With data taking a larger role in marketing every year, sometimes it feels like feelings and emotions have been removed from the equation entirely. In this presentation from gyro, you'll see that feelings are as important as ever for B2B decision makers, as well as the things that shape those feelings.

1. businessfeelingindex.com Sponsored by:
THE BUSINESS FEELING INDEX:
THE FEELINGS THAT MOVE BUSINESS FORWARD
Sponsored by:Sponsored by:

2. Sponsored by:
CONFIDENT OPTIMISM: THE
FEELING THAT MATTERS MOST
gyro and The Financial Times Commercial Insight
Group’s groundbreaking new report, “The Business
Feeling Index: The Feelings That Move Business
Forward,” explores the feelings that drive
successful business relationships. Respondents
cited ‘confident optimism’ as the most important
feeling of all.

3. Sponsored by:
THE KEY BUILDERS AND
KILLERS OF CONFIDENT
OPTIMISM

4. Sponsored by:
STAGE 1: PRE-CONTACT
86%
86 PERCENT OF GLOBAL RESPONDENTS
SAY CONFIDENCE IS THE FEELING THAT
IS MOST IMPORTANT FOR DEEPENING
CONSIDERATION DURING THE RESEARCH
PHASE. CULTURE IS ALSO A MAJOR
FACTOR (83 PERCENT).

5. Sponsored by:
70%
CUSTOMERS NEED CREDIBLE PROOF THAT
BUSINESSES ARE NOT ONLY EXPERTS, BUT
THAT THEY WILL BRING INNOVATIVE
THINKING TO THE RELATIONSHIP. 70
PERCENT SAY THOUGHT LEADERSHIP IS THE
MOST IMPORTANT ELEMENT DURING THIS
PHASE.
STAGE 1: PRE-CONTACT

6. Sponsored by:
98%
98 PERCENT OF RESPONDENTS FEEL THAT COMMUNICATION
IS THE CONNECTIVE TISSUE OF A BUSINESS RELATIONSHIP
70%70 PERCENT OF RESPONDENTS SAY A CLEAR UNDERSTANDING
OF MY NEEDS CONTRIBUTED MOST TO SELECTING A PARTNER
STAGE 2: INITIAL CONVERSATIONS

7. Sponsored by:
STAGE 3: WORKING TOGETHER
TRANSPARENCY AND HONESTY ARE
CRUCIAL WHEN A CHALLENGE OR PROBLEM
ARISES (69 PERCENT).
RESPONSIVENESS WAS EQUALLY
IMPORTANT (65 PERCENT).
FACE-TO-FACE MEETINGS PROVE
INVALUABLE TOO (73 PERCENT).

8. Sponsored by:
65% OF RESPONDENTS SAID THE
FEELING THEY WANT TO WALK AWAY
WITH IS A FEELING OF
ACCOMPLISHMENT.
65%
STAGE 4: FINISHING THE WORK

9. Sponsored by:
KEY KILLERS OF CONFIDENT OPTIMISM
APATHY/DISINTEREST
FAILURE TO COMMUNICATE
INCOMPETENCE
INFLEXIBILITY
DISHONESTY (REAL OR PERCEIVED)
DEFENSIVENESS
LEGALISM
LACK OF ACCOUNTABILITY

10. Sponsored by:
“NOW, MORE THAN EVER,
MARKETERS MUST FOCUS ON
WHAT THEIR CUSTOMERS AND
PROSPECTS ARE FEELING AND
DELIVERING IN A WAY THAT
MAKES THEM FEEL BOTH
CONFIDENT AND OPTIMISTIC.”
Christoph Becker
Global CEO+CCO, gyro

11. Sponsored by:Sponsored by:
TO DOWNLOAD THE FULL REPORT,
PLEASE VISIT: businessfeelingindex.com

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