The 3 most common mistakes smart entrepreneurs make building their MVP
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In this information-packed webinar you'll discover the most common and costly MVP mistakes that cripple promising startups. You’ll also learn how to avoid these mistakes, and super-charge your path to product/market fit with Game Thinking. Taught by Amy Jo Kim, CEO of Shufflebrain, this training session covers: - How coaching 50+ design teams worldwide revealed huge, costly blunfers in common MVP practices - How leading startups like Slack use game thinking – NOT gamification – to avoid these mistakes and build products that people love - How our Getting2Alpha system has helped dozens of entrepreneurs build the right MVP and find product/market fit - Why the CEO of fast-growing startup Pley called Getting2Alpha ‘an invaluable investment’ after using it to go from idea to MVP in 5 weeks
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The 3 most common mistakes smart entrepreneurs make building their MVP
- 1. WEBINAR The 3 Most Common Mistakes Smart Entrepreneurs Make Building their MVP Amy Jo Kim, Ph.D. co-founder, Shufflebrain
- 2. Is this you? Are you eager to: • accelerate your early design process? • find exactly the right early customers? • build a compelling, stripped-down MVP?
- 3. Welcome I’m glad you’re here
- 4. What You Will Learn Today The 3 most common MVP mistakes smart entrepreneurs make — and how to avoid them
- 5. As a child I loved to play
- 6. As a child I loved to play But I didn’t love to compete
- 7. one night on a beach in Greece my creativity was re-ignited
- 8. I found another way to play
- 9. I developed my coop design skills
- 10. then one day, I got THE CALL
- 11. we created a breakthrough hit
- 12. which led to more breakthrough hits
- 13. and insights into Game Thinking
- 14. Amy Jo Kim, Ph.D. • Social Game Designer • Entrepreneur • Startup Coach
- 15. Amy Jo Kim, Ph.D. • Social Game Designer • Entrepreneur • Startup Coach
- 16. 3 common MVP mistakes - & how to avoid ‘em
- 17. Listening to the wrong feedback1 Early conversations can be really important. We thought we knew what the answers would be - and we were WRONG. Jesse Schell CEO, Schell Games
- 18. building next-generation brain games My Startup Journey
- 19. building a next-generation collaboration tool Bob’s Startup Journey
- 20. building a fashion game with real brands Covet Fashion Journey
- 21. Fashion Browser stay up-to-date on fashion trends Co-Creator shop & dress with a buddy Armchair Stylist tell other people how to dress RESULTS 3 key activity patterns
- 22. Crossing the Chasm Geoffrey Moore, 1991
- 24. To cross the chasm…
- 25. Find & delight a few passionate early customers
- 26. the fans out there are entertaining us, the developers, with their creations! Will Wright designer, The Sims
- 27. Find & leverage your Super Fans
- 28. Slack came to life as a collaboration tool for a distributed team building a co-op game solve a real problem for a small group
- 29. Early adopters will put up with cost and ridicule for innovations that meet real needs. Erika Hall Author, Just Enough Research TIP: get early feedback from the right people
- 30. Waiting too long to prototype2 If you’ve created a game design document longer than five pages, you’re already on the wrong track. Erin Hoffman Lead Designer, GlassLabs
- 32. if you can’t prototype your idea, you cripple your learning prototyping is the fast path to learning
- 33. discover what DOESN’T work as early as possible
- 34. building a next-generation collaboration tool Bob’s Startup Journey
- 35. building a geo-centric deals app Bryan’s Startup Journey
- 36. building an enterprise SAAS product Megan’s Startup Journey
- 37. Slack’s Startup Journey 3 years of development as an internal tool
- 38. Your idea is worth nothing if you can’t actually build it and test it and take it to the next step. Katherine Isbister Game Design Professor, UCSC & NYU TIP: prototype your idea uncomfortably early
- 39. Building the wrong MVP3 In a loop, you’re learnng a skill & updating your mental model. That’s what leads to player delight. Dan Cook co-founder, Spry Fox
- 40. DANGER
- 41. a beautiful, innovative, awaard-winning social brain game My Journey
- 42. building a connected car app Sam’s Journey
- 43. building a collaboration tool from the ground up Slack’s Journey
- 44. is for Enthusiasts Discovery Onboarding Habit-Building Mastery What is your end-to-end Customer Experience?
