1. Chapter – 1
1

2. INTRODUCTION
STATEMENT OF THE PROBLEM
The biggest management challenge in the new millennium of liberalization and
globalization for a business is to serve and maintain good relationship with the king – the
customer. In the past producers took their customers for granted, because at that time the
customers were not demanding nor had alternative source of supply or suppliers. But today
there is a radical transformation. The changing business environment is characterized by
economic liberalization, increasing competition, high consumer choice, demanding
customer, more emphasis on quality and value of purchase etc. the statement of the problem
of this project report are as follows – “A Comparative Study and Consumer Preference
Towards Idea and Vodafone - A Case Study of Moradabad City”
2

3. INTRODUCTION OF THE TOPIC
The main aim of this project report is to study the Comparative Analysis Consumer
Preference towards Idea and Vodafone - A Case Study of Moradabad City. The telecoms
trends in India will have a great impact on everything from the humble PC, internet,
broadband (both wireless and fixed), cable, handset features, talking SMS, IPTV, soft
switches and managed services to the local manufacturing and supply chain. Consequently,
wireless now accounts for 54.6% of the total telephone subscriber base, as compared to only
40% in 2003. Wireless subscriber growth is expected to bypass 2.5 million new subscribers
per month by 2007. The wireless technologies currently in use are Global System for
Mobile Communications (GSM) and Code Division Multiple Access (CDMA). There are
primarily 9 GSM and 5 CDMA operators providing mobile services in 19 telecom circles
and 4 metro cities, covering 2000 towns across the country. Some of the positive impacts of
this trends are as follows. According to a study, 18 percent of mobile users are willing to
change their handsets every year to newer models with more features, which is good news
for the handset vendors. The other impact is that while the operators have only limited
options to generate additional revenues through value-added services from wire-line
services, the mobile operators have numerous options to generate non-voice revenues from
their customers.
IDEA Cellular is a leading GSM mobile service operator with pan India licenses.
With a customer base of over 40 million in 15 service areas, operations are soon expected to
start in Orissa and Tamil Nadu-the first steps in providing pan India services covering over
90% of India's telephony potential. A frontrunner in introducing revolutionary tariff plans,
IDEA Cellular has the distinction of offering the most customer friendly and competitive
Pre Paid offerings, for the first time in India in an increasingly segmented market.
Customer Service and Innovation are the drivers of this Cellular Brand. A brand
known for many firsts, Idea was the first to launch GPRS and EDGE in the country. Idea
has received international recognition for its path-breaking innovations when it won the
GSM Association Award for "Best Billing and Customer Care Solution" for 2 consecutive
years.
Vodafone is the world's largest mobile telecommunications company measured by
revenues and the world's second-largest measured by subscribers (behind China Mobile),
with around 341 million proportionate subscribers as of November 2010. It operates
networks in over 30 countries and has partner networks in over 40 additional countries. It
3

4. owns 45% of Verizon Wireless, the largest mobile telecommunications company in the
United States measured by subscribers. The name Vodafone comes from voice data fone,
chosen by the company to "reflect the provision of voice and data services over mobile
phones".
4

5. SCOPE & IMPORTANCE
• Mobile contexts of use vary a lot, and may even be continuously changing during use.
The context is much more than location, but its other elements are still difficult to
identify or measure.
• Location information is becoming an integral part of different mobile devices. Current
mobile services can be enhanced with location-aware features, thus providing the user
with a smooth transition towards context-aware services.
• Potential application fields can be found in areas such as travel information, shopping,
entertainment, event information and different mobile professions. This paper studies
location-aware mobile services from the user’s point of view. The paper draws
conclusions about key issues related to user needs, based on user interviews, laboratory
and field evaluations with users, and expert evaluations of location-aware services.
• The user needs are presented fewer than five main themes: topical and comprehensive
contents, smooth user interaction, personal and user-generated contents, seamless service
entities and privacy issues.
IMPORTANCE
• Communication is very important for humans and even for creatures.
• It is the process of sharing knowledge, information, ideas and emotions. A single action
is already a way to communicate. For business telecommunication is an essential part of
the operation.
• Imagine a company if they don't have a way to be contacted or to contact their clients?
Example of this is telephone forwarding which greatly improves how a company
manages communication within their organization.
5

6. Chapter – 2
6

7. THE INDIAN TELECOM INDUSTRY
The telecoms trends in India will have a great impact on everything from the humble
PC, internet, broadband (both wireless and fixed), cable, handset features, talking SMS,
IPTV, soft switches and managed services to the local manufacturing and supply chain. The
Indian Telecommunication network with 110.01 million connections is the fifth largest in
the world and the second largest among the emerging economics of Asia. Today, it is the
largest growing market in the world and represents unique opportunities for U.S. companies
in the stagnant global scenario. The total subscriber base, which has grown by 40% in 2005,
is expected to reach 250 million in 2007. According to Broadband Policy 2004, Government
of India aims at 9 million broadband connections and 18 million internet connections by
2007. The wireless subscriber base has jumped from 33.69 million in 2004 to 67.57 million
in FY 2004-2005. In the last 3 years, two out of every three new telephone subscribers were
wireless subscribers. Consequently, wireless now accounts for 54.6% of the total telephone
subscriber base, as compared to only 40% in 2003. Wireless subscriber growth is expected
to bypass 2.5 million new subscribers per month by 2007. The wireless technologies
currently in use are Global System for Mobile Communications (GSM) and Code Division
Multiple Access (CDMA). There are primarily 9 GSM and 5 CDMA operators providing
mobile services in 19 telecom circles and 4 metro cities, covering 2000 towns across the
country. Some of the positive impacts of these trends are as follows. According to a study,
18 percent of mobile users are willing to change their handsets every year to newer models
with more features, which is good news for the handset vendors. The other impact is that
while the operators have only limited options to generate additional revenues through value-
added services from wire-line services, the mobile operators have numerous options to
generate non-voice revenues from their customers. Some examples of value-added services
are ring tones download, coloured ring back tones, talking SMS, mobisodes (a brief
programme episode designed for mobile phone viewing) etc. Moreover, there exists great
opportunity for content developers to develop applications suitable for mobile users like
mobile gaming, location based services etc. On the negative side, there is an increased threat
of virus – spread through mobile data connections and Bluetooth technology – in mobile
phones, making them unusable at times. This is good news for anti-virus solution providers,
who will gain from this trend. Indian customers are embracing mobile technology in a big
way (an average of four million subscribers added every month for the past six months
7

8. itself). They prefer wireless services compared to wire-line services, which is evident from
the fact that while the wireless subscriber base has increased at 75 percent CAGR from
2001 to 2006, the wire-line subscriber base growth rate is negligible during the same period.
In fact, many customers are returning their wire-line phones to their service providers as
mobile provides a more attractive and comparative solution. The main drivers for this trend
are quick service delivery for mobile connections, affordable pricing plans in the form of
pre-paid cards and increased purchasing power among the 18 to 40 years age group as well
as sizeable middle class – a prime market for this service.
Mergers
Demand for new spectrum as the industry grows and the fact the spectrum allocation
is done on the basis of number of subscribers will force companies to merge so as to claim
large number of subscribers to gain more spectrum as a precursor to the launch of larger and
expanded services. However it must also be noted that this may very well never happen on
account of low telecom penetration.
New Circles
As mentioned earlier there is a significant number of tier-2 and tier-3 cities that can
accommodate more players we expect aggressive response by the companies to such
opportunities as and when they are created.
Constrains
• Slow pace of the reform process.
• It would be difficult to make in-roads into the semi-rural and rural areas because of the
lack of infrastructure. The services providers have to incur a huge initial fixed cost to
make inroads into this market. Achieving break-even under these circumstances may
prove to be difficult.
• The sector requires players with huge financial resources due to the above mentioned
constraint. Upfront entry fees and bank guarantees represent a sizeable share of initial
investments. While the criteria are important, it tends to support the existing big and
older players. Financing these requirements require a little more liberal approach from
the policy side.
• Problem of limited spectrum availability and the issue of interconnection charges
between the private and state operators.
Idea's strong growth in the Indian telephony market comes from its deep penetration
in the non-urban and rural markets. Idea has the highest share of rural subscribers as a
8

