CEO and President David Sasson and VP of Development and Marketing Amitai Sasson Will Speak at the Session “Evolving the Customer Experience, Products and Retail Industry as a Whole Using Cutting-Edge, Transformative Mobile Apps” on Thursday, Feb. 28.

1. Evolving the Customer Experience,
Products and Retail Industry as a Whole
Using Cutting-Edge, Transformative
Mobile Apps
Presented by:
David and Amitai Sasson
overstockArt.com

2. Who We Are
overstockArt.com
online retailer of art
David Sasson,
President & CEO
Amitai Sasson
VP Marketing & Development
Product line:
Large Selection of Hand Painted
Art & Frames
Challenges:
Branding & Conversions

3. Mobile Strategy
1. Mobile optimized site:
- Catering to mobile traffic
- Multiple visits to conversion
- Email click through experience
on mobile devices
1. Mobile app to aid in the buying
process
2. Push notification campaign

4. Story of Our App
Imagine a room
with bare walls:
Augmented reality app aids
the Imagination… try before
you buy!
Exceeds the Brick & Mortar
experience
Simple, Fun and Easy to use

5. Mobile App Development Process
An Iterative process
developed in cycles to
be Quick to Market.
Update frequently and
often.
Find a partner - not just a
vendor

6. Push Notification Campaign
Ingredients:
1. Meaningful timely
message
2. Great push copy
3. Landing page

7. Push Notification Campaign
Pushes Sent App Opens Clicks Revenue

8. Key Takeaways
1. Brand touch point & true social
2. Create a mobile shopping tool -
simple, fun, exciting
3. Iterative development process
4. Push notification campaign

9. Thank you!
David and Amitai Sasson
overstockArt.com

10. Thank you!
David and Amitai Sasson
overstockArt.com