Mastery Journal Timeline Assignment

1. STRATEGIES:
E A R N A M A S T E R S D E G R E E I N I N T E R N E T
M A R K E T I N G F R O M F U L L S A I L U N I V E R S I T Y
N E T W O R K W I T H I N D I V I D U A L S I N T H E
I N D U S T R Y
K E E P U P - T O - D A T E O N L A T E S T T R E N D S B Y
S U B S C R I B I N G T O B L O G S A N D E M A I L
N E W S L E T T E R S .
Mastery Journal Timeline
July 2014 – June 2015

2. July 2014 - Mastery: Personal Development &
Leadership
Course Goal: To become a master in my field and
enhance my leadership skills.
Strategies:
Become familiar with Lynda.com tutorials.
Take the strategies that I read in Robert Greene’s Mastery and
apply the ones that resonate the most to my life.
Read the article “Top 10 Qualities That Make a Great Leader”.
http://www.forbes.com/sites/tanyaprive/2012/12/19/top-10-
qualities-that-make-a-great-leader/

3. August 2014 - Internet Marketing Fundamentals
Course Goal: Expand my knowledge of the impact the
Internet has on a business.
Strategies:
Take Lynda.com course “Improving SEO Using Accessibility
Techniques” with Morten Rand-Hendriksen.
Subscribe to the RSS feed for Search Engine Journal
Read the ebook, The Link Building Book by Paddy Moogan

4. Sept 2014 - Business Storytelling & Brand
Development
Course Goal: Improve my creative writing skills and
apply them to developing strong storytelling
principals.
Strategies:
Read the article “The Irresistible Power of Storytelling as a Strategic
Business Tool”. http://blogs.hbr.org/2014/03/the-irresistible-power-
of-storytelling-as-a-strategic-business-tool/
View the video “Writing Marketing Copy” with Ian Lurie on Lynda.com
Read the article “3 Branding Lessons From Theme Parks”
http://www.ragan.com/Main/Articles/48594.aspx

5. Oct 2014: Internet Consumer Behavior & Analysis
Course Goal: To identify what motivates consumers to
make (or not make) a purchase based on targeted
marketing.
Strategies:
Read the eBook Big Data Marketing : Engage Your Customers More
Effectively and Drive Value by Lisa Arthur.
Sign up for the weekly e-newsletter from Duct Taping Marketing.
Further study successful Internet marketing campaigns outside of class.

6. November 2014: Web Design & Usability
Course Goal: To successfully use SEO in Internet
marketing campaigns.
Strategies:
Utilize what I learn about SEO and apply it to my full time job as I take
the course.
Watch the Lynda.com video “SEO Fundamentals” with David Booth.
Read the article “Maximising Visitors To Your Website” by John Hill
http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/

7. December 2014: New Media Marketing
Course Goal: To identify which new media marketing
platforms will work for a specific company, based on
their needs.
Strategies:
Read the article “7 Social Media Trends for Marketers: New Research”
http://www.socialmediaexaminer.com/social-media-trends/
Attend IMMS Webinars
Lynda.com course: Mobile Marketing Fundamentals with Michael
Becker

8. Jan 2015 - Advanced Internet Marketing
Strategies
Course Goal: To expand my experience with Internet
marketing and learn how global and search engine
marketing can be refined into successful campaigns.
Strategies:
Read the article “What's next for email?; Email pros discuss how social,
mobile and dynamic content are changing the channel's future” by
Christopher Hosford.
http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/
Take what I learn about Social Media and email marketing and apply
them to my job.
Try a free trial of SproutSocial

9. Feb 2015: Advanced Search Engine Optimization
Course Goal: Become familiar with new trends in SEO
and how they can be applied to increasing a business’s
presence online.
Strategies:
From the IMMS Resource Guide, look further into Marketing Pilgrim.
Read the article “Myths & Misconceptions About Search Engines”
http://moz.com/beginners-guide-to-seo/myths-and-misconceptions-
about-search-engines
Lynda.com video: “Improving SEO Using Accessibility Techniques”
with Morten Rand-Hendriksen

