47 Powerful Blog Statistics

47 Powerful Blog Post Statistics
The Data Is In:
47 Powerful
Statistics for
Writing Winning
Blog Posts
WestebbeMarketing.comWestebbeMarketing.com

Contents
Introduction •
Article Title •
Content, Format & SEO •
Article Length •
Credibility •
Images •
Publishing Frequency •

This information is especially helpful for:
• Marketers
• Content creators
• Freelance copywriters
• Small and mid-sized business owners
• Organizations without in-house writers
Learn to reach these key blogging goals:
• Gain credibility and thought-leadership
• Provide valuable, relevant information
• Increase SEO ranking and authority
• Increase subscribers and followers
• Drive website traffic and conversion
• Foster relationships with your audiences
You see tons of advice from bloggers about how to write a
good blog article, but these statistics show what really works.
Follow these 47 data points and you’ll be writing powerful
blogs articles that will propel you to the top of the class.
Introduction

These statistics focus on the writing aspect of blogging,
rather than on blog promotion, social media, and blog
usage as part of a content marketing program.
What’s the problem with poor quality content?
• Your reputation and credibility will suffer.
• Your blog will perform poorly.
• Your calls-to-action will go unheeded.
• You’ll lose current and potential social media
followers and blogs subscribers.
• You’ll fail to drive and convert website traffic.
The Key Takeaway?
The right content,
not just any content,
is the key to success.

Article Title
The article’s title is the first thing a reader sees
in Google search results, so bloggers shouldn't
take crafting their article titles lightly.
A great title will draw the attention of your
audience, engage them right from the start, and
tell search engines what the story is about. Just
hink of how often you blow right by a boring or
generic title.

Important factors in choosing your article titles include
keyword research, length, and wording. Here are some
relevant figures to consider:
1. Listicles: 36% of readers prefer list-based titles. (Content Marketing
Institute)
2. Odd Numbers: Odd-numbered listicle headlines outperform eve
ones by 20%. (Content Marketing Institute)
3. How-to: The “how-to” headline, similar to a listicle, is the third
most popular headline preference at around 17%. (Optinmonster)
4. Colons & Hyphens: Using a hyphen or colon in the headline
increases click-through rates by 9%. (Optinmonster)
Article Title (continued)

5. Word Count & Traffic: Titles with 6-13 words
attract the highest and the most consistent
amount of traffic. (Optinmonster)
6. Word Count & CTR: Making your headline 6-8
words can increase your CTR by 21%. (Optinmonster)
7. Testing: Positive headline changes have the power
to provide a 10% increase in clicks from internet
users. (Marketingexperiments)
Article Title (continued)

Content and format are huge elements in
determining how you develop your blog site and
individual articles.
• Should you repost, repurpose, create new content, focus on
keywords?
• Should you create lists or share the results of case studies?
• What should the article look like to the reader?
Content, Format & SEO
The following slides are just a few of the answers that cover these key points.

8. Focus on SEO: Bloggers who focus on SEO report strong results
at much higher than average rates. (Getcodeless)
9. Keyword Research: The more the blogger researches keywords,
the more likely they are to report strong results. (Orbit Media)
Credit: Orbit Media
Content, Format & SEO (continued)

10. Custom Content: According to Dragon Search
Marketing, “61% of consumers are influenced by
custom content.” (Dragonsearchmarketing)
11. Importance of Original Content: 58% of marketers
said that "original written content" is the most
important type of content, outdoing visuals and
videos. (Social Media Examiner)
12. More Original Content: Up to 81% of marketers plan
to increase their use of original written content. (Social
Media Examiner))
13. Repurposing: Almost 60% of marketers repurpose
their content two to five times. (Stylemixthemes)

14. Blog Elements: Visual, scannable, credible, and
collaborative blog posts are in general the best
performing blog elements. (Orbitmedia)
Credit: Orbit Media

15. Chunking: 43% of people admit to skimming blog
posts, rather than reading the entire article. Separating
blog post content into easily digesting chunks can be
done with visuals, subheads, bullets, and other
features that give the eye a break. (Optinmonster)
16. Lists: 49% of successful blog posts contain at least one
list item. (Quoracreative)
Credit: Orbit Media

There are many statistics about how long a blog post should
be, many of which are conflicting. Some differences in the
data depends on:
• The type and methodology of the study
• How recently the study was completed
• The number and composition of the respondents
The gist is that blog posts have gotten increasingly longer,
which has been shown to lead to greater success.
This list presents my conclusions on blog article length based
on the following facts.
Article Length

Article Length (continued)
17. Average Article Length: The average blog post is
1236 words long…56% longer than in 2014. (Optinmonster)
Credit: Orbit Media

19. Short Articles: short blog posts under 500 words have been
declining. (Orbitmedia)
20. Shorter Articles: 200 words content is labeled as thin
content by Google; on average, only 18% of companies’
blog posts are over 750 words. (Orbitmedia, Curata)
21. Leads: Longer, in-depth blog posts generate 9x more leads
than short ones. (Curata)
18. Longer Articles: More bloggers are writing 2,000+ word articles,
articles and they report being far more likely to have what they
call “strong results.” (Optinmonster)

