Vacation rental managers weigh in on technology in the 2013 VRM Intel 2013 Technology Survey, including info property management systems, mobile apps, distribution, and more.

1. VRM Intel
2013 Technology Survey for
Vacation Rental Managers
November 2013
Amy Hinote | amy.hinote@vrmintel.com

2. Property Management Systems
Do you use a Property Management System?
12.77%
How many PMS systems have
you used in the last 5 years?
45
40
35
30
25
20
15
10
87.23%
Yes
2
No
5
0
0
1
Amy Hinote | 251-455-4994 | amy.hinote@vrmintel.com | www.vrmintel.com
2
3+

3. VRM’s Use of Technology
Outside of your PMS, what other technology
services do you use?
Email
Website
Accounting
Keyless Locks
Marketing Automation
Housekeeping
Mobile App
CRM
Data Mining
0
2
10
20
30
40
50
60
Amy Hinote | 251-455-4994 | amy.hinote@vrmintel.com | www.vrmintel.com
70
80
90

4. System Integration
If you are using more than one technology platform,
are your systems integrated with your PMS?
70
60
50
40
30
20
10
0
All are integrated, they all "talk"
to each other
2
Some are integrated, some
systems "talk" to each other
None are integrated, none of my
systems "talk" to each other
Amy Hinote | 251-455-4994 | amy.hinote@vrmintel.com | www.vrmintel.com

5. Struggles with Technology
Rate the struggles you face in your technology systems.
Integration
Multiple points of data entry
Stuck in an old system
Limited features and functionality
Web-based access
Difficulty in use and/or training
0%
The biggest problem we face
A little bit
2
10%
20%
30%
40%
A significant challenge
The least of our problems
50%
60%
70%
80%
90%
It is an issue for us
Amy Hinote | 251-455-4994 | amy.hinote@vrmintel.com | www.vrmintel.com
100%

6. Technology Adoption
How likely are you to try new technology?
Mobile App
Data Mining
Marketing Automation
CRM
Housekeeping Technology
Property Management…
Accounting
Email
Website
0%
10%
20%
30%
40%
50%
60%
70%
80%
Sign me up! I will beta test.
We're a little gun-shy, we'll look at it when we know it works.
After you've been around for a few years, call me.
2
Amy Hinote | 251-455-4994 | amy.hinote@vrmintel.com | www.vrmintel.com
90%
100%

7. Distribution Channels
How many distribution channels do you use (e.g.
VRBO, Airbnb, Flipkey)?
60
50
40
0
1
30
2-4
5-9
20
10+
10
0
0
2
1
2-4
5-9
Amy Hinote | 251-455-4994 | amy.hinote@vrmintel.com | www.vrmintel.com
10+

8. About the Survey
•
•
•
•
7 Question Survey
94 Vacation Rental Manager Respondents
82% Manage U.S. Properties
18% Manage Properties Outside the U.S.
For questions:
Amy Hinote
VRM Intel
(251) 455-4994
amy.hinote@vrmintel.com
vrmintel.com
2
Amy Hinote | 251-455-4994 | amy.hinote@vrmintel.com | www.vrmintel.com