Digital marketing, also called online marketing. It is the process of promotion of brands. Digital marketing helps marketers to connect with potential customers using the digital application. It includes email, social media and other types of digital platforms.

1. Digital Marketing
Through this presentation, you are going to take know about digital world. You
are going to know all the major aspects Digital Marketing. This is presentation by
Karishma, owner of Bemofyi.xyz

2. Key points
• Introduction
• History
• Benefits of Digital Marketing
• Methods and Techniques Of Digital Marketing

3. What is Digital Marketing?
Digital marketing, also called online marketing, is the
promotion of brands to connect with potential customers using
the internet and other forms of digital communication. This
includes not only email, social media, and web-based
advertising, but also text and multimedia messages as
a marketing channel.

4. History
In the 1990s, the term Digital Marketing was first coined,.[11] With the
debut of server/client architecture and the popularity of personal
computers, the Customer Relationship Management applications
became a significant factor in marketing technology. Fierce
competition forced vendors to include more service into their
software, for example, marketing, sales and service applications.
Marketers were also able to own huge online customer data
by eCRM software after the Internet was born. Companies could
update the data of customer needs and obtain the priorities of their
experience. This led to the first clickable banner ad being going live
in 1994, which was the "You Will" campaign by AT&T and over the
first four months of it going live, 44% of all people who saw it clicked
on the ad.

5. Benefits of Digital Marketing
• Increase Customer Loyalty with Frequent Communications
• Engage the Customer at Every Buying Stage
• Target the Right Audience
• Generate a Consistent Lead Pipeline
• Optimize and Obtain Better Conversion Rates
• Accurately Measure All Results
• Gain Brand Credibility
• Gets You More Bang for Your Buck

6. Methods of Digital Marketing
• Search engine optimization (SEO)
• Paid search
• Display advertising
• Social media marketing
• Content marketing
• Email marketing
• Influencer marketing
• Affiliate marketing

7. SEO
SEO stands for “search engine optimization.” In simple terms, it means the
process of improving your site to increase its visibility for relevant searches. The
better visibility your pages have in search results, the more likely you are to
garner attention and attract prospective and existing customers to your
business.

8. Paid Search
Paid search is a form of digital marketing where search engines
such as Google and Bing allow advertisers to show ads on
their search engine results pages (SERPs). Paid search works
on a pay-per-click model, meaning you do exactly that – until
someone clicks on your ad, you don't pay

9. Display Advertising
• Display advertising is a method of attracting the audience of a website,
social media platform or other digital mediums to take a specific action.
These are often made up of text-based, image or video advertisements
that encourage the user to click-through to a landing page and take action
(e.g. make a purchase).
• Most display and online advertising campaigns are charged on a cost per
click (CPC) basis. That is to say, every time the user on a search engine
clicks on your ad, you’ll get charged an amount based on your overall
bidding strategy.
• They can also be used for retargeting campaigns. This is where ads are
served to users who have already visited a specific website. The aim is to
“retarget” them and encourage them to return to the website to take the
same action (or an action at a different stage of the funnel).
• With that in mind, let’s explore what makes a great display ad campaign
and how to put together compelling ad creative to attract your ideal

10. Social Media Marketing
Social media marketing is a powerful way for businesses of all
sizes to reach prospects and customers. Your customers are
already interacting with brands through social media, and if
you're not speaking directly to your audience through social
platforms like Facebook, Twitter, Instagram, and Pinterest, you're
missing out! Great marketing on social media can bring
remarkable success to your business, creating devoted brand
advocates and even driving leads and sales.

11. Content Marketing
Content marketing is the creation and distribution of digital
marketing collateral with the goal of increasing brand awareness,
improving search engine rankings and generating audience
interest. Businesses use content marketing to nurture leads and
enable sales by using site analytics, keyword research and
targeted strategy recommendations.

12. E-mail Marketing
The use of email within your marketing efforts to promote a
business’s products and services, as well as incentivize customer
loyalty. Email marketing is a form of marketing that can make the
customers on your email list aware of new products, discounts,
and other services. It can also be a softer sell to educate your
audience on the value of your brand or keep them engaged
between purchases. It can also be anything in between.
Mailchimp can help you design, build, and optimize your email
marketing to get the best ROI in your marketing program.

13. Influencer Marketing
influencer marketing is a type of social media marketing that
uses endorsements and product mentions from influencers–
individuals who have a dedicated social following and are viewed
as experts within their niche.

14. Affiliate Marketing
• Affiliate marketing is the process by which an affiliate earns a
commission for marketing another person’s or company’s
products. The affiliate simply searches for a product they enjoy,
then promotes that product and earns a piece of the profit from
each sale they make. The sales are tracked via affiliate links
from one website to another.

15. To know More…
If you are still confused and
wanted to know more, you can
reach us through mail at
bemfoyi@admin.com or visit our
site https://bemofyi.xyz