1. Questionnaire Results –
Older Adults (50+ years)

2. Question 1
0%
40%
40%
20%
Out of the options below, which is your
favourite music video?
Britney Spears -
Toxic
McFly - Five Colours
In Her Hair
One Direction -
What Makes You
Beautiful
Spice Girls -
Wannabe

3. Question 2
10%
90%
Does a music video have any impact
on whether or not you buy the
song?
Yes
No

4. Question 3
0% 0%
80%
20%
Which music channel do you visit
the most?
MTV Dance
Kerrang!
Vintage TV
Capital TV

5. Question 4
70%
0%
30%
0%
What is your preferred method to
watch a music video?
Social Networking
YouTube
TV
DVD

6. Question 5
10%
10% 0%
80%
Which music genre do you prefer?
Pop
Rock
RnB
Classical

7. Question 6
40%
10%
50%
What appeals to you most in a
music video?
Band/Singer
Shown
Narrative
Performance

8. Question 7
30%
60%
10%
Which gender would you prefer a
band to be made up of?
Male
Female
Mixed

9. Question 8
0%
100%
Out of the performance options
below, which idea do you prefer?
Band are seen as
‘rebellious’ -
school
environment
Band are seen as
‘professional’ -
concert
environment

10. Question 9
40%
60%
Out of the narrative options
below, which do you prefer?
Band/band member
are involved in the
narrative
throughout
Band/band member
are not involved
with the narrative –
the narrative is
made up of
two/more actors

11. Conclusion
These results were collected after surveying older adults
aged 50 or over. As you can see from the above
charts, most enjoy listening to classical music with music
videos which focus on the band/artist performing to a
crowd.
The results also show that a majority of the people
questioned prefer to watch videos on social networking
sites such as Facebook instead of watching them on the TV.
This being said, most of them also believe that the music
video doesn’t have any impact on whether they like a song
or not.
I conclusion, these people would not be our target audience
because they do not like our genre of music and are not in
the correct age range for our band.