As the economy is progressing towards models in which companies don't own assets and focus on services. Alibaba doesn't own the goods it sells, Facebook doesn't own the content it shares and Airbnb doesn't own the houses it rents. A lot of startups have followed them by creating opportunities in segments which never existed before. The session focuses on analysis of some of these new players.

1. NewEconomyBusinessModels
MakingMoneyinNewWays
VarunMittal
analogVarun@gmail.com

2. NewEconomy–NewLeaders
Focus has moved from delivering services to delivering experiences

3. Newgenresofbusinessmodel
New generation of technologies and customers create new opportunities
1. Fast Fashion
Bringing earlier sophisticated models to new use case and creates new revenue streams.
2. Blue Oceans
There are several areas which are not covered by regulations currently opening up huge “land
grab” opportunity before regulations can catch up.
3. Distribution Channels
By leveraging non-conventional channels to sell experiences, new customers are added to
ecosystem while costs reduced for existing.

4. Fast Fashion

5. FinancialServices–NewStructurestomakeMoney
Process flow of bringing new asset classes to market
HNI
Crowd
Funding
SPV
Equity
Buy
Mortgage
Buy Equity
4 X
Dividends
Capital
Gains
Education Loan
Real Estate
On Demand
Vehicles

6. FastFashion
Prodigy
Helpingcommon
peopleinvestin
educationloans
Market Background
Students in emerging markets find it challenging to raise
student loans for higher education like MBA without
putting in huge collateral.
Innovation
Package student loans into bonds traded at Irish Stock
exchange and sold to private investors online and HNI
clients by banks like Credit Suisse, Deutche Bank. Till now
over 190M worth loans extended to 6567students.

7. PayTunes
Monetizingringtones
bysubstitutingthem
withads
FastFashion
Benefits to customers:
 Creating more value for users – customers can now earn
more usage time by enabling PayTunes and receiving ads on
their devices
 Targeting – advertisers get to relay their ads directly to a
selectively targeted audience, a win-win situation for both the
user and the producer
 Content – advertisers can show richer and more dynamic
content to customers via the jingle format

8. PayTunes
Monetizingringtones
bysubstitutingthem
withads
FastFashion

9. Unilever
Radio
Reachingunreachable
audiencesviatraditional
media
FastFashion
Market Background
Hindustan Unilever (HUL) needed an innovative way to reach
audiences in rural parts of india, which do not necessarily have
access to television and electricity
Innovation
HUL worked with its marketing agency to launch a mobile
entertainment channel accessible through a toll-free number
which offered music, movie news and ads for select produts.
Consumers only had to dial the toll-free number to receive
content delivered through the mobile networks.

10. BandPage
Redefininghowartists
connectwiththeir
audiencesinthemusic
industry
FastFashion
Market Background
The increasing use of digitization has affected the music industry
greatly as audiences everywhere are consuming less of traditional
media.
New music platform
BandPages is a new monetization and connectivity platform for
musicians to connect with audiences over new social media
platforms. The platform allows artists to create “customized” fan
pages on platforms such as youtube, facebook, Spotify, shazam and
twitter.

11. Blue Ocean

12. BlueOcean
Mobiqwik
Cashpickupforwallet
topup&KYC
Market Background
Emerging markets face challenge of establishing agent
networks, OTC top up networks and convincing customers
to undergo KYC to offer financial services.
Innovation
Offers customers ability to call a person to pick up cash
from their house to top up their wallet, wherein the person
is able to undergo banking grade F2F KYC from the comfort
of their house.

13. BlueOcean
P2PInsurance
Leveragingsocial
networkstodevelop
insurance
Market Background
Some of largest cost for insurance companies is cost of
customer acquisition and agent commissions. Group
insurance for non-corporate customers is not available as
an offering from traditional insurers.
Innovation
Using social networks, fintech companies are able to target
these costs and make insurance more affordable. Small
group insurances without a central underwriter are not
regulated currently and offer huge revenue potential.

14. BlueOcean
Konami
CreatingnewFintech
revenueinvirtual
world
Market Background
Gaming companies have difficulty monetizing their
products after the initial launch because the excitement
dies down quickly.
Innovation
To create better value from their products, Konami created
in-game insurance which people could buy to improve
their gaming experience. These credits and in-game
insurance will give players an edge over other players.

15. Distribution Models

16. DistributionModels
Creditable
EmployeeFinancial
servicesusing
employerdata
Market Background
Employees spent about 25% of the awake hours with their
employers and this provides great opportunity to offer
value added services and employee retention.
Innovation
Cloud based financial tool that enables caring
employers to offer financial wellness products to their
employees. It also includes personal financial
management tool along with loans and savings
products which are available otherwise.

17. DistributionModels
Salarium
Payrollsystemto
financialservices
Market Background
Emerging markets with low banking penetration makes it
tough for employers to distribute salary in timely and cost
effective way with easy to use interface for company HT
Innovation
Allow companies to issue MasterCard debit cards to receive
salary in real time, withdraw money from ATM, shop online
thereby reducing cost and effort for all players in value
chain and expand financial inclusion.

18. DistributionModels
Zipdial
Mobilemarketingand
engagement platform
builtaroundthe
“MissedCall
Phenomenon”
Market Background
Most mobile customers in India carry prepaid cards. People
often call someone and then hang up once the line gets
through to avoid getting charged.
Innovation
Zipdial created a business model out of this behavior by
giving brands/companies a toll-free number they can dial
into. On dialling the toll-free number, the call rings once
and disconnects and then the consumer receives an SMS
with more information on the marketing campaign.

19. DistributionModels
Zipdial
Mobilemarketingand
engagement platform
builtaroundthe
“MissedCall
Phenomenon”
Benefits to brands:
 Wider reach - providing working toll-free numbers
to reach customers who cannot be contacted by
any other mediums
 Device interdependence – missed-call can be
initiated by either a feature phone or smartphone
 Targeting – brands/companies can use zipdial’s
database to reach audiences with the desired
profiles and attributes

20. Janna
Unlockingmobile
airtime forcustomersin
emergingmarkets
DistributionModels Market Background
85% of the world’s mobile customers use pay-
as-you go plans to manage their phone bills.
This limits the amount of time they have to
download and use various apps.
Innovation
Jana created a native mobile marketplace,
where users could download apps. Each app
download app earned them free mobile data
usage. Jana partnered with over 300 mobile
operators to deliver this free mobile data to
users.

21. Mobiroo
App-storesubscription
servicetogetunlimited
mobileapps
DistributionModels
Market Background
There are too many apps in the world and too few consumers with enough
spending power. 90% of all apps and content fail to gain traction and reach
enough customers in the appstore.
World’s first “all you can” app
Mobiroo is a an app subscription where users pay a fee every month to get
access to unlimited apps and content from any source. The platform also has
features to enable app curation, discovery, promotion and distribution.

22. Gigato
Bringingmobiledatato
themassesthrough
contentmonetization
DistributionModels
Market Background
Telcos cap the amount of data users get to maximize profit. This
restricts their usage of mobile networks and the amount of content
they can consume.
Unlocking network data for people
Users earn mobile data from app downloads and usage. This data
usage is paid for by app makers and content publishers. Gigato
charges them for the ability based on either pay-per-use or per
installation. The platform promises better engagement because
users select their apps carefully to use.

23. Thank You
analogVarun@gmail.com