9. percentage of total subscribers, amongst other GSM players. In fact, two out of every three
new subscribers now come from non-urban market.
Idea's innovative and revolutionary VAS offering has been a major growth driver.
Be it Mobile TV, which was launched for the first time in India on the Idea network;
exhaustive Music library in multiple languages; DTs/ RBTs; and other content download
from the world of Cinema, Music, Cricket etc. - Idea has consistently grown its VAS
revenue. Its revenue share of VAS is now higher than the industry average.
Idea offers seamless coverage to roaming customers traveling to any part of the
country, as well as to international traveling customers across over 200 countries. Idea's
partnership with over 400 operators ensures that customers are always connected while on
the move, within the country or other parts of the world.
IDEA is the winner of 'The Emerging Company of the Year Award' at The
Economic Times Corporate Excellence Awards 2009. IDEA Cellular also received the
prestigious Avaya Global Connect Award for being the 'Most Customer Responsive
Company' in the Telecom sector in the year 2010. The company has received several other
national and international recognitions for its path-breaking innovations in mobile telephony
products & services. It won the GSM Association Award for 'Best Billing and Customer
Care Solution' for 2 consecutive years. It was awarded 'Mobile Operator of the Year Award
- India' for 2007 and 2008 at the Annual Asian Mobile News Awards.
IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational
corporation. The group operates in 26 countries, and is anchored by over 130,600
employees belonging to 40 nationalities. The Group has been adjudged the '6th Top
Company for Leaders in Asia Pacific Region' in 2009, in a survey conducted by Hewitt
Associates, in partnership with The RBL Group, and Fortune. The Group has also been
rated 'The Best Employer in India and among the Top 20 in Asia' by the Hewitt-Economic
Times and Wall Street Journal Study 2007.
9

10. COMPANY PROFILE
Company Information
IDEA Cellular is a publicly listed company, having listed on the Bombay Stock
Exchange (BSE and the National Stock Exchange (NSE) in March 2007.
IDEA Cellular is a leading GSM mobile service operator with pan India licenses.
With a customer base of over 40 million in 15 service areas, operations are soon expected to
start in Orissa and Tamil Nadu-the first steps in providing pan India services covering over
90% of India's telephony potential.
A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the
distinction of offering the most customer friendly and competitive Pre Paid offerings, for
the first time in India in an increasingly segmented market.
Customer Service and Innovation are the drivers of this Cellular Brand. A brand
known for many firsts, Idea was the first to launch GPRS and EDGE in the country. Idea
has received international recognition for its path-breaking innovations when it won the
GSM Association Award for "Best Billing and Customer Care Solution" for 2 consecutive
years.
IDEA Cellular is part of the Aditya Birla Group, India's first truly multinational
corporation. The group operates in 25 countries, and is anchored by over 1,25,000
employees belonging to 25 nationalities. The Group has been adjudged 'The Best Employer
in India and among the Top 20 in Asia' by the Hewitt-Economic Times and Wall Street
Journal Study 2007.
Our Service Areas
10

11. The Indian telecommunications market for mobile services is divided into 22
"Service Areas" classified into "Metro", Category "A", Category "B" and Category "C"
service areas by the Government of India. These classifications are based principally on a
Service Area's revenue generating potential
Our operational 13 Service Areas are broken up into Established and New Service
Areas
Established Service Areas
The established service areas are Delhi, Andhra Pradesh, Gujarat and Maharashtra,
Haryana, Kerala, Madhya Pradesh and Uttar Pradesh (West).
Licenses for the Maharashtra and Gujarat Service Areas were awarded in December 1995,
with network rollout and commercial launch achieved in 1997. In January 2001 the mobile
operations in Andhra Pradesh Service Area were integrated with IDEA through a merger
with Tata Cellular Limited. In June 2001, the mobile operations in Madhya Pradesh Service
Area were fully integrated with IDEA through an acquisition of RPG Cellcom Limited. In
October 2001, the license for Delhi Service Area was acquired during the fourth mobile
license auction, with network rollout and commercial launch in November 2002. In January
2004, Escotel Mobile Communications Private Limited ("Escotel"), was acquired with its
original licenses in the Service Areas of Haryana, Uttar Pradesh (West) and Kerala. All
these Service Areas were re-branded and integrated with IDEA in June 2004
New Service Areas
The New Service Areas are Uttar Pradesh (East), Rajasthan, Himachal Pradesh,
Bihar, Mumbai, Karnataka and Punjab Licenses for Uttar Pradesh (East), Rajasthan and
Himachal Pradesh were acquired through the acquisition of Escotel (Escorts
Telecommunications Limited). Services in Karnataka and Punjab were launched through
the acquisition of Spice Communications. Idea launched its services in Mumbai and Bihar
in 2008. The Mumbai launch was the largest Metro City launch in India.
11

12. Our Mission
Key People
Board of Directors -
Mr. Kumar Mangalam Birla (Chairman)
Smt. Rajashree Birla
Mr. Saurabh Misra
Mr. Sanjeev Aga (Managing Director)
Mr. Arun Thiagarajan
Ms. Tarjani Vakil
Mr. Mohan Gyani
Mr. Gian Prakash Gupta
Mr. R.C. Bhargava
Mr. P. Murari
Mr. Biswajit A. Subramanian
Dr. Hansa Wijayasuriya
Management Team -
Corporate Leadership Team
Mr. Sanjeev Aga, Managing Director
Mr. Akshaya Moondra, Chief Financial Officer
Mr. Anil K. Tandan, Chief Technology Officer
Mr. Prakash K. Paranjape, Chief Information Officer
Mr. Pradeep Shrivastava, Chief Marketing Officer
Mr. Navanit Narayan, Chief Service Delivery Officer
Mr. Vinay K. Razdan, Chief Human Resource Officer
Mr. Rajat K. Mukarji, Chief Corporate Affairs Officer
12

13. Mr. Rajesh K. Srivastava, Chief Materials & Procurement Officer
Mr. Ambrish Jain, Director - Operations
Mr. Himanshu Kapania, Director - Operations
Our Partners
IDEA welcomes all businesses and individuals interested in partnering with us to enhance
and strengthen the IDEA products & services portfolio. To explore such potential
partnerships, kindly get in touch with us by submitting the Partners Form. Some of our
Technology and Content Partners:
VAS
Onmobile Asia Pacific Ltd
Cellebrum India Ltd
Siddhivinayak Astro Services Ltd.
Kodiak Ltd
Mauj
Net4nuts India Ltd
Yahoo
Rediff
Mobile2win
Sify
NDTV
13

14. ROAMING
Roamware.inc
Starhome
Bharti Telesoft
MARKETING COMMUNICATIONS
Lowe India Pvt Ltd
Lintas Media Group
NETWORK
Nokia - Siemens
Ericsson
14

15. BRAND INFORMATION
The brand Idea
It is almost impossible to disintegrate brand Idea from the corporate Idea. Brand
values are the company values and vise versa. Brand Vision: It goes without saying that the
brand vision of idea mirrors the company’s vision. The brand mission statement is...... To be
the most customer-focused mobile service brand, continuously innovating to help liberate
our customers from the shackles of time & space.
IDEA - Brand Values
Innovate . Stimulate . Liberate ....
It is these brand values, which have made us a formidable player in the telecom
industry. Innovations that stimulate the customer and liberate him from the shackles of time
and space are the core of our brand. This is what we strive for. Nothing more, nothing less,
nothing else.
IDEA - Brand Mission
The India footprint Idea
Anywhere connectivity - bringing India closer.
The Technology Advantage Idea
Tomorrow's technology to enrich today.
The Customer Focus Idea
Make a single interaction a lasting relationship.
The Employee Focus Idea
Nurture the roots that nurture our ideas
15

16. Brand Initiatives -
Our aim, through media buying and planning, is to create year round impact. With
the objective of strengthening our brand, we work with strategic communication partners on
campaigns like sponsorship of the Idea International Indian Film Academy awards and the
television programs “Idea Rocks India”, “Idea Star Singer” and “Idea Andhra Idol”. We
seek engagement with subscribers on a variety of levels, from major celebrity fashion shows
to small local events timed to coincide with new product offerings.
Since August 2003, we have commissioned a Brand Track Index Study to evaluate
the health of our brand. The Brand Track Index Study is a monthly study conducted by
TNS, a marketing consultant engaged by us to evaluate our brand using face-to-face
interviews on a random sample of mobile users a well as those intending to purchase
mobiles within the next three months. According to the study our brand is perceived as
“reliable/trustworthy” and one that “offers cheaper and good promotional offers”. We have
improved our rating in the Brand Track Index calculated by the study in the past year
reflecting, we believe, the growing strength of our brand.
The main communication medium for the Idea brand is television, where we seek
strategic Idea brand coverage in various formats. Billboards and hoardings are used as a
secondary medium, customized for specific regional preferences to communicate effectively
at the local level. We also use other mass communication media such as the press and radio
to communicate price plans and other tactical and customer information.
All our key initiatives are subjected to a rigorous testing and launch process to
ensure accountability for all advertising spend and improve the chances of success of a new
product. This process is followed up with extensive briefing of call center agents and sales
personnel and real-time tracking of the impact of the communication and feedback from
subscribers.
Our Values
Values We Value:
Integrity - Honesty in every action
16

