Ways to use Facebook to continue to grown your business in 2017. Includes content strategy, where to find ideas for what to share, and the various types of effective Facebook advertising in 2017. Presented by Amy Neumann, Advance Ohio, and Leah Persons, Visia Marketing, July 27, 2017 at the Willoughby Western Lake County Chamber of Commerce in Ohio.

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How to Continue to Grow Your Business with Facebook
Amy Neumann (Advance Ohio)
Leah Persons (Visia Marketing)
July 27, 2017

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• Why Facebook?
• Who’s using it?
• What works best?
• What makes good
content?
• Common questions
• Overcoming common
challenges
• Making sure the right
audience gets your
messages
• Q & A
Agenda

3. 3https://www.youtube.com/watch?v=jottDMuLesU

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Join the conversation
Social media is word-of-mouth
marketing in the digital age. Social
media activity reveals what customers
want, need and expect from
businesses.
Connecting with customers to improve
your social presence is important:
• It can help build your brand
• It can improve your reputation through
regular engagement with a network of
current and potential customers.

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"The goal is not to be good at social
media.
The goal is to be good at business
because of social media.”
– Jay Baer

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Add VALUE to
your client’s day
by being
useful, helpful,
and relevant.
The Key to Social Media:

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To Help with Planning:
Who do you want to reach?
What do you want them to know?
What do you want them to do?

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Talk AboutWhat PeopleWantTo See or Read
(Not WhatYouWantToTalk About)

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Where to Get Ideas
Borrow inspiration from people already doing a good job –
ask your friend Google for suggestions like:
• Best blogs on x topic
• Case studies best content on x topic
• Case studies best social media for x
industry
• Industry leaders for x topic (or industry)
Who’s popular for that topic or industry on Twitter?
Pinterest? Facebook? LinkedIn? What do they talk about?
What content gets the most interaction (retweets, likes,
etc.)?

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 Evergreen
 Lists
 Quotes
 Community
 HowTo’s/ Hacks
 Topical/Trendy
 News
 Entertaining/Inspiring
 Educational
 About Us/Promotional/Testimonials
 Contests
 Questions
 Polls
Content Types:

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It’s Not “Free…”
But it IS worth it.

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Reaching the Right People
• Paid social media advertising is not
optional, if you want to reach the right
people
• Paid social media ad spend expected to
exceed $30B in 2016
http://www.emarketer.com/Article/Social-Network-Ad-Spending-Hit-2368-Billion-Worldwide-2015/1012357

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What’s Next?
• Two Key Strategies:
– Build Brand Awareness
– Drive Targeted Traffic to
Your Website

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Building Brand Awareness
Promoted Posts
• Promoted Posts
– Reach a Greater Audience
– Increase Engagement
– Cost Effective
– Targeted

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Building Brand Awareness
Promoted Posts
• Targeting

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Building Brand Awareness
Promoted Posts
• Results

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Driving Targeted Traffic to
Your Website
• Facebook Ads
– Clicks to Website
– Remarketing Ads

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Driving Targeted Traffic
Clicks to Website
• Clicks to Website
Text
Headline
Call-to-Action

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Driving Targeted Traffic
Clicks to Website
• Carousel Ads

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Driving Targeted Traffic
Clicks to Website – Carousel Ads

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Driving Targeted Traffic
Remarketing Ads : Reach Existing Leads &
Customers
• Connect with
Your Web Visitors

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Driving Targeted Traffic
Remarketing Ads : Reach Existing Leads &
Customers
• Find Your Leads
and Customers on
Facebook

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Facebook Advertising
Ad Types
• App Installs
• Local Foot Traffic
• Video Views
• Event Responses
• Page Likes

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Facebook Advertising
Targeting
• Targeting

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The Evolving Landscape of Facebook
Facebook Live
• Facebook Live
– Interviews
– Q&A
– New Product
Launches
– Tutorials

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The Evolving Landscape of Facebook
Peer-to-Peer Messaging Ads
• Peer-to-Peer
Messaging Ads

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Thank you.