1. www.anaadi.net
Ana Adi
Publications Adi, A. & Miah, A (2011) Open Source Protest: Human Rights, Online Activism and the
Beijing 2008 Olympic Games., in Cottle, S. and Lester, L. Transnational Protest and the
Media. Peter Lang Publishers.
Adi, A. (2011) Streaming live: Teaching new media with new media, in Wankel, Charles &
Law, J.S. (Eds.) Streaming Media in Higher Education. IGI Press.
Miah, A. & Adi, A. (upcoming) Yahoo!, in Barnett, George & Golson, J. (Eds) Encyclope-
dia of Social Networking. SAGE.
Adi, A. (2009) Olympic Humanitarianism. Culture @ the Olympics, 11: 1 (13-16)
Adi, A. (2009) Olympic Humanitarianism. IOAPA Newsletter
Adi, A. (2009) Event Review: The IOC’s International Forum on Sport, Peace and Devel-
opment (IFSPD), Lausanne, 2009. Culture @ the Olympics, vol. 11, issue 1, pp. 1-7
Miah, A., & Adi, A. (2009) Centre of the Online Universe ‘Liverpool08′ European Capital
of Culture, an Impacts 08 project, Presented at What do you get if you cross social tech-
nology systems with a) arts engagement & b) health?, Liverpool, UK.
Adi, A. (October 2010) New Media. New Games. Lessons from Beijing 2008. #me-
Conference dia2012, Manchester, UK.
presentations Adi, A. (October 2010) Framing the Beijing 2008 Olympics: Human Rights, Advocacy
Groups, International Media and the Online public, ECREA 2010, Hamburg, Germany.
Jones, J. & Adi, A. (October 2010) The Twitter Oympics - Stories from the Closing Cere-
mony told by Athletes, Media and Activists, ECREA 2010, Hamburg, Germany.
Adi, A. (June 2010) The Fundamental Principles of Olympism – a mechanism for human
rights promotion, Power Of Sport Summit International Sport For Development And
Peace Association (ISDPA), Boston, Massachusets, USA.
Adi, A. (June 2010) Framing the Beijing 2008 Olympics: Human Rights, Advocacy
Groups, International Media and the Online public, MeCCSA, Glasgow, UK.
Adi, A. & Miah, A. (February 2010) The Olympic Games and the legacy of Olympic pro-
tests. Third International Sport Business Symposium. Vancouver, British Columbia, Can-
ada.
Adi, A., Elmer, G., Krug, K., Minter, A., Rauch, M. (February 2010) From Beijing to Lon-
don, Panel Debate presented at Fresh Media Olympics: How Social Media is Transform-
ing the Olympic Story, Vancouver, Canada.

2. www.anaadi.net
Miah, A., Jones, J. & Adi, A. (February 2010) The Olympic Games and Web
3.0: Monetizing the Olympic Movement’s Digital Assets. Third International Sport Busi-
ness Symposium. Vancouver, British Columbia, Canada.
Adi, A. (June 2009) “A Framing Battle: Human Rights and the Beijing Olympics”. Pre-
sented at Play the Game 2009. Coventry, UK.
Adi, A. (November 2008) 3D Online Reputation. Social, personal and corporate reputa-
tion on Netlog, Presented at ICT Lyon 2008, Lyon, France.
Miah, A., Adi, A., Garcia, B., Krug, K., Scales, R., Whannel, G., and Zhuihui, T. (August
2008) “Panel Debate: New Media at the Beijing Olympic Games”. Panel Debate pre-
sented at the Pathways: Critiques and Discourse in Olympic Research – Ninth Interna-
tional Symposium for Olympic Research, Beijing, China.
Adi, A. (July 2008) (New!) Media and the Olympic Movement, Presented at the Interna-
tional Olympic Academy, Olympia, Greece.
Adi, A. and Miah, A.(June 2008) “Framing Beijing’s Olympic Bid: Human Rights Advocacy
Groups and International Media” Presented at Changes and Challenges. China Me-
dia Today, London, UK.
Adi, A (March 2008) “Framing China’s Olympic Games” Presented at the National Olym-
pic Academy. London, UK.
Guest lectures Adi, A. (2008-2011) New Media – the challenge for traditional media, advertisers and
communicators. University Course. Katholieke Hogeschool Zuid-West-Vlaanderen in
Kortrijk, Kortrijk, Belgium.
Adi, A. (October 2010) Communication 2.0 - a recipe for getting noticed online for all the
good reasons. Guest Lecture to Lessius Mechelen, Belgium.
Adi. A. (October 2010) Social Media for PR2.0 - objectives, results, measurement -.
Guest Lecture to HoWest Kortrijk, Belgium.
Adi, A. (September 2010) Social Media Trends to Influence Higher Education. Webinar to
Ednak.
Adi, A. (June 2010) Social media in cross-cultural communication. Guest Lecture to Mis-
souri School of
Journalism, University of Missouri-Columbia, USA.
Adi, A. (June 2010) Modern tools to supplement traditional research methods. Brown
Bag Lecture at Missouri School of Journalism, University of Missouri-Columbia, USA.
Adi, A. (April 2010) Aspects of Olympic Media. Guest Lecture to Glasgow Caledonian
University, UK.
Adi, A. (April 2010) New Media for Research. Researching New Media. Guest Lecture to
Glasgow Calendonian University staff, UK.

