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Fun in Functional 2009
1.
Putting the Fun
in Functional Applying Game Mechanics to Social Media Amy Jo Kim, Ph.D. CEO, ShuffleBrain Inc.
2.
First, some terminology…
3.
What is Social
Media?
4.
What is Social
Media? player-created content
5.
What is Social
Media? player-created content social infrastructure
6.
What is Social
Media? player-created content social infrastructure tools for sharing
7.
What is a
Game?
8.
Formal Definition
a system in which players engage in an artificial conflict , defined by rules , that results in a quantifiable outcome * *from Rules of Play by Eric Zimmerman and Katie Salen
9.
Informal Definition
a structured experience with rules and goals that’s fun
10.
Games tap into
our primal response patterns
11.
Games engage us
in flow
12.
What are
Game Mechanics? the systems and features that make games fun , compelling and addictive
13.
14.
Show me your
stuff! Impressive Collection = Bragging Rights
15.
The Power of
Completing a Set only X more to go…
16.
17.
Game Points are
given by the system
18.
Social Points are
given by other players
19.
Redeemable Points drive
Loyalty Southwest Airlines simpler Frequent Flyer points Drugstore.com Dollars earn while you shop
20.
Leaderboards drive player
behavior… … and express community values
21.
Levels punctuate the
game experience… … and unlock new powers and access
22.
23.
Feedback accelerates mastery…
24.
… and adds
fun
25.
Social feedback drives
engagement
26.
27.
Exchanges are structured
social interactions basic, primal form of social engagement
28.
Social Exchanges can
be explicit…
29.
… or
implicit (i.e. emergent)
30.
Some social environments
have both comments are implicit “ Add Friend” is explicit
31.
32.
Character
Customization
33.
Interface Customization
34.
How is Social
Media influencing Games?
35.
36.
37.
38.
Case Study: Youtube
39.
What do you
collect?
40.
How do you
earn points?
41.
How do you
get feedback?
42.
Where do you
have exchanges?
43.
How do you
customize your experience?
44.
Is the service
accessible?
45.
Are the data
objects recombinant?
46.
Can the service
be syndicated?
47.
Case Study: Twitter
48.
What do you
collect?
49.
How do you
earn points?
50.
How do you
get feedback?
51.
Where do you
have exchanges?
52.
Can you customize
your experience?
53.
Is the service
accessible?
54.
Are the data
objects recombinant?
55.
Can the service
be syndicated?
56.
Case Study: PhotoGrab
57.
What do you
collect? awards, games played and created
58.
How do you
earn points? playing games, improving your skill, creating popular games
59.
How do you
get feedback? in-game (score and rating), meta-game (stats and notifications)
60.
Where do you
have exchanges? comments, notifications
61.
Can you customize
your experience? Customized game skins and data feeds
62.
Is the service
accessible? EZ game UI and game creation
63.
Are the data
objects recombinant? Recombinant games and game objects
64.
Can the service
be syndicated? RSS feeds, widgets
65.
What do YOU
think about the intersection of games and social media? Join the discussion at http://shufflebrain.com
66.
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