1. Abo El Fetouh Presidential
Campaign
Submitted by: Amr Ashour
Mohamed Saeed
Mohammed Abd El Aziz
Bassem Shaarawy
Samir Nabil

2. Introduction Video File
 Most important messages from
abolfetoh

3. Geographic Segmentation: Elections2011.eg reference
Cairo
Al Matareya 462005 Al Salam 1 220216 Shoubra 94226 Al Azbakeya 35573
Helwan 439031 Al Sharabeya 215961 Boulak 90857 Al Salam 2 34162
Nasr City 1 392969 Al Nozha 190472 Al Darb Al Ahmar 87799 Kasr AL nile 34071
Ain Shams 369397 Roud El Farag 188839 Mansheyet Naser 84512 Al Kahera Al gadeeda 1 33188
Al Sahel 355754 Al maaady 182946 Al tebeen 80247 Al Amireya 27586
AL Basateen 306368 Heliopolis 174395 Al Zaher 79995 Al Mokatam 23299
Al Zaytoun 305874 Al Khalifa 171394 15 mayo 70021 Al Kahera Al gadeeda 3 19471
Hadaaed Al Koba 302389 Al Sayeda Zeinab 162284 Bab Al Shaereya 66811 Al Kahera Al gadeeda 2 15305
Al Marg 279376 Dar EL Salam 141182 Abdeen 59229 Sherouk 10371
Al Zawya Al Hamra 240913 Al Gamaleya 105436 Nasr City 2 38877 Madeenet Badr 4991
Misr El Kadeema 230084 Al Wayly 100226 Al Mousky 35650
Total 6563752

4. Al Geeza
Markaz Mansha2et EL
Embaba 501448 227827 Markaz Oseem 160384 Al Hawamdeya 100004
kanater
Bolak El Dakror 483767 Al Agouza 224716 Markaz El Talbeya 157392 October tany 6 77185
Markaz abo El
Al ahram 297741 Markaz El ayat 210918 148325 October awal 6 34995
Nomrous
Al warak 254832 Markaz Kerdasa 204655 Markaz Atfeeh 148248 AL sheekh Zayed 24127
Al Geeza 249216 Markaz El omraneya 201050 Al Dokky 122034 Al wahat AL bahareya 21983
Markaz El Badrasheen 233899 Markaz El saf 177526
Total 4262272
AL Dakahleya
Markaz Menyet EL
Markaz Meet Ghamr 351709 Markaz Talkha 228414 150093 Markaz Meet Salseel 41637
Nasr
Markaz Tamy EL Markaz Mahala
Markaz Al Mansoura 327155 Al Mansoura 1 208272 104527 34611
Amdeed Demna
Markaz EL Senblaween 319816 Markaz Dekernes 206987 Meet Ghamr 96063 Al Kordy 26659
Markaz Belkas 313155 Markaz AL Manzala 177486 Markaz Al Matareya 86648
Markaz Aga 293548 Al Mansoura 2 166060 Markaz Bany ebeed 78153
Markaz Sherbeen 255569 Markaz Nabaroh 153325 Markaz Al Gamaleya 71256
Total 3691143

5. Al Sharkeya
Markaz Al Zakazeek 418118 Markaz Abo Kabeer 217821 Markaz Awlad Sakr 117734 10th of Ramadan 1 39428
Markaz Mashtoul Al
Markaz Belbees 377711 Markaz Al Heseneya 161346 96994 10th of Ramadan 2 38039
Souk
Markaz Mansha2et abo
Markaz Menia El Amh 375241 Markaz Kafr Sakr 154671 Markaz El Ebrahemeya 87173 36846
Omar
Markaz Fakous 314670 Markaz Hahya 141867 Fakous 62942 Al Kanyat 30342
Markaz Derb Negm 245588 Al Zakazeek Tany 138963 Markaz San Al Hagar 46474 AL Salheya El Gedeeda 3163
Markaz Avo Hamad 217920 Al Zakazeek Awal 119091 Al kreen 41772
Total 3483914
Alexandria
al montazah awal 534602 mena el basal 232177 karmouz 135720 borg al arab 40473
al raml tany 353933 al dakhleya 219466 Al gomrok 114896 al mansheya 33861
meharam beek 318717 bab shark 211234 Al amreya tany 83866
al montazah tany 313782 seedy gaber 208212 Al atareen 57680
al raml awal 245128 al amreya awal 137841 Al laban 53348
Total 3294936

