1. 6 Big Google Buys of
2012

2. • Google maintains its role as one of the biggest
curators of knowledge by acquiring smaller
businesses. Here's a look at the six companies
the search giant has snapped up so far in 2012.
• As Google keeps growing
• Google’s size and role as the biggest curator of
knowledge this side of the Library of Congress
requires continual adjustment and innovation to
sustain. One important way the company does this
is by acquiring smaller businesses. Here’s our look
at the six companies the search giant has snapped
up so far in 2012.
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3. Milk
Kevin Rose created Milk, Inc. in
2011 after leaving his previous
venture, the well-known but
troubled social news site Digg. Milk
was a mobile app startup known
primarily for Oink, which allowed
users to rate everything from
food to amusement park rides and
share those ratings with their
friends. Rose and several former
Milk employees now work on Google
Plus.
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4. TxVia
Mere weeks after the Milk
acquisition, Google bolstered its
Wallet product – which recently
saw a major upgrade – by
absorbing TxVia, another mobile
payment startup.
DATE: April 2
PRICE: Undisclosed
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5. Meebo
The well-known instant messaging
and online advertising company
made headlines when it announced
it was to be acquired by Google,
which shut down most of its
products and folded its employees’
expertise into the Google Plus
team.
DATE: June 4
PRICE: $100 million
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6. Quickoffice
The acquisition of Quickoffice, a
mobile productivity suite, was
announced at almost the same time
as the Meebo deal, and got lost in
the shuffle slightly. However, the
integration of Quickoffice’s
technology and technical savvy into
Google Docs could prove important
in the long term.
DATE: June 5
PRICE: Undisclosed
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7. Sparrow
Google buying an app maker known
for its work on iOS and OS X? You
bet! The creators of a well-known
email client for the Apple
ecosystem are now helping to
improve Gmail.
DATE: July 20
PRICE: $25 million, according to
the Verge
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8. Wildfire
Google’s biggest and most recent
deal of 2012 happened this week,
as social media marketing software
company Wildfire was acquired for
a reported $350 million. The
search giant’s likely goal is to
buttress its existing search ad
business by adding a social aspect.
DATE: July 31
PRICE: $350 million, according to
TechCrunch
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