Gamification in hr bucharest 2015
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Gamification in HR, keynote slides from presentation at #ldsummitro in Bucharest, Romania, March 2015.
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Gamification in hr bucharest 2015
- 1. Gamification in HR New thinking for talent development and engagement An Coppens Chief Game Changer Gamification Nation
- 2. What is gamification? Gamification (pronounced game-i-fi-ka-tion) is the application of game dynamics, game psychology and game mechanics to non-game situations and applications
- 7. What have companies implemented so far?
- 13. 72% of learners strongly prefer gamification of their online learning tools
- 14. Social aspects of learning • Engagement with learning material increases retention and stimulates deeper learning • Adult learners learn best in context, a social discussion or examples from reality give this context
- 15. Points • Add point accumulating opportunities for activities like reading, writing, sharing course reviews and vote for content. Learners want points for all interactions!
- 16. Gamified learning statistics Updated leaderboards with learner avatars and their points (50%) and badges (60%), with a special mention of WHY they earned these points are also desired. Community recognition (62%) and challenges to achieve recognition are desired (82%) as well as access to exclusive content (78%) Techniques like progressing to different levels, scores, real time performance feedback and activity feeds are in demand. Source: Talent LMS
- 17. Build a learner journey Discovery > Onboarding > Scaffolding > End game
- 18. Motivation of the user
- 19. Motivational drivers 1. Epic meaning and calling 2. Development and achievement 3. Empowerment of creativity and feedback 4. Ownership and possession 5. Social influence and relatedness 6. Scarcity and impatience 7. Unpredictability and curiosity 8. Loss and avoidance Source: Octalysis framework by Yukai Chou
- 21. Game elements for learning
- 22. Onboarding navigation & beginners tour
- 24. • Show their journey • Progress tracking • Time or percentage
- 25. Pre-course questionnaire to identify course starting point Celebrate! You have earned the right to skip to end of content, The quiz or simulation showed you know your stuff!
- 27. Instant feedback
- 28. Learning avatars , if culturally acceptable @GamificationNat
- 29. Regular updates with new content
- 30. How do you start? Workshop this afternoon 1. Set clear business objectives 2. Observe your players and what motivates them 3. Design your gamification actions according to their motivation 4. Encourage behaviour you would like to see more of 5. Test, evaluate and iterate
- 31. If in doubt, who can help you out? Ask an expert Have an expert on board to facilitate the process Learn from colleagues Share experiences
- 32. Useful resources www.gamification.co www.enterprise-gamification.com Octalysis: www.yukaichou.com Wiki on gamification: www.gamification.org Courses: Coursera, Udemy, iVersity My blog and online courses: www.gamificationnation.com
- 33. LEARNING = FUN Keep in touch @GamificationNat www.gamificationnation.com
Notas do Editor
- Contres add: http://youtu.be/bGJSEEx2pXc?list=PLfbtDJcZvTsGbZ_CXHRbMUDniGuwUeCtf
- Quest for Oil – launch of the game at the same time as a social media campaign Social media campaign of life on a rig Why they found this necessary? In the oil industry it is hard to attract talent, money is what other companies use, but they wanted to stand out for their innovation
- BNP Paribas Ace Manager – international online competition for university students Purpose: educate students outside France about the bank 70% of their workforce is abroad. Short period to play April/May
- http://youtu.be/W0l-LUN5zb0 (play without sounds) Multipoly – online campaign to attract graduates from non-traditional backgrounds to pwc Facebook based and targeted, invited to come an try out a role at pwc, take online challenges, receive coaching, do assignments
- Hackatons have been used in the IT industry for some time Typically on campus, looking to solve a difficult issue in a team over a set space of time Can include Quests Observe students and their skills in real life scenario’s
- Top Gamified Learning Management System Stats 72% of learners strongly prefer gamification in their learning management systems. E-Learning platform interactivity and participation can be increased by placing social sharing support functionalities AND add point accumulating opportunities for activities like reading, writing, sharing course reviews and vote for a content). Learners want points for all interactions! Currently 83% don’t bother sharing content at all in e-learning sites, while 75% occasionally do so in other sites like Amazon and Netflix. Updated leaderboards with learner avatars and their points (50%) and badges (60%), with a special mention of WHY they earned these points are also desired. Community recognition (62%) and challenges to achieve recognition are desired (82%). Techniques like progressing to different levels, scores, real time performance feedback and activity feeds are in demand. Narrative fiction and its related features are least favored. Rewards like discounts on new content/courses (69%) and access to exclusive content (78%) are also requested. Online competitions need a facelift. 25% of learners have an affinity for them, while most users (60%) find them “sometimes fun”. This is an excellent opportunity to leader learners towards life-long learning and contributing to a growing knowledge managing community. The Talent LMS learning community has spoken
- As opposed to games, where easy levels teach you the game interactions and mechanics in work you have a number of people coming at it from different experience points and you want to find a level playing ground
- Experts are very active online – twitter, LinkedIn groups, Facebook groups They are a friendly bunch Some of us also do it for a living Conferences like these are excellent to learn from other people’s experiences