6. Al Beheera
Markaz Kafr El dawar 308902 Damanhour 218671 Markaz Shabrakheet 161981 Markaz Badr 87239
Markaz Wady El
Markaz damanhour 286615 Markaz Abo El Matameer 210791 Markaz Rasheed 147644 25752
natron
Markaz Koum Hamada 277258 Kafr El Dawar 209894 Markaz Housh Essa 146586 Ghrab El nubareya 13764
Markaz Abo Hems 272601 Markaz El dalangat 205158 Markaz Edko 109838
Markaz Etay Baroud 262954 Markaz El mahmoudeya 162788 Markaz El Rahmaneya 90190
3198626
Al Gharbeya
Markaz Al Mahala Al
402962 Markaz Kafr El Zayat 281672 Markaz Ketour 200993 Markaz Basyoun 173828
Koubra
Markaz Tanta 364501 Markaz AL santa 255508 Al mahala 2 189763 Al Mahala 1 169981
Markaz Zefta 305755 Markaz Samanoud 223555 Tanta Awal 181225 Tanta Tany 168808
Total 2918551

7. Al Menya
Markaz Samalout 358222 Markaz Bany Mazar 298562 Markaz Deer Mawas 188196 Markaz Al 3adwa 122524
Markaz Malwy 341990 Markaz Abo Kerkas 296346 Al menya 180673 Malwy 102786
Al Menya El
Markaz AL menya 321132 Markaz Maghagha 273587 Markaz Matay 157458 2345
gedeeda
Total 2643821
Al Kaloubeya
Shoubra El Kheema 2 342925 Markaz Banha 255979 Banha 131975 Al Khanka 51741
Markaz El Kanater EL
Shoubra El Kheema 1 335147 227843 Markaz Kafr Shoukr 105113 Kaha 25178
Khayreya
Markaz Toukh 308219 Markaz Kalyoub 185649 Kalyoub 87959 Al Abour 13766
Markaz Shebeen EL
267308 Markaz El Khanka 180503 Al Khesous 64113
Kanater
Total 2583418

8. Suhag
Markaz AL beleena 244935 Markaz AL manshah 185518 Markaz Tahta 143605 Markaz Al 3osyrat 86208
Markaz Suhag 239788 Markaz Akhmeem 179506 Markaz Juhina 118547 Gerga 78290
Markaz Tama 197374 Markaz Dar Al Salam 175659 Markaz Sakalta 95124 Markaz Tahta 74861
Markaz Al Maragha 189371 Markaz Gerga 159347 Suhag 1 90364 Suhag 2 64601
Total 2323098
Al Menoufeya
Markaz Ashmoun 405505 Markaz Menouf 226144 Markaz Al shohada 174627 Markaz El Sadat 85611
Markaz Quesna 252544 Markaz Tala 211940 Markaz Berket El sab3 165244 Menouf 66746
Markaz Shebeen EL
Koum 249756 Markaz Al bagour 201441 Shebeen El koum 137925 Sers EL Lyan 38061
Total 2215544
Asuit
Markaz Dairut 264835 Markaz Abnoub 172416 Markaz Abo Teeg 112200 Markaz AL ghanayem 65011
Markaz Manfalout 234302 Asuit 1 161612 Asuit 2 103777 Abo Teeg 47793
Asuit 234260 Markaz Al Fath 138239 Markaz Sadfa 93560
Markaz Al Kuseya 227805 Markaz AL badara 130867 Markaz Sahel Sleem 85202
Total 2071879

