Lux Soap

Marketing Project Report on Lux Soap ,[object Object],[object Object],[object Object],[object Object]

Contents: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Company Profile - HUL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Distribution Channel - HUL ,[object Object],[object Object],[object Object],[object Object]

The width of the HUL Product mix: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The lenght of the HUL Product mix: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Depth of the HUL Product mix: ,[object Object],[object Object],The Consistency of the HUL Product mix: ,[object Object],[object Object]

Overview : Lux Soap ,[object Object],[object Object],[object Object],[object Object],[object Object]

Product: ,[object Object],[object Object],[object Object],[object Object]

Product Life Cycle: Maturity Stage

Prominent Variants: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Logo: Labelling: Lux trade character or logo is present prominently in the package Female model Displayed graphically – Key ingredients

Packaging: Different colors – Different variants( Saffron – Saffron variants & Pink – Rose extracts etc. ) Package size – 100gm, 120gm, 150 gm Launched – Mini Lux – 45gm - Rs 5

Place: ,[object Object],[object Object],[object Object],[object Object]

Network: ,[object Object],[object Object]

[object Object],[object Object]

South India: 1970 – Jayalalitha Shriya Sharan

Sales Promotion: ,[object Object],[object Object]

Strengths: ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

Weakness: ,[object Object],[object Object],[object Object]

Opportunities: ,[object Object],[object Object],[object Object],[object Object]

Threats: ,[object Object],[object Object],[object Object]

Internal Competitor: ,[object Object],External Competitor: ,[object Object],[object Object],[object Object],[object Object]

Market segmentation of Lux ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product Positioning of Lux ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendation: ,[object Object],[object Object],[object Object],[object Object]

References: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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