Facebook is one of the key social media platforms for brands to create presence and build a strong community around the brand. Facebook is also one of the largest social media platforms in the world. It has combined strength of Instagram and WhatsApp. This presentation will help anyone who is interested to create new Facebook Advertisement or a paid media campaign on Facebook channel.

1. FACEBOOK
ADVERTISING
Anandan Pillai

2. 2
Source: comScore
Facebook is one of the largest platform
406 Mn
Internet
Audience
379 Mn
Google
Search
323 Mn
GMail
388 Mn
YouTube
369 Mn
WhatsApp
328 Mn
Facebook
226 Mn
Instagram
317 Mn
Times
Internet
314 Mn
Amazon
220 Mn
Flipkart
105 Mn
Twitter
93 Mn
LinkedIn
197 Mn
Byte
Dance
193 Mn
Network
18
169 Mn
India
Today
152 Mn
Dailyhunt

3. Tactical Benefits of Facebook Advertising
Leverage longer screen time
Sharper DemographicalTargeting
Word of Mouth Potential
Sharper InterestTargeting
Helps in building brand awareness over long term

4. 350Mn Indians are on Facebook!

5. Boost Post

6. Create Business Manager
www.business.facebook.com
Login with your Facebook credentials

7. Business Manager Hierarchy
Business
Manager
Business
Ad Account
Pages
Amazon India
Amazon India
Amazon
e-commerce
Amazon
e-commerce
Amazon Prime
Prime Video
Amazon Devices
Amazon Echo

8. Facebook Objectives – Auction BuyType

9. Facebook Objectives – R&F BuyType

10. BuyType:Auction vs R&F
Auction
Delivery
Frequency
Control
Creative
Sequencing
CPM & CPC
Brand Lift
Possible Impossible
ImpossiblePossible
X1.2X – 1.3X
ImpossiblePossible
Non-guaranteedGuaranteed
R&F

11. Marketing Objective vs Facebook Optimization

12. Detailed AgeTargeting

13. Sharper DemographicTargeting

14. PsychographicTargeting

15. Where will my Ad be Placed?

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17. Brand Awareness Reach

18. Traffic Engagement

19. App Installs VideoViews

20. Lead Generation Messages

21. Facebook Lead Generation

22. 22
Facebook Remarketing – With Pixel

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Facebook Remarketing – With Pixel

24. Facebook Remarketing – With Pixel

25. Facebook Remarketing – With Pixel

26. Facebook Remarketing – Without Pixel

27. Facebook Remarketing – Without Pixel

28. Facebook Offline Sales Attribution

29. Facebook Offline Sales Attribution: Select Account and Assign Permissions

30. Facebook Offline Sales Attribution: Upload Data

31. POS Data CRM
Facebook Ads
platform
Sales Revenue /
ROAS /
Customer Match
Facebook Offline Sales Attribution

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Brand Lift
- Funnel level questions available
- One question from each funnel can
be asked
- It’s not available on self-serve mode
- Requires minimum spend
commitment depending on -
industry, brand lifecycle and
relationship with the account
manager

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Brand Lift – Sample questions

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Brand Lift – Sample questions

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Brand Lift – Sample questions

36. Brand Lift – Sample Report

37. Facebook Campaign Planning

38. THANKYOU