- 45. is for Enthusiasts Discovery Discovery is for Visitors Is this right for me? What’s the value proposition?
- 46. is for EnthusiastsOnboarding is for Newbies Discovery Onboarding How do I learn the ropes? When do I start getting value?
- 47. is for EnthusiastsHabit-building is for Regulars Discovery Onboarding Habit-Building What pulls me back? What am I getting better at?
- 48. is for EnthusiastsMastery is for Enthusiasts Discovery Onboarding Habit-Building Mastery Can I leverage the skills & knowledge I’ve built?
- 49. is for Enthusiasts Discovery Onboarding Habit-Building Mastery end-to-end customer experience
- 50. is for EnthusiastsStage 1: Discovery is for Visitors Social Discovery via Friends & Colleagues
- 51. is for EnthusiastsStage 1: Onboarding is for Newbies Learn the ropes with a friendly bot
- 52. is for EnthusiastsStage 1: Habit-building is for Regulars Customized group chat with emojis, bots & integrations
- 53. is for EnthusiastsStage 1: Mastery is for Enthusiasts Launch a channel, program a bot, integrate your app
- 54. a conversational, extensible environment — built to enable UGC & player creativity Slack evolves to match your skill level
- 55. Slack didn’t start with all these features
- 56. FIRST: build & test your Core Loop
- 61. Skill-building = making customers more awesome
- 62. Skill-building = making customers more awesome
- 63. Check Updates urge to connect with your team Read & Respond to Updates No More Updates Need Attention Customize your channel & expressions Activity Chain Feedback & Progress Investment Path Internal Trigger Core Loop
- 64. Check Updates urge to connect with your team Read & Respond to Updates No More Updates Need Attention Customize your experience Trigger Activity Engaging activity satisfies an urge or need Internal Trigger Core Loop
- 65. Feedback & progress promote learning & mastery EscapeTime! urge to dive into an escapist world Read & Respond to Updates No More Updates Need Attention Customize your experience Feedback & Progress Core Loop
- 66. EscapeTime! urge to dive into an escapist world Read & Respond to Updates No More Updates Need Attention Customize your experience Investment Path Investment & triggers pull people back Engaged Trigger Check Notifications Core Loop
- 67. Find the fun in your Core Loop FIRST Wanna build long-term engagement?
- 68. Finding the fun in a co-op music game
- 69. PartyTime! urge for a fun social activity Play a Song Together Get your Score, Accolades, $$ get better, play harder songs & bigger venues Core Loop Feedback & Progress Investment Path Activity Internal Trigger Beat the Song Engaged Trigger
- 70. Skill-building = making customers more awesome
- 71. Core Loop = making customers more skillful
- 72. It’s okay to test things that don’t look very good but have the right play mechanics. If my game’s really ugly and it’s still fun, I’m in good shape. Jesse Schell CEO, Schell Games TIP: build & iterate your Core Loop
- 73. How to avoid common MVP mistakes
- 74. Customer Insights Funnel gather Actionable Insights on your ideas from the right early customers
- 75. is for Enthusiasts Discovery Onboarding Habit-Building Mastery Think through your end-to-end customer experience Customer Narrative
- 76. Check Updates urge to connect with your team Read & Respond to Updates No More Updates Need Attention Customize your channel & expressions Activity Chain Feedback & Progress Investment Path Internal Trigger Create & Iterate your Core Loop Skill-building Core Loop
- 77. Bring your ideas to life with Game Thinking Game Thinking Roadmap
- 78. Amy Jo helped us create our MVP in record time. An invaluable investment that’s still paying off. Ranan Lachman CEO, Pley
- 79. How can YOU benefit from Game Thinking? Accelerate & focus your design process + Identify & leverage the right early customers + Build a stripped-down yet compelling MVP
- 81. Start Date: Jan 11 2016 MVP Design Club high-impact VIP coaching for product teams getting2alpha.com/club 30% discount for attendees who sign up by Fri 1/8/2016