HOW CAN A FRESH PARTY BE THE LEADING PARTY IN ITS VERY FIRST ELECTION ??? HERE IS ITS SECRET

1. SECRET BEHIND
THE SUCCESS OF
AAP IN DELHI
ELECTIONS
PRESENTED BY-
ANAND DARJI
(14MMET01)

2. Origin of AAP
• The origin of the AAP can be traced to a difference in opinion
between Arvind Kejriwal and Anna Hazare, social activists a
stand of the anti-corruption movement for Jan Lokpal Bill that
had gained momentum in India during 2011-12.
• According to Kejariwal If you want to clean Government, you
have to be in government.

3. According to survey of
AAP’s success reasons are-
• No effective Leader of Opposition
• Congress's zero show
• BJP was dependent on Narendra Modi.
• Kejariwal’s clear vision
• Trust of Delhi public on AAP

4. Secrets behind its success in Delhi
assembly elections
• Effective leader
• Appreciable Team work
• Straight forward vision/goals/agendas
• Campaigning strategies
• Hard work
• Educated team members
• Simplicity of team members
• Faith in public support
• Clean politics against criticism

5. Effective leader
ARVIND KEJARIWAL
Education:-
• Mechanical engineering from
IIT Kharagpur.
• After completing his
education he joined the TATA
Steels in 1989.
• Prepared for IRS and became
Joint Commissioner in the
Income Tax Department.

6. Activist –
• Arvind Kejriwal and few other people were the
founder of the movement of Parivartan .
• He started his fight against corruption.
• He joined Anna Hazare’s movement for Jan lokpal
bill and become an important part of the team.
• He formed his own party AAP with few members in
November 2012.

7. Personality –
• Aam Aadmi with uffler.
• Good speaker
• Clear agenda
• Dedicated
MANISH SISODIYA
ARVIND
KEJARIWAL

8. Tough contender -
• I spite of….

12. INK AND EGGS
thrown during
campaign

14. Not to forget SO SORRY videos-

15. But then….
• He united his team
• Prepared strategy
• Set goal (2014-15
election)

16. Goals of AAP in election
• Aam aadmi sarkar
They tried to connect themselves
with each and every person of
Delhi.

17. Swaraj –
Government by the people for the people not by
any Netas or Babus.

18. Ease in justice-
• Justice for the common man of the country.
• Justi e for Nirbhaya

19. Equality and brotherhood-

20. Voice against corruption and Single handed
governmental polices –

21. Major election Agendas were-
• End of corruption
Which can be achieved by..

22. • Power to people

23. • Equality in justice-

24. • Fair and non-violent elections

25. • Right to health-

26. • Right to Education-

27. • Get back black money by simplifying rules
• Create jobs for youth
• Economic growth
• 24×7 electricity
• Rural development
• Improving farmers livelihood
• Environmental and resource policies.
• Refused to use too much accommodation,
security and special facility.
• Refused to use Laal atti ki gaadiya .

28. Campaigning strategies
• Rallies

29. • Educated and devoted team members

30. • Connected to Aam Aadmi

31. Use of media
• Use of Thunderclap- it was an intelligent
strategy by AAP that created a buzz across the
social media.
• The party Used Twitter and Facebook to
spread awareness using Thunderclap
• Replicated O a a’s campaign strategy- Used
Google+ Hangouts to communicate with each
election booth and to reach out to the voters.
• Facebook popularity was

32. • According to survey of WEBFLUENZ the use of
social media for campaign played 39% role in
attracting people for AAP

33. Result - The historic victory of AAP

37. A QUE“TION IN EVERYBODY’“ MIND
• Why he resigned from CM in 49days Gov. ????
Here is the a swer…

38. References-
• aamaadmipartynationalmanifesto2014.pdf
• www.santabanta.com
• Top10factaboutarvindkejriwal.pdf
• Zeenews.india.com
• Aajtak.intoday.in
• Interview of Arvind kejariwal i aap ki adalat
• campaignanalysisofsocialmediastrategybjpvsa
apvscongress-140306060929-phpapp02.pdf