The document discusses the consumer electronics industry in India. It provides a history of the industry from transistor radios and black and white TVs in the 1960s to today's market of over $25 billion annually growing at 30% per year. The industry faces challenges from global competition and rapid changes in technology, but also opportunities from underpenetrated rural markets and growing mobile phone adoption. Recent government policies aim to promote domestic manufacturing in the industry.
2. INDEX
Introduction
History
Current Scenario
Stock Performance
Revenue Analysis
Brick & Mortar Vs. Online
Government Policies
Swot Analysis
Challenges faced by the Sector
Examples of the companies
References
3. Consumer electronics are electronic equipment intended for
everyday use, most often in entertainment, communications
and office productivity. In British English they are often
called brown goods by producers and sellers.
Radio broadcasting in the early 20th century brought the
first major consumer product, the broadcast receiver. Later
products include personal computers, telephones, MP3
players, audio equipment, televisions, calculators, GPS
automotive electronics, digital cameras and players and
recorders using video media such as DVDs, VCRs or
camcorders. Increasingly these products have become
based on digital technologies, and have largely merged with
the computer industry in what is increasingly referred to as
the consumerization of information technology.
4.
5. HISTORY
In 1965 ,the Electronics Industry in India took off around with an orientation
towards space and defense technologies. This was controlled and initiated by
the government.
The main products were transistor radios, Black & White TV, Calculators
and other audio products that are manufactured and followed that time.
Later in 1982, Color televisions been manufactured & followed for the first
time .
The government allowed thousands of color TV sets to be imported into the
country to coincide with the broadcast of Asian Games in New Delhi.
In 1985 saw the advent of Computers and Telephone Exchanges, which were
succeeded by Digital Exchanges in 1988.
The period between 1984 and 1990 was the golden period for electronics
during which the industry witnessed continuous and rapid growth.
Custom tariffs made the hardware sector suddenly vulnerable to international
competition.
6. Current Scenario
The Indian market for electronic products is estimated at over US$25
billion. The industry is growing at about 30% per annum!
At this growth rate, the market size is projected to exceed US$158 billion
by 2015.
India is attracting big ticket investments from global players like
Solectron, Flextronics, Jabil, Nokia, and Elcoteq.India’s consumer
market for hardware can be a big incentive for the industry.
The growth of telecom products has been breathtaking - India is
adding 2 million mobile phone users every month! With telecom
penetration of around 10%, this growth is expected to continue at least
for another ten years.
India is going to import a whooping US$ 490 billion worth hardware in
the next five years. The country is also emerging a global hub of
electronic hardware manufacturing.
The output of the electronic hardware industry is worth $11.6 billion at
present.
9. Brick & mortar vs. online:
Brick-and-mortar retailers are scared of being reduced to a
"showroom" where shoppers go to try items out before going online to
make the final purchase. Some feel that the showrooming panic is
totally overblown, but there's one segment of retailers that's particularly
affected.
Consumer electronics retailers are experiencing more show rooming
than any other category by far.
More than 6-in-10 customers who have used show rooming bought an
item online in that category, a presentation by senior director Tiffany
Walker. No other product category came anywhere close to that number.
As the biggest consumer electronics big box store out there, Best Buy
needs to do something about this fast.
Acting CEO Mike Mikan said as much at his company's
recent annual meeting. "[The customer's] needs have
changed," he said. "We, unfortunately, have not."
10.
11. Recent update about electronics by the
PM:
In line with Prime Minister NarendraModi's stated agenda of
promoting 'Made-in-India' items, the Department of Electronics and
Information Technology has proposed to revise the electronics
manufacturing subsidy scheme, making it more investor-friendly.
Several large multinational firms such as Panasonic, Samsung and
Videocon, among others, are said to have approached the department
seeking the same incentives offered to manufacturers of electronics.
The department is currently seeking the industry's inputs on the revised
draft of the policy, which was notified in 2012 and is supposed to expire
in July 2015. An official said that an extension of the policy for another
three years is being proposed.
The electronic industry is valued at $1.75 trillion globally, and is
expected to reach $2.4 trillion by 2020, according to 2013 estimates. The
organizations had made representations to both the Department of
Electronics and IT and the Department of Industry Policy and
Promotion.
.
12. SWOT analysis
Strengths
The domestic market is entering
a rapid growth phase, with
projected double-digit growth of
key products such as notebook
computers and mobile handsets.
Low rates of penetration for key
products such as computers
(2%) and mobile phones (43.5%).
Rising incomes and GDP growth
are increasing affordability
Weaknesses
Low incomes and huge digital
inequalities.
Large 'grey' market for illegal
products.
Relatively low level of demand
for higher end products such as
LCD TV and 3G phones.
Infrastructure deficiencies, with
only 20% of Indian houses
capable of receiving broadband.
13. Contd..
Opportunities
Rapid growth in mobile
subscriber penetration to 145%
by 2015 will drive booming
mobile handset market.
Big opportunity for expansion in
underpenetrated semi-urban and
rural areas.
Hardware sector set to grow
faster after a number of
government measures to
encourage domestic
manufacturing and new
investment incentives under
consideration.
Threats
Global economic slowdown may
affect consumer spending.
Moves to stimulate the hardware
sector having mixed results.
Falling prices
14. 1. Shrinking Operating Margins
Global competition and new innovations are driving prices down. Companies
must continually become more cost-efficient to remain profitable.
2. Complex Global Supply-Chain
More and more, companies are having to juggle internal and external resources
while staying within international standards. Issues such as traceability and
compliance are increasing operational burdens. It is not unusual for
components and sub-components to embark on a journey that touches three or
more continents before reaching the end-consumer.
3. Service and Warranty Management
Leveraging the global supply-chain is putting more focus on supplier quality
management. Having a strong quality and traceability system directly affects
warranty reserve and post-production service hours.
15. Contd..
4. Short Product Lifecycles
With quickly changing consumer tastes and preferences, EMS companies and
contract manufacturers need to have effective New Product Introduction (NPI)
processes in place. Closed-loop communication between sales, manufacturing,
and engineering is vital to ensure product launches hit time, volume, and
quality targets.
5. Uncertain Demand
Aggregately, economic volatility and cyclical demand cause fluctuations in
production. On a more granular level, consumer preference can cause spikes in
demand for an individual product or company. Efficient lean capabilities must
be in place to keep inventory aligned with demand.
