1. ‘The Mix’By Kiran Reyatt and Amy Dinsey

2. Who are the target audience for your
magazine?
 16-24 year olds
 Interested in new music of a variety of genres
 Influenced by chart music
 Enjoy live music
 Mix of genders

3. How does music fit into their lives?
 They listen to the radio often
 Socialise at gigs
 Watch music channels
 Download podcasts
 Keep updated on the music industry through iTunes,
We7, YouTube etc.
 Use iPods/Mp3 players often
 Buy informative materials such as magazines and
newspapers with features relating to music

4. How will your magazine address their
needs?
 Cover a mix of genre’s which we think would appeal
to the target audience (16-24)
 Cover big news stories about music artists in these
genres
 Instant recognisable colour scheme and logo which
represents both genders
 Regular features such as charts, gig guides and
competitions etc. to keep the magazine interesting
and new
 Reviews of live shows as well as albums are regular
features

5. How will your magazine stand out from
others?
 Most music magazines only have one genre of music
(rock/alternative), whereas ours will cover a variety
attracting a wider audience
 We will have more features on artists that are new
to the industry, that we think are going to be big
 Have an exciting competition every week
 Will be cheaper than other magazines such as
Kerrang and NME.

6. Layout and form of images and text
 Text will be written in a friendly and casual form,
which will help connect to the reader
 The images will be laid out so that they are clear, and
will fit around the text
 The colours of the images will be matched with the
colour scheme of the page

7. Layout and form of images and text
 Text will be written in a friendly and casual form,
which will help connect to the reader
 The images will be laid out so that they are clear, and
will fit around the text
 The colours of the images will be matched with the
colour scheme of the page