Mobile Tips for Associations

Associations on the Go Tuesday, March 9, 2010 10:00 a.m.-11:15 a.m. Peter Hutchins, VP Knowledge Initiatives Amy Hissrich, Director, Web Strategies Connecting Great Ideas and Great People www.asaecenter.org

Overview ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile: A Concept Change

Defining the Landscape: Device Adoption ,[object Object],[object Object],Source: iSuppli 2008 and Washington Post

Smart Phones: Which Ones Matter?

[object Object],[object Object],[object Object],[object Object],[object Object],The Mobile Web Source: International Telecommunications Union, Oct 2009

[object Object],[object Object],[object Object],[object Object],[object Object],Building a Mobile Site—10 Tips

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Building a Mobile Site—10 Tips

[object Object],[object Object],[object Object],[object Object],Mobile Web Tools

Association Examples ,[object Object]

Examples: ABA Journal Advertising area Link to full site Limited Nav ABA : American Bar Association

Examples: ABA Marketplace dot mobi top level domain TXT integration ABA : American Bus Association

Examples: Conference Hubs Social Media integration and community

[object Object],[object Object],[object Object],[object Object],Mobile Applications

Mobile Apps Factors for Consideration ,[object Object],[object Object],[object Object],[object Object]

Examples: AHA CPR Application ,[object Object],Video Integration

Examples: My C.A.R. Members Only

Examples: CES Expo App Charged for the app

Off the Shelf Mobile App Builders Stand alone products no coding required Development frameworks require HTML, Ruby but not Objective C! $20/$500 plus possible monthly fees; these are not endorsed by ASAE & The Center Sweb Apps: Has a non profit button set Build and App: Multi-device w/ calendar, etc Kanchoo: Focuses on news/content App Maker: RSS feeds and social media Rhomobile PhoneGap

SMS/Text Messaging ,[object Object],[object Object],[object Object],[object Object],Source: www.punchkickinteractive.com 2008

SMS Subscribers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://techcrunchies.com

SMS/Text Messaging-Mobile Giving ,[object Object],[object Object],[object Object],[object Object]

Text Message Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Text Message Examples ,[object Object],[object Object],[object Object],[object Object],Source: Mobile Marketer

Location Based Services ,[object Object],[object Object],[object Object],[object Object]

Location Based Services? ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How Will You Measure Success?

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]

eReaders Source: Wattpad Global Ebook Metrics Report http://www.wattpad.com

eReader Satisfaction ,[object Object],[object Object],Source: e-Reader Owners: Attitudes and Usage The NPD Group

Association Journals on Kindle

Getting on Kindle ,[object Object],[object Object]

Mobile Tips for Associations

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