3. lesson 1.5:
always on society
Sousveillance refers to the recording of an
activity by a participant in the activity, typically
by way of small wearable or portable personal
technologies. Sousveillance has been described
as "inverse surveillance" based on the word
surveillance (from the French sur, "from above",
and veiller, "to watch"), and substituting the
prefix sous, "from below."
Saturday, April 20, 2013
4. lesson 2:
Friends matter
• The Obama campaign used Facebook to "replicate
the door-knocking efforts of field organizers" on a
mass scale.
•During final weeks of the campaign, Obama
supporters received pictures of friends in swing
states. They were then urged to click a button
asking the swing state voters to register to vote,
vote early or get to the polls.
•The campaign found that the tactic worked 20% of
the time "in large part because the message came
from someone they knew."
Saturday, April 20, 2013
5. lesson 3:
humor is powerful
Never Underestimate the Power of Fun
Saturday, April 20, 2013
6. lesson 3:
humor is powerful
http://bindersfullofwomen.tumblr.com/
Saturday, April 20, 2013
7. lesson 3:
humor is powerful
http://textsfromhillaryclinton.tumblr.com/
Saturday, April 20, 2013