9. Kafr El sheekh
Markaz Kafr EL Sheekh 251727 Marakz Kleen 147271 Markaz Al riad 104674 Bella 51080
Markaz Desouk 234921 Markaz Metoubas 136654 Markaz Fwah 104323 Kafr El sheekh 2 44126
Markaz Seedy Salem 231386 Markaz Bella 127704 Desouk 81716
Markaz AL hamoul 155654 Markaz AL borolos 123282 Kafr El sheekh 1 69316
Total
1863834
Qena
Markaz Nag3 Hamady 295376 Markaz Qena 202598 Markaz Nafada 99066 Markaz Al wakf 44708
Markaz Kous 228440 Markaz Deshna 185452 Markaz Farshout 95960
Markaz abo Tesht 221964 Qena 135868 Markaz Keft 75759
Total
1585191

10. Al Fayoum
Markaz Youssef El
Markaz Atsa 300000 al fayoum 232939 Markaz Ebshway 183612 sedeek 153296
Markaz Snouras 263653 Markaz Al fayoum 228922 Markaz Tamya 183134
Total
1545556
Bany Sweef
Mawkaz El wasty 214838 Markaz Bany Sweef 185119 Markaz Ahnasia 167000 Markaz Samasta 117478
Bany Sweef Al
Markaz baba 203165 Markaz Naser 170017 Bany Sweef 157341 gedeeda 3627
Markaz Ek feshn 196641
Total
1415226
Aswan
Edfo 258013 Aswan 1 112006 draw 73726 aswan 42481
Markaz Abo
Com ombo 201689 Aswan 2 99333 Nasr El Noba 63400 Sembel 1919
Total
852567

11. Damietta
Markaz Domyat 220798 Markaz Al Zarka 94935 Domyat 1 65458 Domyat El gedeeda 19319
Markaz Kafr EL
Markaz Farkous 160191 Domyat 2 77130 bateekh 58451 Ras Badr 8245
Markaz Kafr Sa3d 144708
Total
849235
Isameileya
Ismaeleya tany 148137 markaz el ismaeleya 79676 markaz fayed 67432 Ismaeleya awal 40496
markaz el tal al markaz el kantara
kabeer 111732 esmaeleya talet 74221 gharb 66045 al kantara shark 26130
Abo sweer 82482
Total
696351
Luxur
Markaz esna 222522 Markaz Armant 91609 markaz luxor 84543 markaz tiba 38489
luxor 138118 markaz el karna 90973
Total
666254

12. Port Said
13555
Al Zehour 8 Al dawahy 59765 Por Fouad 52952 Al Ganoub 18507
Al manakh 77739 Al 3arab 53665 Al Shark 35349 por Fouad 2 3599
Total 437134
Al Swees
16594
Al Arbeaeen 5 Al swees 54180 AL Ganayen 53751 Etaka 7399
Faisal 97642
Total 378917
Al Bahr Al Ahmar
al ghardaka sany 79633 Safaga 34459 ras ghareb 25847 Marsa 3alam 5758
al ghardaka awal 35854 al kuseer 31249 Shalateen 7397 Halayeb 818
Total 221015
Shamal Seena
Al Areesh 2 36882 Al Areesh 1 25011 Al Areesh 3 17837 Al kusaima 4865
Rafah 28003 Beer Al Abd 21890 Al Areesh 4 12503 Nakhl 2599
Al Sheikh Zwaid 27565 Romana 21129 Al Hasna 5062
Total 203346

13. Marsa Matrouh
10216 1252
Marsa Matrouh 2 Al dab3a 19535 Sewah 2 Al negeela 7073
Al Hamam 31034 Seedy Barany 16023 Al salloum 7429 Al 3alameen 3829
Total
199607
Al Wady Al Gadeed
Markaz El wahat El
dakhla 54879 Markaz El farafra 15957 Markaz Balat 8554 Markaz Paris 7437
Alwahat El Kharga 53710
Total
140537
Ganoub Sina
Al Tour 23552 Abo Radees 8495 Dahab 4981 Sant Katreen 2769
Ras Sedr 9276 Sharm El Sheekh 7138 Nweeba3 4285 Taba 90
Total
60586