22. Social Engagement: Many studies have found a correlation
between long-form content with higher rankings, greater
social engagement, and better results in general. (Hubspot)
23. Organic Traffic: Articles with a word count between 2,250 and
2,500 earned the most organic traffic. (Hubspot)
24. Top-Ranked Posts: The average word count of a top-ranked
post in Google is 1,890 words. (Backlinko)
25. Shares: The longer content gets more shares. Posts in 3,000 to
10,000 words range perform best because they provide a
better connection for long-tail keywords, which have less
competition. (Neilpatel)

26. Competition: Regular content could manage with
around 1,000 words. (Neilpatel) For high competition
keywords, the length should be between 2,200 and
2500 words per blog post. Some put this number even
higher. (Neilpatel)
27. Links: Writing longer blog posts attracts more links, and
those links are from a greater number of sites, which
helps increase search ranking. (Backlinko)
28. 1,000 vs. 2,000+ Words: The ratio of blogs with 2,000 or
more words versus those with less than 1,000 words is
16:1. (99firms)

Your blog post is worth very little if your reader questions
your trustworthiness. Standards of trustworthiness in
your blogs include:
• Substantial, authoritative information
• Well-sourced dat
• Easy to read and scan
• Proper spelling and grammar
• High-value, quality content
Credibility
QUALITY is absolutely the main factor in
having your audience spend time with
your articles, building a following, and
driving desirable traffic to your site.

Credibility (continued)
29. Trusted Source: Blogs have been rated as the 5th most
trusted source for accurate online information, but this
only holds if the content is valuable to the reader. (Hubspot)
30. Quality Content: 23% of readers think bad content affects
their trust in a blog. (Quoracreative)
31. Writing Time: The average blog
post takes 3 hours and 57
minutes to write…up 65% from
2014, and the time invested
has kept increasing every year.
(Orbitmedia)
Credit: Orbit Media

Credibility (continued)
32. Multiple Authors: 62.96% of readers perceive
blogs with multiple authors to be more credible.
(Optinmonster)
33. Data: Using statistics in blog posts improves
consumer trust.
34. Guest Blogging: While some see having guest
bloggers as highly credible blogging tool (and great
for inbound links), many people also view it as too
promotional, so it’s a mixed bag.

Highly visual content and success are clearly correlated. The more
images an article has, the more likely it is to engage readers. Video is
the most engaging content and has added value because it avoids
having big blocks of dense text.
Images
Credit: Orbit Media

35. Many Images: Just 3% of bloggers add 10+ images per
article, but they are 2.5 times [AW1] more likely to report
“strong results” than the average blogger. (Financesonline)
36. Real People: Using photos of real people instead of stock
photos can result in a 35% conversion increase. (Optinmonster)
37. Videos: 43% of consumers increasingly want video
content from marketers. (Optinmonster)
38. Shares: Blog posts with images get 94% more shares as
compared to those without. (business2businesscommunity)
39. Frequent Images: Articles with an image once every 75-100
words get shared twice as much as one without. (Buzzsumo)
Images (continued)

Publishing Frequency
Blogging is more effective when articles are posted regularly, at
least once a week. Blogging daily can achieve the best results, but
only to a point. This is no surprise, as Google’s algorithm favors on
“fresh content” and more website pages.
Credit: Orbit Media

40. Posting Daily: Bloggers that post daily get 5 times more traffic
compared to those that don’t. (Orbitalmedia)
41. Frequency & Results: The a relationship between publishing
frequency is evident, with 67% of marketers determining that
daily blogging gives strong result, but after that there seems to
be a point of diminishing returns. (Orbitalmedia)
42. Diminishing Returns: Bloggers who write more (either in length
or in frequency) are more likely to report strong results, but
publishing more than daily shows diminishing returns.
43. 24-51 Blog Posts: When you publish 24-51 blog posts, blog
traffic increases by up to 30%. (trafficgenerationcafe)
Publishing Frequency (continued)

Publishing Frequency (continued)
44. 52+ Blog Posts: Once you go past 51 blog posts, you can expect a
further traffic increase of up to 77%. (Trafficgenerationcafe)
45. Quantity and Traffic: A 100% increase in your total blog posts,
increases your traffic to 300%. (NeilPatel)
46. 16+ vs. Up to 4: Companies publishing 16+ blog posts per month
secured 3.5 times more traffic than those with 4 or fewer posts per
month. (ROIonline)
47. Outsourcing Can Strengthen Your Position. One final statistic to
note is that 64% of B2B marketers outsource the copywriting of
their blog. (Optinmonster)

Contact Westebbe Marketing
for expert copywriting & content marketing:
• Websites
• Blogs
• Inbound Campaigns
• White Papers & Presentations
• Marketing & Sales Collateral
WestebbeMarketing.com
Creative Content for Strategic Marketers
Amy Westebbe, Principal
Publishing frequent, quality, SEO-friendly blogging requires
planning, thought, and your most precious resource: time.
Consider outsourcing your blog articles to Westebbe Marketing
for supercharged results.
Amy@WestebbeMarketing.com
(617) 699-4462
We Hope You Found This Useful!
What’s your next step?

Your opinion matters to us.
We welcome your feedback and questions!
Email: Amy@WestebbeMarketing.com
Call: (617) 699-4462
Visit: www.westebbemarketing.com
Thank You!
Blog Post Statistics
Creative Content for Strategic Marketers
Amy Westebbe, Principal

47 Powerful Blog Statistics

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47 Powerful Blog Statistics