Another of the topics covered in Amura Evolve 2014 was Remarketing. The presentation covers re-marketing & re-targeting as a way to drive real estate customers who engage with a product / brand, to making an inquiry.

2. buying cycle

3. but never enquired

4. on the 1800 potential
customers

5. What is Remarketing

6. So how do I implement remarketing to reach 1800
potential customers…

8. 4000
2000 2000
1800
200

13. Segmentation of sales pipeline
5000
3750
1250
Sales pipeline
Requirement &
budget match
Requirement &
budget NOT
match
3000
Site visited
Requirement
matched, site
NOT visited
Tailor-made offers in real time
Increase in sales
750

14. Conclusion

15. Thank you