17. At Aditya Birla Group, Integrity is defined as: Acting and taking decisions in a
manner that is fair, honest, following the highest standards of professionalism and also
perceived to be so. Integrity for us means not only financial and intellectual integrity, but in
all other forms as are commonly understood.
Key words that connote Integrity are:
• Ethical
• Truthful
• Principled
• Transparent
• Upright
• Respectful
• Commitment - deliver on the promise
At Aditya Birla Group Commitment is defined as: On the foundation of integrity,
doing whatever it takes to deliver value to all stakeholders. In the process, taking ownership
of our actions and decisions, those of our team and that part of the organization that we are
responsible for.
Key words that connote commitment are:
• Accountability
• Discipline
• Responsibility
• Result –orientation
• Self-confidence
• Reliability
Passion - energized action
At Aditya Birla Group Passion is defined as: A missionary zeal arising out of
emotional engagement with the organization that makes work joyful and inspires each one
to give his or her best. Relentless pursuit of goals and objectives with the highest level of
energy and enthusiasm, that is voluntary and spontaneous.
Key words that connote passion are:
• Intensity
• Innovation
17

18. • Transformational
• Fire-in-the-belly
• Inspirational
• Deep sense of purpose
Seamlessness - boundryless in letter and spirit
At Aditya Birla Group, Seamlessness is defined as:
Thinking and working together across functional silos, hierarchies, business and
geographies. Leveraging the available diversity to garner synergy benefits and promote
openness through sharing and collaborative efforts.
Key words that connote Seamlessness are:
Ø Teamwork
Ø Integration
Ø Involvement
Ø Openness
Ø Global
Ø Learning from the best
Ø Empowering
Speed - one step ahead always
At Aditya Birla Group, Speed is defined as: Responding to internal and external
customers with a sense of urgency. Continuously seeking to crash timelines and choosing
the right rhythm to optimize organization efficiencies.
Our Promoters
IDEA Cellular is part of the Aditya Birla Group, India's first truly multinational
corporation. Global in vision, rooted in Indian values, the Group is driven by a performance
ethic pegged on value creation for its multiple stakeholders.
The group operates in 25 countries, and is anchored by over 100,000 employees
belonging to 25 nationalities. The Group has been adjudged 'The Best Employer in India
and among the Top 20 in Asia' by the Hewitt-Economic Times and Wall Street Journal
Study 2007.
18

19. A premium conglomerate, the Aditya Birla Group is a leader in swathe of products -
viscose staple fibre, aluminium, cement, copper, carbon black, insulators, garments.
The Group has also made successful forays into financial services, telecom,
software, BPO and retail sectors. Today, the Group is India's most diversified business
house.
Our Promoters are -
1. Aditya Birla Nuvo Limited
2. Grasim Industries Limited
3. Hindalco Industries Limited and
4. Birla TMT Holdings Private Limited.
19

20. PRODUCT RANGE
Prepaid Plans - UP (West)
With Idea, SIMPLICITY and AFFORDABILITY walk hand in hand. Our customer
centric tariffs allow you all the room in the world to choose the perfect plan, one which
optimizes your usage and keeps your pocket heavy too. So, when you talk, you don't forget
to smile.
To get an !dea Prepaid Connection, just fill up the Prepaid Enrollment Form (comes
alongwith SIM Pack) available with the retailer where you obtain the connection from
IDEA - Registration and Activation Process
As per the directive from the Department of Telecom (DOT), following Documents
need to be submitted with the Prepaid Enrollment Form
Self Attested Photograph
Photo proof of Identity / Signature
Proof of Address
20

21. POST PAID
Happy 150 Plan
ONE TIME CHARGES (Rs.)
Activation Charges 200.00
Membership Fee 0.00
Security Deposit 500.00
MONTHLY CHARGES (FIXED) (Rs.)
Bill Plan Charge 0.00
Monthly Rental 150.00
MONTHLY CHARGES (Rs.)
CLIP (optional) 49.00
Benefit-UDP Rs. 150, Local and STD Calls, Excl CUG
LOCAL RATES (Rs. / Min)
Within CUG 0.10
Idea to Idea 0.50
Idea to Mobiles 0.50
Idea to Fixed 0.75
STD RATES (Rs. / Min)
Idea to Mobiles 1.50
Idea to Fixed 1.50
ISD (Rs. / Min)
USA, Canada, Europe (Fixed Line) 6.40
Gulf, Europe (Mobile), SAARC Countries, 9.19
21

22. Africa & Rest of the World, Australia,
Singapore, Hong Kong, Thailand, Malaysia,
Indonesia, New Zealand.
Cuba, Sao Tome & Principe, Guinea Bissau,
Diego Garcia, Nauru, Soloman Islands,
49.20
Vanuatu, Cook Islands, Tuvalu, Tokelau,
Norfolk Island, Sakhalin.
SMS (Rs.)
Local 0.75
National 1.50
International 5.00
Add- On Packs NA
Rs. 75, Local I2I – 20 Ps, I2M – 40 Ps and
Happy Local Pack
I2L – 60 Ps/Pulse
Approximate Financial Implication Values - As per TRAI Format
One Time Fee Rs 700
Monthly Rental Rs.150
Monthly Minimum Commitment NIL
CLIP Charges Rs. 49 (Optional)
Interest on Security Deposit NIL
Monthly Variable Charges (Mins.) 100 200 300 500 1000
Estimated Monthly Bill (Rs.) 154 157 161 259 518
Service Tax @ 10.3% 15.86 16.17 16.58 26.68 53.35
Estimated Total Monthly Bill 169.86 173.17 177.58 285.68 571.35
22

23. Power 150
ONE TIME CHARGES (Rs.)
Activation Charges 200.00
Membership Fee 0.00
Security Deposit 500.00
MONTHLY CHARGES (FIXED) (Rs.)
Bill Plan Charge 0.00
Monthly Rental 150.00
MONTHLY CHARGES (OPTIONAL) (Rs.)
CLIP 0.00
Free Airtime upto Rs. 150 for Local
Benefit-UDP
idea to idea
LOCAL RATES (Rs. / Min)
Within CUG 0.10
Idea to Idea 0.50
Idea to Mobiles 0.75
Idea to Fixed 1.00
STD RATES (Rs. / Min)
Idea to Mobiles 1.50
Idea to Fixed 1.50
ISD (Rs. / Min)
USA, Canada, Europe (Fixed Line) 6.40
Gulf, Europe (Mobile), SAARC Countries, Africa
& Rest of the World, Australia, Singapore, Hong 9.19
Kong, Thailand, Malaysia, Indonesia, New
23

24. Zealand.
Cuba, Sao Tome & Principe, Guinea Bissau, Diego
Garcia, Nauru, Soloman Islands, Vanuatu, Cook 49.20
Islands, Tuvalu, Tokelau, Norfolk Island, Sakhalin.
UK ISD Calling Rates
UK Landline 6.40
UK Mobile 9.19
SMS (Rs.)
Local 1.00
National 1.50
International 5.00
Add- On Packs
Rs. 18 - 50 Pulse of Local Idea to Idea
I2I Pack*
free.
The Pack is available with the basic plan only i.e., Plan wihout any add-on packs.
Rs. 100 - 250 Pulse of Local Idea to
I2M Pack*
other mobile free.
The Pack is available with the basic plan only i.e., Plan wihout any add-on packs.
Rs. 99, All Local I2I Calling Between
Unlimited I2I Night Pack*
11.00 PM to 7 AM free.
The Pack is available with the basic plan only i.e., Plan wihout any add-on packs.
Local On-Net Pack @ Rs. 50 I2I @ 30Ps/Pulse, I2M @ 50 Ps/Pulse
Approximate Financial Implication Values - As per TRAI Format
One Time Fee Rs 700
Monthly Rental Rs.150
Monthly Minimum Commitment NIL
24

25. CLIP Charges NIL
Interest on Security Deposit NIL
Monthly Variable Charges (Mins.) 100 200 300 500 1000
Estimated Monthly Bill (Rs.) 204 258 313 421 692
Service Tax @ 10.3% 21 27 32 43 71
Estimated Total Monthly Bill 225 285 345 464 763
Call Pattern Assumptions
Type of Call To Idea To Mobiles To Fixed
Local 36.00% 47.00% 15.00%
STD 1.00% 1.00% 1.00%
ISD NA NA NA
25

26. COMPANY PROFILE
Vodafone Group plc is a global telecommunications company headquartered in
London, United Kingdom. It is the world's largest mobile telecommunications company
measured by revenues and the world's second-largest measured by subscribers (behind
China Mobile), with around 341 million proportionate subscribers as of November 2010. It
operates networks in over 30 countries and has partner networks in over 40 additional
countries. It owns 45% of Verizon Wireless, the largest mobile telecommunications
company in the United States measured by subscribers. The name Vodafone comes from
voice data fone, chosen by the company to "reflect the provision of voice and data services
over mobile phones".
Its primary listing is on the London Stock Exchange and it is a constituent of the
FTSE 100 Index. It had a market capitalisation of approximately £93 billion as of 9 March
2011, making it the fourth largest company on the London Stock Exchange. It has a
secondary listing on NASDAQ.
26

