Presentation gives idea about digital signage industry in India. EasyReach Product, digital signage case studies

1. EasyReach – Social and Context based
Communication
Context Specific Advertisement
http://mydigitalstation.com

2. About Company

3. Agenda
• About Company
• Introduction to Digital Signage industry
• EasyReach product
• Deployment
• Case Studies

4. Introduction to Company
• EasyReach Solutions Pvt. Ltd.
• 17 people
• Offices in Mumbai and Pune
• Core business : Last Mile Interactive Marketing Solution
using Digital Signage
• Deployment across 1000+ retail stores

5. Introduction to Digital Signage industry

6. Digital signage worldwide
• “Digital Signage Market worth $14.87 Billion by 2020” – Markets and
markets
• “22 Million Digital Signs by 2015” - Intel’s Digital Signage Forecast
• “Arguably, no other marketing media can match the value
proposition that digital signage delivers: the ability to reach a
mass audience with such a high level of flexibility in creative,
placement, cost and (with the addition of audience metrics) proven
performance,” - Intel’s Digital Signage Forecast
• Retail, corporate, transportation, healthcare and hospitality are
growth sectors - Intel’s Digital Signage Forecast

7. Impact on Consumer
• According to a recent Arbitron study, one in three consumers
stated they made an unplanned purchase after seeing a product
advertised on a dynamic digital sign.
• Other research, including information presented at the Digital Signage
Business Conference, shows that dynamic digital signs receive up to 10
times more eye contact than traditional static signage.
• According to the Washington Post, 68% of Americans see a dynamic
digital sign each and every day.
• The New York Times reports that we spend an average of 8 hours a day
in front of one type of electronic screen or another each day

8. Technology Adaption Life Cycle
We are here

9. Digital signage India
• “Indian digital signage market to grow 25% per annum
over next 5 years”
• $524 million by 2019
• “Top three sectors will continue to be retail, corporate
and transportation, but other sectors such as
healthcare and hospitality are seeing significant growth
as well”
• “no other marketing media can match the value
proposition that digital signage delivers”
Source: Intel’s Digital Signage Forecast

10. EasyReach Product

11. EasyReach Product Suite
DigiRadio to broadcast
audio.
Can be connected to
speakers to play
jingles/music/audio content
Can be connected to a
TV to show latest
Trailers / Ads / Video
Content
A medium to attract and
communicate with user
User to connect to Wi-Fi on
his mobile phone
Download digital content,
books etc.
Digital DigiRadio DigiVideo

12. EasyBox
• Small concise Hardware
• Plug and Play, cost effective
• Detail business analytics
– How many times advertisement played?
– What time did the advertisement played?
– Which is my top performer location?
– How many and who all engaged with my brand?
• Social media engagement – FaceBook, Twitter feeds
• Interact with consumer via EasyWiFi
– Download the video on consumer device
– Fill in the feedback form
• Ability to monitor all the locations remotely
• Simple to use – 4 steps configuration of signage

13. Temperature Motion / Gyroscope Light Humidity
Cloud Control PanelMobile App
Cloud
Easy TV
Retailer App
Content Download
Retailer Inputs
Sensor Inputs
Information about environment
Relevant Content
Manage Cloud
EasyReach Context Aware Digital Signage
Enterprise
API
EasyBox powers context aware digital signage / EasyTV

14. Web based control panel – Device Controlled Remotely

15. Mobile Application

16. Product Deployment
EasyReach Business Impact

17. Product Deployments
• 1000+ deployments EasyTV across – Mumbai, Pune,
Delhi, Ahmadabad, Jaipur, Bangaluru, Kolkata
• 12 deployments of EasyRadio in Theater chain across
Mumbai and Pune
• 40+ deployments of EasyWifi across coffee shops and
Mobile Shopee
• 20+ deployments of EasyTV in Super Markets

19. Case Studies
EasyReach Business Impact

20. Cost savings in large retail chain
• A large customer dealing in Tobacco business
• Problem
– Has put up TVs inside small retail shops across India
– Pays retailers for keeping the TV ON and playing its advertisement
– However, retailer does not switch ON the TV
• Solution
– EasyReach connected its device to TV and started monitoring the locations
– Only 10% locations were found to keep their TVs ON and brought to light a major
revenue leak, worth approximately INR 2,16,00,000
– Deployed solutions across 1000+ retailers across Mumbai, Pune, Kolkata,
Bangalore etc.
– Delivered on a turn key contract

21. Content dissemination in a paint company shops
• A large paint company in India
• Problem
– Wanted to educate its distribution network about the latest products and
help them sell
– Traditional Digital Signage were not helpful in delivering content on
distributors mobile device
• Solution
– EasyReach Deployed EasyTV and EasyWiFi in the retail premise
– Visiting distributors would see the advertisement and download the same
on their device by connecting to EasyWiFi
– While downloading it would also collect vital information about the
consumer
– Direct impact on increasing productivity of sales channel

22. Creating a new revenue stream in Cinema chain
• Customer is a large theater chain in India
• Problem
– Plays music in each of the theaters
– However, did not have ability to manage the music play at each of the
theaters remotely
– Was not able to leverage music station for revenue generation by inserting
advertisements
• Solution
– EasyReach centralized control panel provided the ability to manage music
at each theatre e.g. upload songs, create catalog, time catalog, loop play,
etc.
– Also, provided the ability to insert advertisements during music play, thus
generating a new source of revenue

23. Attracting prospects in a trade show
• A Pune based manufacturing company
• Problem
– Wanted to attract prospects during its trade show
• Solution
– Connected EasyTV to a large TV in its booth
– Engaged visitors by showing product features on large TV
– Enabled prospects to download product feature documents
and videos on mobile device
– 80% of the visitors downloaded content on their mobile

24. Amol Vedak – Co-Founder
amol.vedak@easyreach.co.in
+91-9689921578
EasyReach Solutions Pvt. Ltd.
http://mydigitalstation.com