3. www.anaadi.net
Adi, A. (April 2010) Romania: before and after the European Union. Online live video
guest lecture given to Food and Agricultural Policy Research Institute at the University of
Missouri-Columbia, Columbia, Missouri, USA.
Adi, A. ( April 2010) Getting social. Guest Lecture to exchange students of the University
of Missouri-Columbia in London.
Adi, A. (December 2009) Music 2.0. Guest Lecture to University of the West of Scotland,
Ayr, UK.
Adi, A. (December 2009) Introduction to Olympic Marketing. Guest Lecture to University
of the West of Scotland, Hamilton, UK.
Adi, A (November 2009) The importance of experimentation with new media as prepara-
tion for the world after school. Guest Lecture (mix method - online and in class) to Katho-
lieke Hogeschool Mechelen, Mechelen, Belgium.
Adi, A (November 2009) (Social) Public Relations. Guest Lecture to De Hogeschool
West-Vlaanderen, Kortrijk, Belgium.
Adi, A. (November 2009) Online Research Tools, Online live video guest lecture to William
Allen White School of Journalism and Mass Communication, The University of Kansas,
Lawrence, Kansas., USA.
Adi, A. (September 2009) The New Colors of Olympic Media, Online live video guest
lecture to the Communication Department of Florida Southern University, Lakeland, Flor-
ida, USA.
Adi, A (April 2009) Post-EU integration Romania. Online live video guest lecture given to
Food and Agricultural Policy Research Institute at the University of Missouri-Columbia,
Columbia, Missouri, USA.
Adi, A. (March 2009) Radio Advertising and Web 2.0. Guest lecture to the Faculty of
Business and Creative Media at the University of the West of Scotland, Ayr, UK.
Adi, A. (March 2009) Web 2.0 @ your service. Guest lecture to the Faculty of Business
and Creative Media at the University of the West of Scotland, Ayr, UK.
Adi, A (March 2009) Freelancing 2.0. Guest lecture to Missouri School of Journalism
London programme students.
Adi, A. (January 2009) New Media and Creative Industries – then and now -, Online live
video guest lecture to William Allen White School of Journalism and Mass Communica-
tion, The University of Kansas, Lawrence, Kansas., USA.
EuroBlog Social Media Awards, Lisbon, Portugal - Award for Most innovative use of
Awards, Grants social media techniques in a communications research project or investigation (March
and Certificates 2011)
Fellow of the Higher Education Academy (September 2009)
Media Regulation in the Era of Convergence Summer School Certificate, Communication
University of China, University of Westminster, Chinese University of Hong Kong and Uni-
versity of Pennsylvania (August 2009)

4. www.anaadi.net
International Olympic Committee – Olympic Studies Centre grant on New Media, Human
Rights and the Olympic Movement – a literature review, Lausanne, Switzerland (May
2009)
Post-Graduate Certificate in Research Methods, University of the West of Scotland (De-
cember 2008)
International Olympic Academy Diploma (July 2008)
Universities’ China Committee in London grant to travel to China during the Olympic
Games (August 2008)
Nominated and sponsored by the British Olympic Academy to represent the UK at the
Postgraduate Session of the International Olympic Academy in Olympia, Greece (July
2008)
Fulbright Alumna (August 2005 – May 2007) – Master of Arts (University of Missouri-
Columbia, USA)
Erasmus Alumna (February – May 2003) – non-degree (Katholieke Universitat ZuidWest
Vlaanderen, Kortrijk, Belgium)
Education University of the West of Scotland, UK Phd Candidate 09/2007 - present
The thesis analyses the processes of framing affecting China’s image with regards to its
human rights record as reflected by BOCOG, IOC, advocacy groups, international media
and online readers. It employs data gathered during the Beijing Olympic Games and ap-
plies mix methodologies and techniques such as qualitative assessment of frames, his-
torical contextual analysis, discourse analysis and quantitative content analysis.
Supervisor Professor Andy Miah
field: media, culture, communication
University of Missouri-Columbia, MO, USA MA 08/2005 - 05/2007
Fulbright Scholar
The thesis was based on an experiment assessing how positive, negative and coactive
online video messages about the risk and benefits of the HPV vaccine affect the credibil-
ity of the source releasing them and which message format is more effective and is better
remembered by youth and young adult audiences.
field: strategic communication
National School of Political & Administrative Studies, Romania MA
10/2004 - 02/2006
“e-PR for PR companies” was the first Romanian PR research focusing on the impact of
the Bucharest located PR companies’ type of ownership on their online communication
strategy, the publics they address and the manner in which they do it. (bilingual paper)
field: Management and Business Communication
National School of Political & Administrative Studies, Romania BAHons
10/2000 - 06/2004