27. Vodafone Group plc
Type Public limited company
Traded as LSE: VOD NASDAQ: VOD
Industry Telecommunications
Predecessor 1983–1991 Racal Telecom
Founded 1984
Headquarters London, United Kingdom
Area served Worldwide
Gerard Kleisterlee (Chairman)
Key people
Vittorio Colao (CEO)
Fixed line and mobile telephony, Internet services, digital
Products
television
Revenue £45.88 billion (2011)
Operating
£5.596 billion (2011)
income
Profit £7.968 billion (2011)
Total assets £151.22 billion (2011)
Total equity £87.55 billion (2011)
Employees 83,862 (March 2011)
Website Vodafone.com
27

28. HISTORY
In 1980, Sir Ernest Harrison OBE, chairman of Racal Electronics plc's, the UK's
largest maker of military radio technology, agreed a deal with Lord Weinstock of General
Electric Company plc to allow Racal to access some of GEC's tactical battlefield radio
technology. Briefing the head of Racal's military radio division Gerry Whent to drive the
company into commercial mobile radio, Whent visited GE's factory in Virginia, USA in
1980.
In 1982, Racal's newly formed Racal Strategic Radio Ltd subsidiary won one of two
UK cellular telephone network licences, with the other going to British Telecom The
network, known as Racal Vodafone, was 80% owned by Racal, with Millicom holding 15%
and Hambros Technology Trust 5%. Vodafone was launched on 1 January 1985. Racal
Strategic Radio was renamed Racal Telecommunications Group Limited in 1985. On 29
December 1986, Racal Electronics bought out the minority shareholders of Vodafone for
GB£110 million.
Under stock market pressure to realise full value for shareholders (the mobile unit
was being valued at the same amount as the whole Racal group), in September 1988, the
company was again renamed Racal Telecom, and on 26 October 1988, Racal Electronics
floated 20% of the company. The flotation valued Racal Telecom at GB£1.7 billion.[16] On
16 September 1991, Racal Telecom was demerged from Racal Electronics as Vodafone
Group.
In July 1996, Vodafone acquired the two thirds of Talkland it did not already own
for £30.6 million. On 19 November 1996, in a defensive move, Vodafone purchased
28

29. Peoples Phone for £77 million, a 181 store chain whose customers were overwhelmingly
using Vodafone's network. In a similar move the company acquired the 80% of Astec
Communications that it did not own, a service provider with 21 stores.
In 1997, Vodafone introduced its Speechmark logo, composed of a quotation mark
in a circle, with the O's in the Vodafone logotype representing opening and closing
quotation marks and suggesting conversation.
On 29 June 1999, Vodafone completed its purchase of AirTouch Communications,
Inc. and changed its name to Vodafone Airtouch plc. The merged company commenced
trading on 30 June 1999. In order to gain anti-trust approval for the merger, Vodafone sold
its 17.2% stake in E-Plus Mobilfunk. The acquisition gave Vodafone a 35% share of
Mannesmann, owner of the largest German mobile network.
On 21 September 1999, Vodafone agreed to merge its U.S. wireless assets with those of
Bell Atlantic Corp to form Verizon Wireless. The merger was completed on 4 April 2000.
In November 1999, Vodafone made an unsolicited bid for Mannesmann, which was
rejected. Vodafone's interest in Mannesmann had been increased by the latter purchase of
Orange, the UK mobile operator. Chris Gent would later say Mannesmann's move into the
UK broke a "gentleman's agreement" not to compete in each other's home territory. The
hostile takeover provoked strong protest in Germany, and a "titanic struggle" which saw
Mannesmann resist Vodafone's efforts. However, on 3 February 2000, the Mannesmann
board agreed to an increased offer of £112bn, then the largest corporate merger ever. The
EU approved the merger in April 2000. The conglomerate was subsequently broken up and
all manufacturing related operations sold off.
On 28 July 2000, the Company reverted to its former name, Vodafone Group plc. In
April 2001, the first 3G voice call was made on Vodafone United Kingdom's 3G network.
In 2001, the Company acquired Eircell, the largest wireless communications
company in the Republic of Ireland, from eircom. Eircell was subsequently rebranded as
Vodafone Ireland. Vodafone then went on to acquire Japan's third-largest mobile operator J-
Phone, which had introduced camera phones first in Japan.
29

30. On 17 December 2001, Vodafone introduced the concept of "Partner Networks", by
signing TDC Mobil of Denmark. The new concept involved the introduction of Vodafone
international services to the local market, without the need of investment by Vodafone. The
concept would be used to extend the Vodafone brand and services into markets where it
does not have stakes in local operators. Vodafone services would be marketed under the
dual-brand scheme, where the Vodafone brand is added at the end of the local brand. (i.e.,
TDC Mobil-Vodafone etc.)
In May 2011, Vodafone Group Plc bought the rest of the shares of Vodafone Essar
from Essar Group Ltd with value of $5 billion and became a solely owned of Vodafone
Essar.
30

31. PRODUCTS AND SERVICES
POST PAID
Become a Vodafone Postpaid customer with a new postpaid connection and talk to
your heart content without worrying about bill value. Buy a special postpaid mobile handset
for your Vodafone Postpaid mobile SIM card with our postpaid mobile handset offers. Pick
the right Vodafone Postpaid talk plan that suits your usage best for your Vodafone Postpaid
mobile phone. Stop worrying about your Vodafone Postpaid mobile bill subscribe to our
Vodafone Postpaid offers and Vodafone Postpaid services.
And guess what – Vodafone Postpaid bill payment is easy! We’ve got a wide variety
of Vodafone Postpaid bill payment options. Choose the Vodafone Postpaid bill payment
option that works for you to make the most of your Vodafone Postpaid connection.
Sounds good? Check out all the benefits that come along with a Vodafone Postpaid
SIM card, and it`ll sound even better!
• Great Vodafone mobile Postpaid offers
• The perfect Postpaid Tariff plans
• Caller tunes
• Vodafone Stores and dealers
• Ready to get a new postpaid connection?
• Looking for Postpaid forms?
• Happy to help
The perfect Postpaid Tariff plans
Find the right postpaid talk plan by going through the many mobile postpaid talk
plans we’ve got for you. Select the postpaid talk plan that suits your usage and your budget
best to make the most out of every penny you pay.
What’s more – we’ll be happy to help you find the right postpaid talk plan. Just
SMS BEST FIT to 111 and we’ll look through our Postpaid talk plans and choose the
Postpaid talk plan that best suits your usage for your Vodafone Postpaid mobile phone.
31

32. Check out Postpaid talk plans for your Vodafone Postpaid mobile phone
Confused about your Vodafone Postpaid cell phone billing?
Visit us at your nearest Vodafone Store or call us on 111 and we’ll be happy to answer all
your Vodafone Postpaid billing queries.
Vodafone Postpaid bill payment
Here’s another reason why you should become a Vodafone Postpaid customer with a
new postpaid connection – paying your Vodafone Postpaid bill is easy!
Postpaid bill payment – online
Log on to My Vodafone anytime and pay your bill, at the click of a mouse.
Self Service Kiosk
Pay your Vodafone Postpaid mobile bill the next time your visit a multiplex, mall or
a Vodafone Store by cash, cheque or credit card.
Payment centres
We have thousands of payment centres at convenient locations across India. Walk
into one to pay your Vodafone Postpaid bill with cash or a cheque.
Pay by credit card
Don't strain yourself remembering your Vodafone Postpaid mobile bill's due date.
Pay by your credit card and your outstanding Vodafone Postpaid mobile bill amount will be
directly debited from your account.
Bill payment vouchers
Pay your Post paid bill from anywhere, any time using Vodafone Postpaid vouchers
at your convenience. Vouchers are available in denominations of Rs 100, Rs 200, Rs 500
and Rs 1000. You can buy these vouchers from your nearest Vodafone dealer.
32

33. Pay at post offices
Now you can pay your Vodafone Postpaid mobile bills through cash at various post
offices (with e-payment facility).
Pay by IVR
You can also call 111 and make your Vodafone Postpaid mobile bill payment
through credit card.
e-bill pay
You can also pay your Vodafone Postpaid bill online through e-bill, payment centres
spread all across the country.
Direct Debit
Pay your Vodafone Postpaid monthly bill by authorizing Vodafone to debit your
bank account directly every month, by filling and submitting the Direct Debit form at you
nearest Vodafone stores.
Caller tunes
Play your favourite song for all your callers instead of the boring tring tring on your
Vodafone Postpaid mobile connection with Vodafone Caller tunes. Set your friends’
favourite songs as Caller tunes just for them. Choose a Caller tune from amongst
Bollywood to international hits, wacky sounds to pure instrumental, and more. And if that’s
not enough, you can also record a message in your own voice and set it as your Caller tune
on your Vodafone Postpaid mobile phone.
Vodafone Stores and dealers
Do you need our help with something? Get in touch through Vodafone retailers or
Vodafone Stores & Mini Stores spread across the country – and also your neighbourhood.
Postpaid outlets
Walk into any Vodafone Postpaid outlet for Vodafone Postpaid mobile connections,
choose from a range of affordable Vodafone Postpaid mobile talk plans and start talking!
33

