1. Google
+/+1
Demystified

Google
+/+1
Demystified
Quick
Reference
Guide
Quick
Reference
Guide
By:
Casey
Case
1

2. Google
+/+1
Demystified

Quick
Reference
Guide
Quick
Start
Guide
Thank
you
for
purchasing
my
new
guide
on
Google+
and
Google
+1!
Make
sure
you
watch
all
the
videos
to
get
the
full
effect
of
the
product.
I
walk
through
many
of
the
processes
of
these
products
live
on
the
videos,
and
they
are
not
too
long,
either.
This
guide
will
serve
as
a
quick
start
or
quick
reference
for
you
if
you
need
to
look
back
at
anything
after
check
out
the
videos!
And
now
on
to
the
legal-­‐ish
stuff
–
2

3. Google
+/+1
Demystified

Quick
Reference
Guide
Disclaimer
I
can’t
promise
that
you
will
make
a
dime
with
this
product.
I
hope
you
do
make
money,
but
if
you
don’t,
I
am
not
personally
responsible.
In
addition,
you
only
have
personal
use
rights
to
this
product
and
no
PLR,
RR,
or
MRR
rights
of
any
kind.
In
other
words,
don’t
share
it.
Just
use
it
for
you.
Also,
there
could
be
some
affiliate
links
in
here,
meaning
I
get
a
commission
if
you
purchase
from
my
link.
It
won’t
cost
you
any
extra,
though.
Also,
I
won’t
recommend
anything
that
is
junk.
3

4. Google
+/+1
Demystified

Quick
Reference
Guide
The
Two
New
Tools
-­‐
Google+
is
the
social
network.
Google
+1
is
the
social
voting
system.
4

5. Google
+/+1
Demystified

Quick
Reference
Guide
Using
Google
+1
• +1 Buttons will show up in the Google search
results, if you are logged in.
• Works similar to Facebook Like button, as it is
an upvote for sites that you like
• Also can be installed on your site just like the
Like button from Facebook
• All you have to do is click the +1 button (it looks
like the symbol above) when logged into your
Google account. It will be next to the search
results in Google or on just about every blog out
there soon!
5

6. Google
+/+1
Demystified

Quick
Reference
Guide
Using
Google+
• Right now you must have an invite (email me if
you want one)
• Works very similar to Facebook
• Has a “Stream” which is basically the same as
your Facebook news feed.
• Add people to “Circles” instead of friends (more
on this later)
• Share links, photos, status updates, locations,
etc., just like Facebook or Twitter.
6

7. Google
+/+1
Demystified

Quick
Reference
Guide
Circles
• Circles give you the option of dividing up those
who you follow into different groups.
• You can share posts only with certain circles if
you want.
• One of the major missing features of Facebook.
• You can create as many circles as you want and
add people to as many circles as you want.
7

8. Google
+/+1
Demystified

Quick
Reference
Guide
Sparks
• Similar to Google alert feed.
• Not everything in sparks has necessarily been
shared on Google+.
• Good way to keep up with topics of importance
to you.
• Can find content to share on days that you might
not have good content for your business on your
G+ profile.
8

9. Google
+/+1
Demystified

Quick
Reference
Guide
Hangouts
• Very similar to Skype.
• Can have multiple people in a video or text chat.
• Would be nice for business use – could put
together a hangout for employees or team
members.
• Will need to download the Google Voice
program on your computer.
9

10. Google
+/+1
Demystified

Quick
Reference
Guide
Mobile
• Can download an app for most smartphones.
• Can do essentially the same things as the web
version.
• Will default to storing all your pictures and
videos on Google+ if you do not change the
settings (they will be private).
• Includes Google Huddle, a group texting
application.
• Huddle is still up and coming, but could be great
if you regularly need to text the same thing to
multiple folks.
10

11. Google
+/+1
Demystified

Quick
Reference
Guide
SEO
Implications
• Google +1’s and Google Plus shares are bound
to become a part of the basic algorithm across
the board.
• Twitter and Facebook shares, along with Digg,
Stumbleupon, and others, already are a part of
the algorithm.
• Even if not, we are going to continue to see more
and more “personalized results.”
• See video for examples of personalized search
results based on +1.
11

12. Google
+/+1
Demystified

Quick
Reference
Guide
SEO
Best
Practices
For
both
Google+
and
+1
• +1, +1, +1!!! – Get as many of these as possible
for your site and posts.
• Grow your following as large as possible so that
your +1’s affect the search results of as many
people as possible.
• Create killer content that grows your following
on Google Plus and adds to your +1’s.
12

13. Google
+/+1
Demystified

Quick
Reference
Guide
Social
Marketing
Implications
• Over 10 million users already
• Google employee bonuses ride on success/failure
• Hard to predict, but will likely rival Facebook in
the future.
• Will be a vital part of anyone wanting web traffic
from social media
• +1’s will also be all over the web
13

14. Google
+/+1
Demystified

Quick
Reference
Guide
Social
Marketing
Best
Practices
• Grow your following. Don’t be afraid to add
people.
• Treat it like Twitter. Follow, follow, follow.
• Use your circles wisely.
• Ask for shares and +1’s on your posts.
• Add a +1 Button to your site. Most social plugins
have it in the newest updates.
• Content is key. They used to say, “Content is
king.” Now, content is king, queen, president,
princess, prince, and prime minister.
14

15. Google
+/+1
Demystified

Quick
Reference
Guide
THANK
YOU!!!!
Need
an
invite?
Questions
or
Suggestions?
–
casey@ironcladim.com
I
will
send
out
as
any
invites
as
I
can!
Make
sure
you
follow
me!
Don’t
Forget
To
Leave
A
Review!
Thank
you!
Make
sure
you
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my
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to
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updates
on
this
product.
If
you
haven’t
yet,
go
here
-­‐
http://ironcladim.com/mailinglist/
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