The document outlines 10 common mistakes made when building email lists: 1) Making assumptions without testing, 2) Only testing small changes, 3) Using double opt-in which slows growth, 4) Not having a strong offer to entice signups, 5) Not delivering on the offer, 6) Having an autoresponder that doesn't send emails quickly, 7) Only providing one way to subscribe, 8) Relying on a single traffic source, 9) Using a stock squeeze page without customization or testing, and 10) Buying subscribers which results in unresponsive contacts. The document encourages testing to optimize the list building process.

1. Top 10
List Building Mistakes
Ana Lucia Novak© www.socialana.com
PRESENTED BY ANA LUCIA NOVAK

2. Mistake #1: Assumptions
Never get comfortable thinking that you
know what works with your audience.
Always test it to be sure.
Ana Lucia Novak© www.socialana.com

3. Mistake #2: Testing Small Differences
When split testing your opt-in pages, test big
changes first. Test the finer details later.
Ana Lucia Novak© www.socialana.com

4. Mistake #3: Using Double Opt-In
It’s a point of great debate, but using double opt-in
impedes your ability to grow your list as quickly.
Ana Lucia Novak© www.socialana.com

5. Mistake #4: No Strong Hook
If you want people to sign up for
your list, you need a very
compelling offer…without that,
your response will be lukewarm.
Ana Lucia Novak© www.socialana.com

6. Mistake #5: Not Delivering on the Hook
Having a strong hook and then not delivering what you
promised simply creates dissatisfied subscribers.
Ana Lucia Novak© www.socialana.com

7. Mistake #6: Slow Autoresponder
Make sure your autoresponder does the job quickly and
emails go out when they are requested.
Ana Lucia Novak© www.socialana.com

8. Mistake #7: Only One Way to Subscribe
Give your visitors plenty of ways and
opportunities to subscribe to your list.
Ana Lucia Novak© www.socialana.com

9. Mistake #8: Only One Traffic Source
Experiment with different traffic sources to bring
visitors to your opt-in offer.
Ana Lucia Novak© www.socialana.com

10. Mistake #9: Using a Stock Squeeze Page
Using a squeeze page template is a good starting point,
but always make it uniquely your own.
And always remember to test your page too.
Ana Lucia Novak© www.socialana.com

11. Mistake #10: Buying Subscribers
Unless you want a big list of unresponsive subscribers who
cry spam when they receive your email,
avoid buying subscribers.
Ana Lucia Novak© www.socialana.com

12. Ready to Build Your Mailing List?
Ana Lucia Novak© www.socialana.com
Tighten up your social media
strategies, Improve Your Online
Presence or Need Help Managing
Your Social Media Programs?
Schedule a time with me here:
http://meetme.so/analuciaand
complete the assessment form:
http://SocialAna.com/hire-Ana-Lucia