34. Find a Postpaid outlet now
Vodafone Stores
Come talk to us! Drop by at a Vodafone Store and we’ll help you out with
everything – be it Vodafone Postpaid mobile connections, Postpaid offers to go with it,
Postpaid mobile talk plans, Value Added Services, replacement of a lost or damaged
Postpaid SIM card and also your Vodafone Postpaid mobile billing queries.
Vodafone Postpaid Mobile Stores
Got no free time for a visit? Then let’s meet while on the move. Look out for a
Vodafone Postpaid Mobile Store to get a Postpaid connection and Postpaid phones, the best
Postpaid mobile plan, value added services, and also your Vodafone Postpaid mobile billing
queries.
Vodafone Mini Stores
You’ll find them in every nook & corner of the city. Check one out to buy new
postpaid connections, select a Postpaid talk plan, reactivate an old connection and much
more.
Self Service Kiosk
Get no free time to pay your bill during the day? Come to Self Service Kiosk. This
machine allows you to view & pay your Postpaid bill at any point of time. This is
operational 24 x 7. You can pay your bill either through cheque, credit card or cash.
BILLING OPTIONS
You can get your Vodafone bill in your inbox. Or hear it on your phone. You can
even choose the language it comes in. And do a lot more, all through your phone.
34

35. Ebill
Get your Vodafone bill delivered right to your inbox, every month.
Itemised billing
Keep an eye on your phone usage with a detailed billing statement.
My Vodafone bill
Got questions about your bill? Get answers anytime you need.
Duplicate bill
Log on to My Vodafone to request a duplicate bill.
Payment centres
Find out which Vodafone payment centre is closest to you.
35

36. PREPAID
Go mobile with a Vodafone Prepaid connection and control how much you spend
with a prepaid cell plan. Buy a special prepaid mobile handset for your Vodafone Prepaid
mobile SIM card with our prepaid mobile handset offers. To keep talking without any talk
time or validity hassles make use of our flexible recharging options for your Vodafone
Prepaid mobile SIM card: Prepaid recharge cards, e Top Up and Direct Top-Up. It’s easy to
find a prepaid recharge top up too: we’ve got prepaid outlets everywhere, so that you can
stay connected wherever you are. And that’s not all – you can also subscribe to our unique
prepaid mobile services and prepaid offers and make the most of your Vodafone Prepaid
cell phone. Sounds good?
• Find a Prepaid cell phone plan that suits you
• Great prepaid offers
• Caller tunes
• A world of prepaid mobile services
• Do you need to top up recharge?
• Recharging your Vodafone Prepaid card
• Vodafone Stores and dealers
• Ready to get a prepaid connection?
• Looking for Prepaid forms?
Great prepaid offers
Talk longer. SMS even more. Or get yourself a Vodafone Prepaid handset with a prepaid
handset offer. Get the best value for your money with Vodafone’s latest Prepaid offers that
work with your prepaid mobile tariff plan to make the most of your mobile prepaid talk
time.
Prepaid offers on top up recharge
Make use of Vodafone’s prepaid offers to get a prepaid top-up recharge for the best deals on
talk time, validity and call rates for Vodafone Prepaid cell phone. Find out more about
prepaid offers for prepaid top-ups.
36

37. E recharge mobile top up vouchers for prepaid connection
You can get your prepaid connection recharged through e recharge mobile top up vouchers
available at various Vodafone outlets.
Chota Recharge topup
If you’ve run out of mobile prepaid recharge minutes during your validity period, it’s time
for a Prepaid top-up of your talk time with a Vodafone Chota Recharge card. Get your
prepaid mobile recharge top up for as little as Rs 10 up to Rs 197 without buying a full
month’s talk time. Find out more about this prepaid offer.
Bonus Cards
Here’s a Prepaid offer that can supercharge your Prepaid top-up and make your talk time
last longer than you think. Enjoy slashed rates on calls and SMS and save on talk time with
Bonus Cards for your Vodafone Prepaid mobile tariff plans. Find out more about this
prepaid offer.
Looking for a Prepaid handset offer?
We have many prepaid handset offers so you can get yourself a cool Prepaid handset to go
along with a Vodafone Prepaid connection at great prices. Just visit the nearest Vodafone
Store and check out the prepaid handset offers. Find out more about prepaid handset offers.
To go through the complete list of prepaid offers for your Prepaid mobile tariff plan and
Prepaid handset offers, click here
Callertunes
Play your favourite song for all your callers instead of the boring tring tring on your
Vodafone Prepaid cell phone with Vodafone Caller tunes. Set your friends’ favourite songs
as Caller tunes just for them. Choose a Caller tune from amongst Bollywood to international
hits, wacky sounds to pure instrumental, and more. And if that’s not enough, you can also
record a message in your own voice and set it as your Caller tune on your Vodafone mobile
prepaid phone.
37

38. Wait, there’s more – if you are crazy about cricket then you can set live cricket
scores as Caller tunes on your Vodafone mobile prepaid phone with Cricket Caller tunes.
Set more than 1 Caller tune on your Vodafone mobile phone with Caller tune Shuffle so that
your callers hear a different Caller tune every time. And if you’re busy with something and
can’t attend to any calls, set a Busy Caller tune that tells your callers why you can’t answer
your Vodafone Prepaid mobile phone. Read more about Vodafone Caller tunes.
A world of prepaid mobile services
Your Vodafone Prepaid SIM card can do a lot more than just make calls and send SMS.
Subscribe to Vodafone’s unique prepaid mobile services and make the most of your
Vodafone mobile phone. Here are a few of Vodafone’s prepaid mobile services:
Tunes and downloads
Add jazz to your Prepaid mobile phone with some help from Vodafone. Replace the regular
tring-tring with Ringtones, set Caller tunes, and download full songs, pictures, logos and
much more. Read more about these prepaid services.
Entertainment
Here’s a prepaid service that lets you have some fun when you’ve got free time. Plug into
the world of movies, music and games or play contests to win some cool prizes. Brighten up
your day with some jokes or chat and make new friends – all with your Vodafone Prepaid
mobile phone. Read more about these prepaid services.
Vodafone Alerts
Know what’s happening in the world around you – with Vodafone Alerts on your Prepaid
mobile phone. Just tell us what you’re into – sports, spirituality, finance, national and
international news, finance etc, and we’ll keep you in touch with the whole world. Read
more about these prepaid services.
Call Management Services
Let us manage your calls for you. Use Vodafone Call Filter to block unwanted callers on
your Vodafone Prepaid mobile phone. Back up your phonebook and all the cool stuff on
38

39. your Vodafone mobile phone with Vodafone Phone backup. Set Busy Caller tunes to let
your callers know when you can’t answer their calls. Read more about these prepaid
services.
Travel
A Prepaid service that helps you plans your journey. Book tickets, get train and flight
schedules at the click of a button. Use Jet Wallet on your Vodafone Prepaid mobile phone to
book Jet Airways tickets. You can also get Taxi fares on your Vodafone Prepaid mobile
phone and make sure you don’t ever get cheated. Read more about these Prepaid services.
Astrology
Know what the day’s going to be like with this Vodafone Prepaid service. Get forecasts, tips
on Vaastu and Feng Shui, info on Rahukaal & Shubhkaal and lots more – all on your
Vodafone Prepaid mobile phone. Read more about these prepaid services.
Do you need to topup recharge?
Running low on talk time? Here’s how you can check your Prepaid talk time balance on
your mobile phone and find out if it’s time to recharge your mobile phone:
• Call 140 (toll free)
• Or dial *141# and press OK
And to check your Prepaid SIM card’s validity:
• Call 140 (toll free)
For any assistance on Prepaid talk time and validity, or to find out more about Prepaid top
ups, call Vodafone Care on 111 from your Vodafone Prepaid mobile phone.
Recharging your Vodafone Prepaid card
Low on talk time? Getting a Prepaid top up with a prepaid mobile recharge is easy. Here are
some simple ways to recharge your mobile phone:
39

