakao
4. 마구마구2013 for Kakao
5. Anipang for Kakao
6. 다함께 삼국지 for Kakao
7. 다함께 퐁퐁퐁 for Kakao
8. Hello Hero for Kakao
9. Everytown for Kakao
10. Fish Friends for Kakao
Monopoly + Social
Sideview Endless Runner + Social
Sideview Endless Runner + Social
Baseball + Card + Social
Match 3 + Social
Three Kingdoms Action RPG + Social
Match 3 + Social
RPG + Social
City Builder + Social
Fishing + Social
Wide Audience Retention + Good Social Features + Good Monetization Skills!

172. Screenshots

173. GAMEVIL in Korea – The Reality Check
16. Dark Avenger
25. 이사만루2013 KBO
34. Fishing Superstars
39. 모리아사가 for Kakao
53. 퍼펙트 프로야구
61. Monster Warlord
3. 쿠키런 for Kakao
Rather have a Top 5 Game than a Handfull of Top 100 games!

174. Retention Monetization Bible
1. Promotional Events
2. Competition Cooperation with Friends
3. Accumulative Progression
4. Gacha System
5. Avatar Pet Systems
6. Collections
7. Alternative Game Modes
The books are already written. You need them all!

175. Kakao’s Effect Decreasing?
1. Restricting amount of messages per game
2. Invite performances are diminishing
3. More games launched every week
Getting harder and harder to break into the Top 10 with an average Kakao game

176. Does This Look Familiar?

177. Japan

178. Shifting Powers

179. LINE Subscribers

180. Top iOS and Android Games in Japan
1. Puzzle Dragons
2. LINE
3. LINE Wind Runner
4. プロ野球PRIDE
5. LINE POP
6. NBA Dream Team
7. Dragon League X
8. Gundam Areawars
9. LINE Bubble!
10. Million Arthur
1. Puzzle Dragons
2. LINE
3. 暴走列伝 単車の虎
4. LINE Wind Runner
5. プロ野球PRIDE
6. LINE POP
7. クイズRPG 魔法使いと黒猫のウィ
8. LINE Bubble!
9. 秘宝探偵
10. LINE Pokopang
LINE Still Very Conservative on Launching New Titles Every Week

181. Gungho COLOPL – Great Operation Monetization

182. Portrait One Handed Games?

183. China

184. Fragmentation

185. WeChat Subscribers

186. WeChat Games
1. Planning to actively start service from later this year.
2. Tencent is already an investor in Kakao and has been learni
ng actively.
3. WeChat’s initial casual games will be done internally.
4. WeChat will publish hardcore games from 3rd parties.

187. I AM MT: Card Battle by LOCOJOY
Top Game in China with English Version available.

188. Dragon Bane by digitalcloud Spartan Wars by Tap4Fun

189. Summary
1. Asian distribution is fragmented, but tremendous potential
2. Kakao and LINE will continue to evolve, and WeChat may
change the whole Asian mobile gaming landscape.
3. Competition is fierce and full of strong local players.
4. Live operations is not optional but a must in these territori
es.
5. Download Kakao, LINE today and play these games and it
may open your doors to success in the western world.

190. Thank You
biz@gamevilusa.com