14. Geographic Segmentation
Serial City Eligible Voters City %
1 Cairo 6563350 13.02654
2 Al Geeza 4262265 8.459484
3 Al Dakahleya 3691723 7.327107
4 Al Sharkeya 3483976 6.914783
5 Alexandria 3303957 6.557493
6 Al Beheera 3198631 6.348448
7 Al Gharbeya 2918647 5.792753
8 Al Menya 2644830 5.249297
9 Al Kaloubeya 2583488 5.12755
10 Suhag 2323294 4.611132
11 Al Menoufeya 2215586 4.39736
12 asuit 2072033 4.112445
13 Kafr El sheekh 1863833 3.699222
14 Qena 1592396 3.160491

15. Serial City Elegible Voters City %
15 al fayoum 1545557 3.067527
16 Bany Sweef 1415226 2.808854
17 aswan 852619 1.692226
18 Damietta 849247 1.685534
19 Isameileya 696363 1.382099
20 Luxur 666268 1.322368
21 Port Said 437136 0.867601
22 Al Swees 378922 0.752061
23 al bahr al ahmar 221003 0.438633
24 Shamal Seena 203328 0.403553
25 Marsa Matrouh 199666 0.396285
26 Al Wady Al Gadeed 140527 0.278909
27 Ganoub Sina 60586 0.120247
Totals 50384457 100

16. Ads according Geographic
Segmentation
 Cairo 13.1 %
 Al Geeza 8.4%
 Al Dakahleya 7.3%
 Al sharkeya 6.9%
 Alexandria 6.5%
 Al Beheera 6.3%
 Al Gharbeya 5.7%
 These 7 cities have for about 55% of the whole
population of Egypt, thus these 7 cities will
concentrate our ads for more than the half of the
whole campaign.

17. Segmentation By Age
Age Age %
Serial City
18-24 25-40 41-60 61+ 18-24 25-40 41-60 61+
1 Cairo 1054863 2509959 2092711 905817 16.07202 38.2420 31.8848 13.8011
2 Al Geeza 819476 1776873 1213899 452017 19.2263 41.6884 28.4801 10.6050
3 Al Dakahleya 701274 1416975 1113382 460092 18.99585 38.3824 30.1588 12.4628
4 Al Sharkeya 731293 1387008 993415 372260 20.99018 39.8110 28.5138 10.6849
5 Alexandria 554214 1206898 1066346 476499 16.77425 36.5288 32.2748 14.4220
6 Al Beheera 651412 1276127 906798 364294 20.36534 39.8960 28.3495 11.3890
7 Al Gharbeya 552693 1114640 887448 363866 18.93662 38.1903 30.4061 12.4669
8 Al Menya 578029 1032596 695497 338708 21.85505 39.0420 26.2964 12.8064
9 Al Kaloubeya 504047 1074112 730183 275146 19.51033 41.5760 28.2634 10.6501
10 Suhag 529994 891554 623103 278643 22.81218 38.3745 26.8198 11.9934
11 Al Menoufeya 440985 876227 631352 267022 19.90376 39.5483 28.4959 12.0519
12 asuit 476585 795046 547908 252494 23.00084 38.3703 26.4430 12.1858
13 Kafr El sheekh 376521 739175 541550 206587 20.20143 39.6588 29.0557 11.0839
14 Qena 365071 605353 416662 205310 22.92589 38.0152 26.1657 12.8931