40. Prepaid recharge cards
Stop at any shop with the Vodafone signage and buy a prepaid mobile recharge coupon that
suits your needs, for an instant prepaid top up. Follow the steps mentioned on the back of
the Prepaid mobile recharge coupon and you’re done. As simple as that. Read more on
Prepaid top ups with Recharge cards.
Recharge with e Top Up
Want to recharge with a specific amount? Use Vodafone’s e Top Up facility for a hassle-
free prepaid top up! Getting an e Top Up for your prepaid mobile SIM card is easy. Just
walk into a Vodafone Store or Vodafone Mini Store or any other store with the Vodafone
signage to recharge your Prepaid SIM card with mobile phone Prepaid to pup. You can
recharge with any amount you like, using e Top Up. What’s more, e Top Up is instant and
completely secure. Read more on e Top Up
Recharge with Direct Top-Up
Don’t have time to go to a store to get a prepaid recharge coupon or a mobile phone Prepaid
top up? Get a Prepaid top up for your Vodafone Prepaid connection the next time you walk
into an ATM using Direct Top-Up. Or just send an SMS to recharge your account anytime,
and for any amount. Read more on Direct Top-Up
These are just some of the many ways you can get a Prepaid recharge for your Vodafone
Prepaid mobile phone. To check out the complete list of recharge options, click here
Vodafone Stores and dealers
Do you need our help with something? Get in touch through Vodafone retailers or
Vodafone Stores & Mini Stores spread across the country – and also your neighbourhood
Prepaid outlets
Walk into any Vodafone Prepaid outlet to buy a Vodafone Prepaid mobile SIM card, choose
from a range of affordable Vodafone Prepaid cell phone plans or buy a prepaid recharge
coupon.
40

41. Vodafone Stores
Come talk to us! Drop by at a Vodafone Store and we’ll help you out with everything – be it
a Vodafone Prepaid connection, a Prepaid handset offer to go with it, Prepaid mobile phone
plans, value added services, replacement of a lost or damaged Prepaid phone SIM card or
even a simple Prepaid Top-up with a Prepaid recharge voucher or mobile phone top up
voucher.
Vodafone Prepaid Mobile Stores
Got no free time for a visit? Then let’s meet while on the move. Look out for a Vodafone
Prepaid Mobile Store to get a Prepaid connection, Prepaid mobile phone plans, value added
services, Prepaid recharge vouchers and the answers to all your queries on a Vodafone
Prepaid SIM card.
Vodafone Mini Stores
You’ll find them in every nook & corner of the city. Check one out to buy a new prepaid
connection, select a prepaid mobile phone plan, buy a prepaid recharge voucher and
reactivate an old connection and much more.
Self Service Kiosk
Get no free time to pay your bill during the day? Come to Self Service Kiosk. This machine
allows you to view & pay your prepaid bill at any point of time. This is operational 24 x 7.
You can pay your bill either through check, credit card or cash.
You can also recharge your prepaid account any time round the clock.
Ready to get a prepaid connection?
Follow 4 easy steps to start talking with a Vodafone Prepaid connection:
Step1: Fill up a simple form
To get a Vodafone Prepaid connection, you need a simple prepaid application form. You
can get these forms at a Vodafone Store as well. To download one, click here
41

42. Step2: Get your documents ready
A self-attested photograph and a document that works as address proof with your signature
and photo identity that’s all you need.
Step3: Visit a Vodafone Store
Once you have your prepaid application form and your documents ready, just submit them
at your nearest Vodafone Store. You can also get yourself a handset for your Vodafone
Prepaid SIM card with the special Prepaid handset offers available.
Step4: Select a Prepaid mobile phone tariff plan
Choose a Prepaid mobile phone tariff plan that meets your requirements. And make the
most of every penny you pay.
And you’re done! Just insert your Vodafone Prepaid phone SIM card into your mobile
phone and start talking. If you run out of mobile prepaid talk time, you can recharge your
Vodafone Prepaid connection with a prepaid top-up: a recharge voucher, mobile phone top
up or a Direct Top-up.
42

43. Chapter – 4
43

44. RESEARCH METHODOLOGY
OBJECTEIVES OF THE PROJECTS
Ø To study the comparative analysis of consumer preference towards Idea and Vodafone
in Moradabad city.
Ø To study the various plan & scheme and their prices offered by Idea and Vodafone.
Ø To study the preference of those factors which are considerable by the customer at the
time of subscription of services.
Ø To analyze comparatively the satisfaction level of the customer in respect to both
companies.
Ø To study the promotional strategies, market share and coverage area of both companies.
DEFINITION OF RESEARCH
Research is defined as human activity based on intellectual application in the
investigation of matter. The primary purpose for applied research is discovering,
interpreting, and the development of methods and systems for the advancement of human
knowledge on a wide variety of scientific matters of our world and the universe. Research
can use the scientific method, but need not do so. Scientific research relies on the
application of the scientific method, a harnessing of curiosity. This research provides
scientific information and theories for the explanation of the nature and the properties of the
world around us. It makes practical applications possible. Scientific research is funded by
public authorities, by charitable organisations and by private groups, including many
companies. Scientific research can be subdivided into different classifications according to
their academic and application disciplines. Historical research is embodied in the historical
method. The term research is also used to describe an entire collection of information about
a particular subject.
44

45. TYPES OF RESEARCH
Qualitative research:- Qualitative research allows you to explore perceptions, attitudes and
motivations and to understand how they are formed. It provides depth of information which
can be used in its own right or to determine what attributes will subsequently be measured
in quantitative studies. Verbatim quotes are used in reports to illustrate points and this
brings the subject to life for the reader. However, it relies heavily on the skills of the
moderator, is inevitably subjective and samples are small. Techniques include group
discussions/workshop sessions, paired interviews, individual in-depth interviews and
mystery shopping (where the researcher plays the role of a potential student, etc in order to
replicate the overall experience).
Quantitative research:- Quantitative research is descriptive and provides hard data on the
numbers of people exhibiting certain behaviours, attitudes, etc. It provides information in
breadth and allows you to sample large numbers of the population.
It is, however, structured and does not yield the reasons behind behaviour or why people
hold certain attitudes. Techniques commonly used in HE/FE include postal surveys
(particularly appropriate in the case of student populations where name and address
information is available), telephone surveys (appropriate for surveys of employers), on-line
or web-based surveys (very cost-effective for reaching audiences where e-mail penetration
is high, such as students and university/college staff) and mystery shopping (in this case to
test quantifiable aspects of the service).
RESEARCH DESIGN
Plan outlining how information is to be gathered for an assessment or evaluation that
includes identifying the data gathering method(s) , the instruments to be used/created, how
the instruments will be administered, and how the information will be organized and
analyzed.
TYPES OF RESEARCH DESIGN
1. Philosophical/discursive
This may cover a variety of approaches, but will draw primarily on existing literature, rather
than new empirical data. A discursive study could examine a particular issue, perhaps from
45

46. an alternative perspective (eg feminist). Alternatively, it might put forward a particular
argument or examine a methodological issue.
2. Literature review
This may be an attempt to summarise or comment on what is already known about a
particular topic. By collecting different sources together, synthesising and analysing
critically, it essentially creates new knowledge or perspectives. There are a number of
different forms a literature review might take.
3. Case study
This will involve collecting empirical data, generally from only one or a small number of
cases. It usually provides rich detail about those cases, of a predominantly qualitative
nature. There are a number of different approaches to case study work (eg ethnographic,
hermeneutic, ethogenic, etc) and the principles and methods followed should be made clear.
4. Survey
Where an empirical study involves collecting information from a larger number of cases,
perhaps using questionnaires, it is usually described as a survey. Alternatively, a survey
might make use of already available data, collected for another purpose. A survey may be
cross-sectional (data collected at one time) or longitudinal (collected over a period).
Because of the larger number of cases, a survey will generally involve some quantitative
analysis.
5. Evaluation
This might be an evaluation of a curriculum innovation or organisational change. An
evaluation can be formative (designed to inform the process of development) or summative
(to judge the effects). Often an evaluation will have elements of both. If an evaluation
relates to a situation in which the researcher is also a participant it may be described as
‘action research’. Evaluations will often make use of case study and survey methods and a
summative evaluation will ideally also use experimental methods.
6. Experiment
This involves the deliberate manipulation of an intervention in order to determine its effects.
The intervention might involve individual pupils, teachers, schools or some other unit.
46

47. Again, if the researcher is also a participant (e.g. a teacher) this could be described as
‘action research’.
DATA COLLECTION
Data collection is a term used to describe a process of preparing and collecting data -
for example as part of a process improvement or similar project. A method of data
collection in which the situation of interest is watched and the relevant facts, actions and
behaviors are recorded.
PRIMARY DATA COLLECTION METHODS
In primary data collection, you collect the data yourself using methods such as
interviews and questionnaires. The key point here is that the data you collect is unique to
you and your research and, until you publish, no one else has access to it.
SECONDARY DATA COLLECTION METHODS
All methods of data collection can supply quantitative data (numbers, statistics or
financial) or qualitative data (usually words or text). Quantitative data may often be
presented in tabular or graphical form. Secondary data is data that has already been
collected by someone else for a different purpose to yours. For example, this could mean
using:
DATA SOURCES : Primary & Secondary data.
DATA COLLECTION METHOD : “Survey”
RESEARCH INSTRUMENT :“Questionnaire”
SAMPLE SIZE :30 Customer
SAMPLING UNIT :Customers
SAMPLE AREA : Moradabad
DATA PRESENTATION :Chart & Graphs
RESEARCH TYPE :Exploratory Research
47

