Find out how insurance agents are present online, how they engage their followers and what are the advantages that they have.

1. How
Insurance Agents
Engage on
social media
Some real life examples

2. At Amplispot my mission is to help brands scale up
organic reach on social networks by empowering various
company stakeholders including scattered workforce and
desk less workers to share content on company’s behalf.
Since my first love has been the Insurance Space, at
Amplispot I have created something beautiful for
Insurance agents.
About me: For the last 14 years I have worked in
Insurance Sector and have implemented systems for the
North American market. I have spent 18 years creating
technology products.
You can find me at:
Or you can drop me a message at nixon@amplispot.com
and do visit our website at www.amplispot.com
Hello!
Nice to meet you
I am Nixon from Amplispot

3. “What attracts the Connected Generation is overall
experience they receive working with your agent.”
“ Connected generation prefers to have a relationship
build online and then they take it offline if needed”

4. Larry is quite active on
LinkedIn and has a
good following of
4700+ professionals.
They can refer him clients as
and when the need arises.
More importantly he is engaging
4700+ people to think about him
when it comes to insurance.
To think about it 4700+
professionals is a size of a small
town 
Basic LinkedIn profile is a must
for agents

5. Glenn is not that active
on LinkedIn and still
has a following of
1200+ professionals.
When someone he met looks
him up, this profile acts as a
good trust building factor
Basic LinkedIn profile is a must
for agents

6. It has generated 47 Likes and 4 comments
i.e some friends of these 47+4 people may
also have seen this content by Bianca
To think of it , it is equivalent to a
networking event where in some people
take a notice of you (Bianca) and may do
business with you in future
The comments are engaging for people to
validate what Bianca is saying and drive
home the point made by her
Bianca here has shared a
status message which talks
about why you should have a
separate life insurance. A
practical case

7. These content was shared by Jennifer
during Harvey Hurricane
People do stop and give attention to
such current happening or news
based content
Real time content posts

8. Ren shares how he has helped
people, building trust with the rest of
followers
Gets positive testimonials in the
comment
Liked 28 times increasing his recall
value when it comes to insurance
Real stories shared

9. Agents can get their customers
to share their thoughts on why
they took insurance and reshare
it
It serves 2 purpose
➜ Active testimonial
➜ Subtle marketing
Excellent engagement with 208
likes and 48 comments
Getting the customer to
share his thoughts and
reshared by the agent

10. Nice way to announce he is an
agent in his network
Showcasing insurance urgency and
how things may go wrong if
delayed
Positive positioning by saying it is
his job to protect families
Subtle positive marketing
by Larry on why he is an
insurance agent

11. How we at Amplispot help Insurance Agents ?
Basic Expectations
• Agents are active on social networks
• They share a mix of highly engaging content which includes Insurance related
content, their interests etc on social network
Agent Power
• Every agent brings in atleast 800+ organic connections across Facebook,
Linkedin and Twitter
• Humanizes the marketing effort, almost parallel to word of mouth marketing
• Top 1000 Agents can bring more than 1 Million Organic reach
How we work and activate agents on social networks
• We take care of everything
• We curate the content
• We line up and schedule the posts on their social profiles
• Share brand’s content
• No adoption issues
• Analytics available for the Brand team to study
• Focus on increasing their reach and followers to a min 3000+ in 12 months

12. You have empowered
the agent channel
How your Insurance Firm benefits
Agents are active on
digital mediums
Massive channel to
share your content
Directly impact the
topline
Humanize the marketing
through agents

13. • Increase awareness by
expanding reach through
agents authentic voice
• Use social media to get across the
right opinion of insurance agent's
expertise.
• They can share content regularly
through their social channels to
create a positive opinion and
project their expertise.
Increase Awareness
Thought leadership
• Spread content already created
• Drive higher traffic to websites
• Track the impact using our
analytics
Content Amplification
• For many insurance agents
their core business is right there
on their doorstep
• They can use social media
locally to interact and engage
with local folks
Enhance presence locally
• Establish and extend
relationship with customers
and prospects on social
media
• Share thought leadership
content through agents
Social Selling
• Use content to (Re) Engage your
customers
• Influence customer and
prospects to purchase using
positive company content
(Re) engage your customer
• Agent are trusted source for
insights and feedback
• Friends, family and
acquaintance will be happy to
engage and refer
• Leaderboard to showcase
the best agents in social
media
• Agents excited to participate
for recognition
Trusted source
Internal recognition
How your Insurance agents benefits

14. Thank You!
Any questions?
You can find me at LinkedIn
Or you can drop me a message at
nixon@amplispot.com and do visit our website at
www.amplispot.com

15. CREDITS
Special thanks to all the people who made and released
these awesome resources for free
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