5. www.anaadi.net
“e-PR” " the first interdisciplinary thesis on online and offline Public Relations created with
the advising of two professors, a Romanian and a Belgian one (the paper is bilingual)
field: Public Relations, Mass-Media and Advertising
Experience Lecturer, Bahrain Polytechnic, Bahrain 02/2011 - present
developing content for the Applied Communication and Business Research Methods
Teaching | Research
courses | delivering the Applied Communication and Business Research Methods
courses | developing and delivering a Technology Workshop Seriers for Bahrain
Polytechnic staff | consulting and supporting the development of an Integrated
Marketing Communications course in areas such as advertising, public relations and
social media | research activities
Visiting Lecturer, Katholieke Hogeschool Zuid West Vlaanderen, Belgium
12/2008 - present
designing and delivering two intensive courses for Erasmus Exchange students: New
Media and their impact on Creative Industries and Branding 101.
Graduate Teaching Assistant, University of the West of Scotland, UK
01/2008 - 05/2008
support teaching of Sport and Spectacle. The Olympics, an undergraduate course
addressing the Olympic Movement, media and culture and questioning how the Games
operate within a substantial non-sporting environment
Spanish Graduate Instructor, University of Missouri Columbia, USA
08/2006 - 12/2006
teaching a Spanish beginners 5 hours credit course | following the general teaching
directions and instructions of the Romance Language Department | shaping the course
according to the needs and Spanish knowledge of the students
Experience Public Relations Consultant, Self-employed 11/2007 - present
Marketing | Public Relations |
serving clients refine their online communication strategy while synchronizing it with other
Communication
offline campaigns | media relations | social media audit | social media monitoring | social
media research

6. www.anaadi.net
Staff Writer, Culture @ the Olympics, UK 09/2007 - present
writing | editorial assistance | content management of website and affiliated social media
accounts
Public Relations Contributor, PRWave, Romania 08/2007 - 12/2007
contributing to and co-authoring a column on the impact and influence of the internet
and its many technologies on the Romanian Public Relations practice
Graduate Research Assistant, European Union Centre, University of Missouri,
Columbia, USA 08/2007 - 12/2007
designing the Center’s PR strategy | website redesign | creating an international scholars’
network for future research platforms | initiating one of the Center’s strategic partnerships
and sponsorships with the Graduate Professional Council | negotiating with on-campus
and off-campus organizations on collaborations and partnerships
Public Relations Executive, MOJO Ad, Univerisity of Missouri, USA
08/2006 - 05/2007
media relations | strategic counseling | online communication strategy for Mojo AD, the
first student staffed, professional services strategic communication agency and its clients
such as Hallmark Cards, First Line and Albert Motors
Winner of the Albert Motors strategic communication and multi-platform pitch, presented
also as a case study in New York City to the Television Bureau of Advertising in March
2007
Producer – Global Journalist Radio Program, KBIA radio station
08/2006 - 12/2006
Producing the Global Journalist weekly radio program | researching for choosing the
topic and its context | researching the background of the show’s guests
Public Affairs Summer Associate – Hill & Knowlton, Washington, DC, USA
05 - 06/2006
Working on media relations, research, media monitoring | Clients: Hewlett-Packard, De-
loitte and CASEnergy
PR Specialist – McCann PR, Bucharest, Romania
02 - 07/2005
Media relations and crisis management for Coca-Cola Company Romania | corporate
communication for McCann Erickson | PR strategy and counseling for LaborMed
Pharma, Flanco, Kandia | designing and implementing various training programs for
IRECSON training center
Golden Award at the Romanian PR Excellency Awards as well as Medic.ro Excellency
Awards for “Give from the heart” (“Daruieste din inima”) – national campaign for blood
donation

7. www.anaadi.net
Junior Account Executive – McCann/Creative Services, Bucharest, Romania
11/2004 - 02/2005
Working on the Coca-Cola account | managing the internal communication | following
client's promotions and executions
PR Specialist – Center for Training in Communication, Bucharest, Romania
03/2003 - 08/2005
Creating and implementing PR strategies for different clients and projects including creat-
ing the e-PR strategy of the Center, writing the text for the brochures, website etc., or-
ganizing events on a part-time basis
Skills Languages (writing/speaking/reading):
• English (advanced/ advanced/ advanced)
• Spanish (advanced/ advanced/ advanced)
• French (advanced/ advanced/ advanced)
• Romanian (mother tongue)
Computer (advanced user)
• Mac OS 10
• Apple iWork (Pages, Keynote, Numbers, Entourage, iPhoto, iMovie, iWeb)
• PC Microsoft Vista
• Microsoft Office (Word, Excell, Powerpoint, Outlook, Windows Movie Maker)
• Dreamweaver
• Wordpress
• Social Networking: Facebook, LinkedIn, Xing, Netlog
• Social Media: Wordpress, Blogspot, Twitter, Delicious, Digg, Flickr, Picasa, You-
Tube, Vimeo, Slideshare
• Online Live Video: TokBox, Skype, PalBee, TwitCam, DimDim, WebEx
• Online Research Tools: Google Insights for Search, online surveys, Twitter tools,
(social) networks visualizations and analysis