48. LIMITATION OF RESEARCH
Ø Time duration for the study was very less.
Ø Employees felt uncomfortable to answer the questions.
Ø Employees didn’t respond properly due to unknown reason.
Ø Though care has been taken but judgmental error may have occurred.
Ø Some of the shop floor employees might not be able to understand the questions due to
language problem.
48

49. Chapter – 5
49

50. ANALYSIS AND INTERPRETATION
Q.1. Which company’s telecom services, are you using?
Table No. – 1
S. No. Options Percentage
a. Idea 20%
b. Vodafone 20%
c. BSNL 30%
d. Airtel 20%
e. Others 10%
Graph No. – 1
INTERPRETATION:-
As the graph show that 20% respondents say Idea, 20% respondents say Vodafone,
30% respondents say BSNL, 20% respondents say Airtel and remaining 10% respondents
say others.
50

51. Q.2. How much time, are you are you that services?
Table No. – 2
S. No. Options Percentage
a. 1 year 30%
b. 2 years 40%
c. 3 years 20%
d. More than 3 years 10%
Graph No. – 2
INTERPRETATION:-
As the graph show that 30% respondents say 1 year, 40% respondents say 2 years,
20% respondents say 3 years and remaining 10% respondents say more than 3 years.
51

52. Q.3. Which types of plan are you using?
Table No. – 3
S. No. Options Percentage
a. Prepaid Plan 40%
b. Post Paid Plan 30%
c. Both 30%
Graph No. – 3
INTERPRETATION:-
As the graph show that 40% respondents say prepaid plan, 30% respondents say post
paid plan and remaining 30% respondents say both.
52

53. Q.4. In pre-paid service which type of the advantage will you prefer?
Table No. – 4
S. No. Options Percentage
a. Rent Charge 30%
b. Recharge 20%
c. Pulse Rate 20%
d. Roaming 10%
e. Voice Mail Service 10%
f. SMS Services 10%
Graph No. – 4
INTERPRETATION:-
As the graph show that 30% respondents say rent charge, 20% respondents say
recharge, 20% respondents say pulse rate, 10% respondents say roaming, 10% respondents
say voice mail service and remaining 10% respondents say SMS services.
53

54. Q.5. In post-paid service which type of the advantage will you prefer?
Table No. – 5
S. No. Options Percentage
a. Rent Charge 20%
b. Pulse Rate 30%
c. Roaming 30%
d. Voice Mail Service 10%
e. SMS Services 10%
Graph No. – 5
INTERPRETATION:-
As the graph show that 20% respondents say rent charge, 30% respondents say pulse
rate, 30% respondents say roaming, 10% respondents say voice mail service and remaining
10% respondents say SMS services.
54

55. Q.6. As per your experience, what is your feedback in respect to the services of Mobile
companies?
Table No. – 6
S. No. Options Percentage
a. Fully satisfied 40%
b. Satisfied 20%
c. Partial satisfied 20%
d. Not satisfied 20%
Graph No. – 6
INTERPRETATION:-
As the graph show that 40% respondents say fully satisfied, 20% respondents say
satisfied, 20% respondents say partial satisfied and remaining 20% respondents say not
satisfied.
55

56. Q.7. Do you customer pays at par performance and quality of services?
Table No. – 7
S. No. Options Percentage
a. Yes 70%
b. No 20%
c. No Response 10%
Graph No. – 7
INTERPRETATION:-
As the graph show that 70% respondents say yes, 20% respondents say no and
remaining 10% respondents say no response.
56

57. Q.8. Are you aware all the promotional strategies offered by the company?
Table No. – 8
S. No. Options Percentage
a. Yes 60%
b. No 30%
c. No Response 10%
Graph No. – 8
INTERPRETATION:-
As the graph show that 60% respondents say yes, 30% respondents say no and
remaining 10% respondents say no response.
57

58. Q.9. As per your view, which one is the most effective sale promotion tools and techniques?
Table No. – 9
S. No. Options Percentage
a. Free offers 30%
b. Price offers 20%
c. Installment offers 10%
d. Contests 20%
e. Coupons 20%
Graph No. – 9
INTERPRETATION:-
As the graph show that 30% respondents say free offers, 20% respondents say price
offers, 10% respondents say installment offers, 20% respondents say contests and remaining
20% respondents say coupons.
58

59. Q.10. Do you think that sales promotion is normally used for short term sales achievements
of products?
Table No. – 10
S. No. Options Percentage
a. Yes 80%
b. No 10%
c. May be 10%
Graph No. – 10
INTERPRETATION:-
As the graph show that 80% respondents say yes, 10% respondents say no and
remaining 10% respondents say may be.
59

60. Q.11. Does sales promotional activities always increase the sale of products?
Table No. – 11
S. No. Options Percentage
a. Yes 75%
b. No 5%
c. May be 20%
Graph No. – 11
INTERPRETATION:-
As the graph show that 75% respondents say yes, 5% respondents say no and
remaining 20% respondents say may be.
60

61. Q.12. Which marketing mix variables of Idea Cellular Ltd. is more effective?
Table No. – 12
S. No. Options Percentage
a. Product range 30%
b. Prices of product 20%
c. Distribution channel 30%
d. Promotional strategies 20%
Graph No. – 12
INTERPRETATION:-
As the graph show that 30% respondents say product range, 20% respondents say
prices of product, 30% respondents say distribution channel and remaining 20%
respondents say promotional strategies.
61

62. Q.13. Comparative analysis of Idea with Vodafone in respect to various factors?
A. The service of Idea cellular Ltd. is
Table No. – 13
S. No. Options Percentage
a. More effective than Vodafone 40%
b. Same as Vodafone 40%
c. Less effective than Vodafone 20%
Graph No. – 13
INTERPRETATION:-
As the graph show that 40% respondents say more effective than Vodafone, 40%
respondents say same as Vodafone, and remaining 20% respondents say less effective than
Vodafone.
62

63. B. The marketing strategy of Idea Cellular is
.
Table No. – 14
S. No. Options Percentage
a. More effective than Vodafone 30%
b. Same as Vodafone 50%
c. Less effective than Vodafone 20%
Graph No. – 14
INTERPRETATION:-
As the graph show that 30% respondents say more effective than Vodafone, 50%
respondents say same as Vodafone, and remaining 20% respondents say less effective than
Vodafone.
63

64. C. The prices of services of Idea Cellular is
Table No. – 15
S. No. Options Percentage
a. Comparatively more than Vodafone 30%
b. Same as Vodafone 40%
c. Comparatively less than Vodafone 30%
Graph No. – 15
INTERPRETATION:-
As the graph show that 30% respondents say comparatively more than Vodafone,
40% respondents say Same as Vodafone, and remaining 30% respondents say
comparatively less than Vodafone.
64

65. D. The coverage area of Idea Cellular is
Table No. – 16
S. No. Options Percentage
a. More effective than Vodafone 20%
b. Same as Vodafone 60%
c. Less effective than Vodafone 20%
Graph No. – 16
INTERPRETATION:-
As the graph show that 20% respondents say more effective than Vodafone, 60%
respondents say same as Vodafone, and remaining 20% respondents say less effective than
Vodafone.
65

66. E. The after sale maintenance of services of Idea Cellular is
Table No. – 17
S. No. Options Percentage
a. Faster than Vodafone 10%
b. Same as Vodafone 40%
c. Slower then Vodafone 50%
Graph No. – 17
INTERPRETATION:-
As the graph show that 10% respondents say faster than Vodafone, 40% respondents
say same as Vodafone, and remaining 50% respondents say slower then Vodafone.
66

67. F. The promotional strategies of services of Idea Cellular is
Table No. – 18
S. No. Options Percentage
a. More attractive than Vodafone 30%
b. Same as Vodafone 30%
c. Less attractive than Vodafone 40%
Graph No. – 18
INTERPRETATION:-
As the graph show that 30% respondents say more attractive than Vodafone, 30%
respondents say same as Vodafone, and remaining 40% respondents say less attractive then
Vodafone.
67

68. H. In your view, the satisfaction level of customer in respects to quality of services of Idea
Cellular is
Table No. – 19
S. No. Options Percentage
a. More than Vodafone 20%
b. Same as Vodafone 40%
c. Less than Vodafone 40%
Graph No. – 19
INTERPRETATION:-
As the graph show that 20% respondents say more than Vodafone, 40% respondents
say same as Vodafone, and remaining 40% respondents say less then Vodafone.
68

69. I. The feedback procedure of Idea Cellular is
Table No. – 20
S. No. Options Percentage
a. Faster than Vodafone 30%
b. Same as Vodafone 30%
c. Slower then Vodafone 40%
Graph No. – 20
INTERPRETATION:-
As the graph show that 30% respondents say faster than Vodafone, 30% respondents
say same as Vodafone, and remaining 40% respondents say slower then Vodafone.
69