18. Age Age %
Serial City 18-24 25-40 41-60 61+ 18-24 25-40 41-60 61+
15 al fayoum 335668 637334 399814 172741 21.71825 41.23653 25.8686 11.17662
16 Bany Sweef 313548 565094 372326 164258 22.15533 39.92959 26.30859 11.60649
17 aswan 172292 334392 237536 108399 20.20738 39.21939 27.85957 12.71365
18 Damietta 159614 325474 261786 102373 18.79477 38.32501 30.82566 12.05456
19 Isameileya 136123 280857 204105 75278 19.54771 40.33198 29.31014 10.81017
20 Luxur 145312 259972 181859 79125 21.80984 39.01913 27.29517 11.87585
21 Port Said 72551 157789 140773 66023 16.59689 36.09609 32.20348 15.10354
22 Al Swees 71479 148021 115986 43436 18.86378 39.06371 30.60947 11.46305
23 al bahr al ahmar 37717 110928 57058 15300 17.06628 50.19298 25.81775 6.922983
24 Shamal Seena 42831 84324 54823 21350 21.06498 41.47191 26.96284 10.50028
25 Marsa Matrouh 42354 85205 51508 20599 21.21242 42.67377 25.79708 10.31673
26 Al Wady Al Gadeed 26293 57660 40501 16073 18.71028 41.03126 28.8208 11.43766
27 Ganoub Sina 11081 28941 16631 3933 18.2897 47.76846 27.45024 6.491599
Totals 9903320 19778534 14594960 6107643 19.66 39.26 28.97 12.12

19. Gender: Elections2011.eg reference
Serial City Elegible Voters Males Females Male %
1 Cairo 6563350 3409683 3153667 51.95035
2 Al Geeza 4262265 2293223 1969042 53.80292
3 Al Dakahleya 3691723 1915892 1775831 51.89696
4 Al Sharkeya 3483976 1813401 1670575 52.04976
5 Alexandria 3303957 1727270 1576687 52.27883
6 Al Beheera 3198631 1686815 1511816 52.73553
7 Al Gharbeya 2918647 1479345 1439302 50.68599
8 Al Menya 2644830 1430715 1214115 54.09478
9 Al Kaloubeya 2583488 1326702 1256786 51.35313
10 Suhag 2323294 1289081 1034213 55.48506
11 Al Menoufeya 2215586 1136183 1079403 51.28138
12 asuit 2072033 1154737 917296 55.72966
13 Kafr El sheekh 1863833 962022 901811 51.61525
14 Qena 1592396 832477 759919 52.27826

20. Serial City Elegible Voters Males Females Male %
15 al fayoum 1545557 856505 689052 55.41724
16 Bany Sweef 1415226 778323 636903 54.99638
17 aswan 852619 439132 413487 51.5039
18 Damietta 849247 443059 406188 52.17081
19 Isameileya 696363 358404 337959 51.46798
20 Luxur 666268 347842 318426 52.20752
21 Port Said 437136 219482 217654 50.20909
22 Al Swees 378922 192813 186109 50.88461
23 al bahr al ahmar 221003 139610 81393 63.17109
24 Shamal Seena 203328 109582 93746 53.8942
25 Marsa Matrouh 199666 118862 80804 59.53042
26 Al Wady Al Gadeed 140527 74293 66234 52.86742
27 Ganoub Sina 60586 37083 23503 61.20721
Totals 50384457 26572536 23811921 52.74

21.  Males
 sport channels, modern kora, moder sport,
melody sports
 Talk shows on tv from 6:00 to 8:00 pm on radio,
and from 9:00 pm to 12:am on tv
 Females concentrate ads on radio and tv from
1:00 pm to 3:00 pm
 Fatafeet tv channel for cooking
 Talk Shows on tv and radio
 Facebook ad
 Street Ads

22. 70
60
50
40
30
20
10
0
Islamic Libral
Egypt Background
63.7% Want the next President with Islamic background

23. 70
60
50
40
30
Series1
20
10
0
Egyptians Ready for democracy Egyptians not ready for democracy
Democracy
42.8% of Our Sample plan think that Egyptian are ready for
democracy

24. 40
35
30
25
20
Series1
15
10
5
0
Leader Charismatic Honest Fair Economical Other
Word Describes next president
34.1% Of our sample plan like the next president
to be leader, and 23.1% Wants him to be fair

25. 45
40
35
30
25
20
Series1
15
10
5
0
1st choice 2nd choice 3rd choice 4th choice 5th choice 6th choice didn’t rank
Mohamed selim El 3awa
El 3awa 1st choice 9%

26. 80
70
60
50
40
Series1
30
20
10
0
Read the presedential election program Didn’t Read the presedential election program
Election Program
Over 70% of People didn’t read the election program for
any president.

