1. CASE STUDY OF WHIRLPOOL
By:- Anand Mohan Jha
PGDM:-1st Year
Roll No.:-1203 By:-Anand Mohan Jha
Presented
Roll No:-1203

2. Agenda
 Overview
 Case study
 New development

3.  American MNC manufacturing & Marketing home appliances
 Company type:- private sector
 Headquarters :- Benton Charter Township, Michigan, United
States
 No of employees :- 71,000
 Manufacturing and R&D :- 70 countries
 Global market :- 130 countries
 Traded at:-NYSE

4. Headquarters
Benton Charter Township

5. Founder
Founded by Louis Upton in 1911

6. Key People
Chairman &CEO President
Jeff Fettig Michael A. Todman

7. Head of Asia Operations
for Whirlpool Corporation
Garrick D'Silva

8. Mission
“Everyone, Passionately Creating Loyal
Customers for Life”
Our mission defines our focus and what we do
differently to create value. We are a company of
people captivated with creating loyal customers.
From every job, across every contact, we will
build unmatched customer loyalty…one customer
at a time.

9. Vision
“Every Home… Everywhere… with Pride,
Passion and Performance”
Our vision reinforces that every home is our
domain, every customer and customer activity our
opportunity. This vision fuels the passion that we
have for our customers, pushing us to provide
innovative solutions to uniquely meet their needs.

10. Financial status
 Revenue :- US$18.6 billion
 Operating income :- US$792 million
 Profit :- US$390 million
 Total assets :- US$15.18 billion
 Total equity :- US$4.18 billion

11. Market share and competitors

12. Product Mix

13. Product

14. Sales

15. Profit

16. Regional market positions
 Number 1 in North America
 Number 1 in Latin America
 Number 3 in Western and Central Europe
 Strong position for growth in Asia
 Number 1 in India

17. Achievement and Awards
 No. 1 in 2011 ,world’s most admire companies in
Fortune Magazine
 Whirlpool was named to Newsweek magazine’s
2010 green ranking
 One of the Best Companies to Work(1997-2010)
 No. 85 on the 2011 Corporate Responsibility
Magazine
 In 2008,Design at work award

18. Geographical distribution

19. Home page

20. Case Study
Title:-Whirlpool fixes its supply chain

21. Problem
 Problem of supply chain because :-
. Problem with the warehouse
. Balance between supply and demand
. Deals with the several firm for steel and
plastic assemblies
. Problem with the production factor
. Outdated system
. Sales service

22. Solution
 In 2000,it has been implemented Manufacturing
Control System (MCS)
 In 2001, it started a global overhaul of its supply
chain system
 It also used advance planning and scheduling(APS)
 It also use of i2 technology & SAP , ERP Software

23. Cont…
 In 2002,it installed i2TradeMatrix CPFR, a web-
based tool
 It also provide customer service
 Reduce supply chain cost
 Sales partner –Sears, Roebuck and co., Lowe's
and Best Buy

24. Latest Development
 It produce a new product:- Icemagic
 A simple twist of the knob now makes ice 40%
quicker
 Microprocessor automatically maintains optimum
frost level
 water cooling for up to 12 hours without power
 Less power consumption