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Amplitude Series C Deck (Abridged) August 2017

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Amplitude
Amplitude

This document summarizes Amplitude's Series C funding round from April 2017. It introduces the executive team which includes the CEO and Founder Spenser Skates who graduated from MIT and DRW. It then discusses how product drives business outcomes and how understanding complex user behavior is important for product teams to improve conversions and growth. It also notes that the $17B analytics industry lacks tools to solve tying user behavior to business outcomes in a fast, scalable way.

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Series C April 2017
Amplitude CustomersAbout us Monthly growth in ARRExecutive team Spenser Skates CEO & Founder | MIT, DRW Curtis Liu CTO & Founder | MIT, Google Matt Althauser CRO | Optimizely Justin Bauer VP of Product | Stanford, McKinsey James Donelan CDO | Mulesoft, Lithium Caitlin Haberberger CFO | Flite, Hearsay Systems
it’s the product 1995 2005 2015
product drives business outcomes 1995 2005 2015 Transactions Page Views Behaviors Eg: Shows that are binge-watched get much higher CPC ad rates! The best teams learn fast and improve their product behavior to grow their business. New tools needed to master exponentially more complex user interactions in product. 55% Conversion from Step 1 > 2 Spent $199
understanding complex behavior How are the navigation flows affecting trial conversion? Does using the product increase usage of periphery products? Have the users who signed up yesterday been retained? Which type of customers increase their usage over time? Are consumers of sister companies also buying our products? Every team needs to run these queries in real time to answer the questions they most need to succeed Which shows are being binge watched by customers? Sign UpCreate Account Watched content Feature D Feature C Becoming Power User View Page Feature A Purchase Feature B Sign Up Cart Watched content Watched content Watched content Watched content
$17B analytics industry Product Engineering InfraMarketingBusiness Intelligence Legacy tools and newer startups simply don’t have the technology required to solve the massive problem of tying user behavior to business outcomes. They are slow, they can’t do distributed realtime joins or are not user friendly
enterprise product teams drive business outcomes Custom Queries Behavioral Layer Rapid Collaboration Massive Scalability Product Playbook May 2, 2017 Events last Month: 17.6 Billion

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Amplitude Series C Deck (Abridged) August 2017

  • 2. Amplitude CustomersAbout us Monthly growth in ARRExecutive team Spenser Skates CEO & Founder | MIT, DRW Curtis Liu CTO & Founder | MIT, Google Matt Althauser CRO | Optimizely Justin Bauer VP of Product | Stanford, McKinsey James Donelan CDO | Mulesoft, Lithium Caitlin Haberberger CFO | Flite, Hearsay Systems
  • 3.
  • 5. product drives business outcomes 1995 2005 2015 Transactions Page Views Behaviors Eg: Shows that are binge-watched get much higher CPC ad rates! The best teams learn fast and improve their product behavior to grow their business. New tools needed to master exponentially more complex user interactions in product. 55% Conversion from Step 1 > 2 Spent $199
  • 6. understanding complex behavior How are the navigation flows affecting trial conversion? Does using the product increase usage of periphery products? Have the users who signed up yesterday been retained? Which type of customers increase their usage over time? Are consumers of sister companies also buying our products? Every team needs to run these queries in real time to answer the questions they most need to succeed Which shows are being binge watched by customers? Sign UpCreate Account Watched content Feature D Feature C Becoming Power User View Page Feature A Purchase Feature B Sign Up Cart Watched content Watched content Watched content Watched content
  • 7. $17B analytics industry Product Engineering InfraMarketingBusiness Intelligence Legacy tools and newer startups simply don’t have the technology required to solve the massive problem of tying user behavior to business outcomes. They are slow, they can’t do distributed realtime joins or are not user friendly
  • 8. enterprise product teams drive business outcomes Custom Queries Behavioral Layer Rapid Collaboration Massive Scalability Product Playbook May 2, 2017 Events last Month: 17.6 Billion