10. March 2015: Strategic Internet Public Relations
Course Goal: Be able to properly and professionally
handle any negative remarks on behalf of the company
that I will work for.
Strategies:
Read the eBook, Repped: 30 Days to a Better Online Reputation by
Andy Beal
Look into taking part in the Google Online Marketing Challenge
Read the article “PR Lessons from Weird Al Yankovic”
http://www.ragan.com/PublicRelations/Articles/48616.aspx
Connect with Full Sail alumni that work in Internet Marketing

11. April 2015 - Web Analytics & Optimization
Course Goal: Utilize web metrics to strengthen a
company’s marketing goals.
Strategies:
Take a course in Google Analytics on Lynda.com
Read Always Be Testing: The Complete Guide to Google Website
Optimizer by Bryan Eisenberg
Utilize Google Analytics help section and follow their blog

12. May 2015 - Internet and the Law
Course Goal: Apply skills learned about Internet law to
make sure a company is following the proper channels.
Strategies
Read the ebook Communication Law in America by Paul Siegel.
Visit sites such as the Federal Trade Commission and other regulatory
agencies to become more familiar with Internet laws.
Read the article “15 tips about Social Media and the Law”
http://www.ragan.com/Main/Articles/47665.aspx

13. June 2015 - Internet Marketing Campaign
Development
Course Goal: To create extremely successful Internet
marketing campaigns by understanding the way
consumers think about products.
Strategies:
With the consumer in mind, test different marketing campaigns at job.
Read article 18 Killer Tips To Improve Your Online Marketing
Campaignhttp://bloggless.com/im/18-killer-tips-to-improve-your-
online-marketing-campaign/
Lynda.com watch “How to Grow Your Email List With Twitter:
Marketing Tips” with Justin Seeley

14. Industry Leader Contact Information
Kelly Leonard, Digital Marketing Strategist at KLO Associates LLC. Email:
kellyleonardtv@gmail.com
Charlotte Abbott, Publishing and Media Strategist. Email: abbcha@gmail.com
Dave Peck, Global Head of Social Media at PayPal. Email:
Dave@nosaminteractive.com
David Wallace, founder & CEO of SearchRank. Phone: 623-551-3742
Lori Taylor, REV Media Marketing LLC, radio host, author, social media
expert. Phone: 513-334-0605
Julie Joyce, owner of Link Fish Media & co-founder of SEO Chicks. Phone:
336-790-8945

15. Plans for joining clubs & organizations
Join the AMA
Already a member of the Social Media Networking Club; will become involved within
club by posting and participating in discussions.
Look into a local Social Media Networking organization in the Baltimore/DC area

16. Innovative Companies & Heroes
Follow blogs & social media accounts of:
Tech Crunch
All Facebook
Econsultancy
Chris Brogan
Brian Solis
Seth Godin

17. Full Sail University Community Involvement
Joined the Social Media Club and followed them on Facebook and twitter.
Join the Entertainment Network Society
Join the Creative Writing Club
Utilize the Career Development department
Spend time on the IMMS page, exploring the FAQ and other useful
information on the page.

18. What I’m looking for in a mentor
Supportive
Knowledgeable about social media and trends
Honest, trustworthy
Sense of humor
Good listener
Has connections
Available for questions, discussions

19. References
Arthur, L. (2014). Big Data Marketing: Engage Your Customers More
Effectively and Drive Value. Retrieved from eBook Collection, EC BUS, EBSCO.
Retrieved from http://search.ebscohost.com
Beal, A. (2014). Repped: 30 Days to a Better Online Reputation. Retrieved
from eBook Collection, EC BUS, EBSCO. Retrieved from
http://search.ebscohost.com
Eisenberg, B. (2008). Always Be Testing: The Complete Guide to Google
Website Optimizer. Sybex. Available from http://www.amazon.com
Greene, R. (2012). Mastery. New York, NY: Penguin Books.
Hosford, C (2013). What’s Next for Email? Email pros discuss how social,
mobile, and dynamic content are changing the channel’s future. Retrieved from
LexisNexis Academic. Retrieved from www.lexisnexis.com.
Moogan, P. (n.d.). The Link Building Book. Available from
http://www.linkbuildingbook.com
Greene, R. (2012). Mastery. New York, NY: Penguin Books.
Siegal, P. (2011). Communication Law in America. Retrieved from eBook
Collection, EC BUS, EBSCO. Retrieved from http://search.ebscohost.com