70. Q.14. Do you think that sale quality in services becomes the essential and important part in
marketing of products?
Table No. – 21
S. No. Options Percentage
a. Yes 90%
b. No 5%
c. May be 5%
Graph No. – 21
INTERPRETATION:-
As the graph show that 90% respondents say yes, 5% respondents say no and
remaining 5% respondents say no.
70

71. Chapter – 6
71

72. FINDINGS, CONCLUSION AND SUGGESTIONS
Findings
ü Maximum numbers of respondents are using the mobile services of BSNL followed by
Idea and Vodafone.
ü Maximum numbers of respondents are using their mobile services since 2 years.
ü Maximum numbers of respondent are using prepaid plan.
ü In pre-paid service, rent charge is the most preferable advantage.
ü In post-paid service, pulse rate is the most preferable advantage.
ü Most of the respondents are fully satisfied in respect to the services of Mobile
companies.
ü Almost all the respondents believe that they pay at par performance and quality of
services.
ü Maximum numbers of respondents are aware all the promotional strategies offered by
the company.
ü The one is the most effective sale promotion tools and technique is free offers.
ü Almost all the respondents think that sales promotion is normally used for short term
sales achievements of products.
ü Sales promotional activities always increase the sale of products.
ü The marketing mix variable of Idea Cellular Ltd. is more effective is product range.
Findings of comparative analysis of Idea with Vodafone in respect to various factors
ü The service of Idea cellular Ltd. is more as well as same effective than Vodafone.
ü The marketing strategy of Idea Cellular is same as Vodafone
ü The prices of services of Idea Cellular is same as Vodafone
ü The coverage area of Idea Cellular is same as Vodafone.
ü The after sale maintenance of services of Idea Cellular is Slower then Vodafone.
ü The promotional strategy of services of Idea Cellular is less attractive than Vodafone.
ü In your view, the satisfaction level of customer in respects to quality of services of Idea
Cellular is same as Vodafone.
ü The feedback procedure of Idea Cellular is same and slower then Vodafone.
ü Almost all the respondents think that sale quality in services becomes the essential and
important part in marketing of produ
72

73. CONCLUSION
This project reports is based on survey to study the comparative analysis of customer
preference and their satisfaction level of mobile subscribers with special reference to Idea
Cellular with Vodofone in Moradabad city. Customer Service and Innovation are the drivers
of this Cellular Brand. A brand known for many firsts, Idea was the first to launch GPRS
and EDGE in the country. Idea has received international recognition for its path-breaking
innovations when it won the GSM Association Award for "Best Billing and Customer Care
Solution" for 2 consecutive years. IDEA Cellular is a leading GSM mobile service operator
with pan India licenses. With a customer base of over 40 million in 15 service areas,
operations are soon expected to start in Orissa and Tamil Nadu-the first steps in providing
pan India services covering over 90% of India's telephony potential. A frontrunner in
introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the most
customer friendly and competitive Pre Paid offerings, for the first time in India in an
increasingly segmented market.
Vodafone is the world's largest mobile telecommunications company measured by
revenues and the world's second-largest measured by subscribers (behind China Mobile),
with around 341 million proportionate subscribers as of November 2010. It operates
networks in over 30 countries and has partner networks in over 40 additional countries. It
owns 45% of Verizon Wireless, the largest mobile telecommunications company in the
United States measured by subscribers. The name Vodafone comes from voice data fone,
chosen by the company to "reflect the provision of voice and data services over mobile
phones". The main concluding points of this project reports are as follows –
ü BSNL have more market share than Idea and Vodafone.
ü Prepaid Plan is more preferable than Post Paid plan.
ü In pre-paid service, rent charge is the most preferable advantage and in post-paid
service, pulse rate is the most preferable advantage.
ü The mobile services subscribers are fully satisfied in respect to the services of Mobile
companies and believe that they pay at par performance and quality of services.
ü The mobile services subscribers are aware all the promotional strategies offered by the
company and the most effective sale promotion tools and technique is free offers.
ü Sales promotional activities always increase the sale of products and the marketing mix
variable of Idea Cellular Ltd. is more effective is product range.
73

74. ü The factors which are more effective in Idea in comparison to Vodafone are service, the
marketing strategy, prices of services, coverage area and quality of services.
ü The factors which are more effective in Vodafone in comparison to Idea are after sale
maintenance of services, promotional strategy, the satisfaction level of customer and
feedback procedure.
ü The sale quality in services becomes the essential and important part in marketing of
products.
74

75. RECOMMENDATIONS
Ø All Telecom Companies are not covering the rural area. So the subscribers of the rural
area are lacking the services of these companies.
Ø The quality of services should be improved.
Ø WLL facilities should be provides by Telecom companies.
Ø Roaming facility is so costly in both companies. So the rate should be competitive as
others companies.
75

76. LIMITATIONS OF PROJECT WORK
Ø Difficulty to find secondary data that exactly the needs of some specific research
investigation.
Ø Relevance: The data may not fit into the needs of investigation. There may be difference
in the units of measurement, there may be surrogated data, discrepancy of class & data
may pertain to some other period of time.
Ø Accuracy: It is observed that it is rather difficult to measure the degree of approximation
used in the collection of information as well as the competence of the investigator in
motivating the persons to supply the desired information.
Ø Difficulties in the identification of the source.
Ø Error may be there in recording or transferring information from secondary sources.
Ø The facilities or capabilities of the agency that originally collected the data might be
questionable.
76

77. BIBLIOGRAPHY
ü Kotler, Philip, Marketing Management: Analysis, Planning, Interpretation and Control,
Prentice-Hall of India Pvt. Ltd., New Delhi.
ü Boyd, Harper, H., The Concept of the Marketing Mix, Journal of Advertising Research.
ü Drucker, Peter, F., Management: Task, Responsibilities, Practices, Harper & Raw, New
York.
Weblinks:
www.ideacellular.com
www.vodafone.com
77

78. QUESTIONNAIRE
Q.1. Which company’s telecom services, are you using?
a. Idea b. Vodafone c. BSNL
d. Airtel e. Others
Q.2. How much time, are you are you that services?
a. 1 year b. 2 years
c. 3 years d. More than 3 years
Q.3. Which types of plan are you using?
a. Prepaid Plan b. Post Paid Plan c. Both
Q-4. In pre-paid service which type of the advantage will you prefer?
a. Rent Charge b. Recharge c. Pulse Rate
d. Roaming e. Voice Mail Service f. SMS Services
Q-5. In post-paid service which type of the advantage will you prefer?
a. Rent Charge b. Pulse Rate c. Roaming
d. Voice Mail Service e. SMS Services
Q.6. As per your experience, what is your feedback in respect to the services of Mobile
companies?
a. Fully satisfied b. Satisfied
c. Partial satisfied d. Not satisfied
Q.7. Do you customer pays at par performance and quality of services?
a. Yes b. No c. No Response
Q.8. Are you aware all the promotional strategies offered by the company?
a. Yes b. No c. May be
Q.9. As per your view, which one is the most effective sale promotion tools and techniques?
a. Free offers b. Price offers c. Installment offers
d. Contests e. Coupons
Q.10. Do you think that sales promotion is normally used for short term sales achievements
of products?
a. Yes b. No c. May be
Q.11. Does sales promotional activities always increase the sale of products?
a. Yes b. No c. May be
78

79. Q.12. Which marketing mix variables of Idea Cellular Ltd. is more effective?
a. Product range b. Prices of product
c. Distribution channel d. Promotional strategies
Q.13. Comparative analysis of Idea with Vodafone in respect to various factors?
A. The service of Idea cellular Ltd. is
a. More effective than Vodafone
b. Same as Vodafone
c. Less effective than Vodafone
B. The marketing strategy of Idea Cellular is
a. More effective than Vodafone
b. Same as Vodafone
c. Less effective than Vodafone
C. The prices of services of Idea Cellular is
a. Comparatively more than Vodafone
b. Same as Vodafone
c. Comparatively less than Vodafone
D. The coverage area of Idea Cellular is
a. More effective than Vodafone
b. Same as Vodafone
c. Less effective than Vodafone
E. The after sale maintenance of services of Idea Cellular is
a. Faster than Vodafone
b. Same as Vodafone
c. Slower then Vodafone
F. The promotional strategies of services of Idea Cellular is
a. More attractive than Vodafone
b. Same as Vodafone
c. Less attractive Vodafone
H. In your view, the satisfaction level of customer in respects to quality of services of Idea
Cellular is
a. More than Vodafone
b. Same as Vodafone
c. Less than Vodafone
79

80. I. The feedback procedure of Idea Cellular is
a. Faster than Vodafone
b. Same as Vodafone
c. Slower then Vodafone
Q.14. Do you think that sale quality in services becomes the essential and important part in
marketing of products?
a. Yes b. No c. May be
PERSONAL PROFILE
NAME:…………………………………………………………………………………..
AGE……………………………………………………………………………………..
ADDRESS………………………………………………………………………………
80