27. 90
80
70
60
50
40
Series1
30
20
10
0
Internal reform Good foreign Policy Don't care
Importency
Over 75% of people Wants internal reform the
1st thing to be happened in Egypt

28. 60
50
40
30
Series1
20
10
0
Prefere next president under 55 Prefere next president 55-65 Prefere next president above 65
51.7% of people wants the next president from age
55 - 65

29. 30
25
20
15
Series1
10
5
0
1st choice 2nd choice 3rd choice 4th choice 5th choice 6th choice didn’t rank
Abo El fetouh
Abo El Fetouh 1st choice about 23% and 2nd choice about 23%.
26.6% didn’t rank Abo El Fetouh.

30. 35
30
25
20
15
Series1
10
5
0
1st choice 2nd choice 3rd choice 4th choice 5th choice 6th choice didn’t rank
Amr Mousa
 Amr Mousa 1st choice 18%, And 2nd choice 12 %.
 29.8% didn’t rank Amr Mousa.

31. 70
60
50
40
30 Series1
20
10
0
1st choice 2nd choice 3rd choice 4th choice 5th choice 6th choice didn’t rank
Ahmed Shafeek
Shafeek 1st choice 1.1% and 2nd choice 4.3%
58.3% didn’t rank Shafeek

32. 40
35
30
25
20
Series1
15
10
5
0
1st choice 2nd choice 3rd choice 4th choice 5th choice 6th choice didn’t rank
Abo Ismaeil
Abo Ismaeil 1st choice 24% and 2nd choice is 16%
37.4% Didn’t rank him

33. 60
50
40
30
Series1
20
10
0
1st choice 2nd choice 3rd choice 4th choice 5th choice 6th choice didn’t rank
Nabeel El Araby
Over 55% Didn’t rank Nabeel El Araby

34. Abo El Fetouh
not accepted 2
old 1 not accepted, Old, no comment 7 7.692307692
no comment 4
don't know 25 25 27.47252747
Ekhwan 7 7 7.692307692
fair 12
charismatic 4 Fair Charismatic, accepted 24 26.37362637
accepeted 8
good 3
honest 3
Good, Honest, respectable, Love egypt 19 20.87912088
respectable 8
love egypt 5
ambitious 1
democratic 1
experienced 1
leader 1
nice 1 Good characteristics 9 9.89010989
organized 1
stable 1
strong 1
political 1
91 100

35. Amr Mousa
no comment 16
No Comment, Old Regime, Not
Old Regime 16 51.64835
accepted
Not Accepted 15
Deplomatic 18
Rational 6
experienced 6
Deplomatic, Experienced, Political,
48.35165
Leader, Accepeted
political 4
leader 3
Accepted 6
Total 90

36. Abolfetoh Campaign: The perfect digital
communication mix
Twitter,
Blackberry/mob
ile compatible
Messages site
New media
& Widgets
Online Search
& Display Ads Catalogues
E-Marketing
Tools Email Marketing
“Program”
Top 10 on SEC
Social Media
Linkedin, Facebook, Ning,
E-Marketing
You Tube, Slideshare Tools

39. Online Display Ads
Planning where to put your Banners
Segmentation based on Age, Sex and
Geography is the key of a great online
media/display plan
Intelligent Ad Serving campaigns- Be there
where the world is
Customized message for every segment on
Facebook ads, for example when the ad
targeting females, the message will contain
“her, she”
Best practice for online Ad serving- Keep
tracking. Measuring and optimizing

40. Customer Engagement
 SMS/Text/Mobile
Powerful way to reach the Younger Voters
In our Campaign will use a text message to
announce Vice-Presidential Candidate
Campaign Specific application on iPhone, android
systems.