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Analyze IBM strategies,  to remix their businesses in order to move to the emerging higher-value spaces,  in Macro and Micro environment level
IBM strategy PESTEL analysis in Macro level Five forces analysis in Micro level Recommendation Conclusion SOWT analysis Complexity analysis
[object Object],[object Object],[object Object],[object Object],IBM Strategies
IBM Strategies Hardware And  Services Software IBM sold the personal computing department  To Lenovo
PESTEL Analysis for Macro environment factors Social Political  Technological Environmental Economic  Legislative
Iraq War  in 2003, affected world economy, and IBM stock fell down. Technology  affects directly to computer technology industry because computer technology can be used as a tool to invent many technological products  An illness like bird flue,  in 2004  effect to all businesses that operate especially in China. IBM has many suppliers in china and Asia countries.  Technological Political   Environmental PESTEL Analysis
Oil price,  increase the price of energy and reduce the worth of Dollar. IBM  has a good reputation as big and innovative Information technology company in the world.  U.S. Government,  sanction against Iran and North Korea. PESTEL Analysis Social Economic   Legislative
PESTEL Analysis ,[object Object],[object Object],[object Object],[object Object]
Five Forces Analysis for Micro environment factors Intensity  of Rivalry Bargaining  Power of  Suppliers Bargaining  Power of  Buyers Threat of  Substitutes
Five Forces The Threat  of Entry Intensity  of Rivalry Bargaining  Power of  Suppliers LOW LOW The high capital investment, high budget for research and development, and high technology of production can be seen as factors that prevent new competitors to enter into computer technology industry.  High There are many computer software manufactures in today global market. Each manufacture tries to differentiate its product by creating new programmes that make a computer more powerful.  IBM’s business employs a wide variety of components, supplies, services and raw material from a substantial number of suppliers around the world.
Five Forces Bargaining  Power of  Buyers Threat of  Substitutes LOW Software is the main component of the computer which used to enable a computer to perform specific tasks. Nowadays, there is no product to replace or substitute computer software. High As IBM operates business in B2B market, most organizations always buy in large amount per one time. Therefore, customers have power to negotiate with the company.
SWOT Analysis Strengths Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Opportunities Threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],.   IBM decided to become a globally integrated enterprise  in order to participate in the world’s growth markets and improve IBM’s productivity . .  to support two principal goals: helping clients succeed  in delivering business value  by becoming more innovative,  efficient and competitive  through the use of business insight and  information technology (IT)  solutions; and, providing long-term value to  shareholders. System : The relationship between things which  interact.  Complexity theory:  Nonlinear : When noise is added to the graph  result the result are no longer a  straight line, and are not  predictable.  Complexity theory ,[object Object],[object Object]
[object Object],[object Object],[object Object],Complexity Analysis in Macro and Micro level Competitors  . Oracle  .  Microsoft,  External Factors . Political . Technological . Environmental . Economic . Social . Legislative Weaknesses (spun off) .  Printer division . Storage division . PC division  Internet's revolution Product complexity, high cost
[object Object],Complexity Analysis in Macro and Micro level . Innovation company . Powerful brand . 84 –years experience IBM has the highest levels of control and the lowest of technology risk or transfer. Strong research and development . IBM  use external factors as opportunity.. 50% revenue out of US and also 13000 partner and  flexible business.  . The high budget for research and development, high capital investment . .  Grow in software market IBM have strong enough in terms of financial, management and experience.
[object Object],[object Object],[object Object],Complexity Analysis in Macro and Micro level
[object Object],[object Object],[object Object],Recommendations
[object Object],[object Object],[object Object],Conclusion
 
References ,[object Object],[object Object],[object Object],[object Object],[object Object]

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IBM

  • 1.  
  • 2. Analyze IBM strategies, to remix their businesses in order to move to the emerging higher-value spaces, in Macro and Micro environment level
  • 3. IBM strategy PESTEL analysis in Macro level Five forces analysis in Micro level Recommendation Conclusion SOWT analysis Complexity analysis
  • 4.
  • 5. IBM Strategies Hardware And Services Software IBM sold the personal computing department To Lenovo
  • 6. PESTEL Analysis for Macro environment factors Social Political Technological Environmental Economic Legislative
  • 7. Iraq War in 2003, affected world economy, and IBM stock fell down. Technology affects directly to computer technology industry because computer technology can be used as a tool to invent many technological products An illness like bird flue, in 2004 effect to all businesses that operate especially in China. IBM has many suppliers in china and Asia countries. Technological Political Environmental PESTEL Analysis
  • 8. Oil price, increase the price of energy and reduce the worth of Dollar. IBM has a good reputation as big and innovative Information technology company in the world. U.S. Government, sanction against Iran and North Korea. PESTEL Analysis Social Economic Legislative
  • 9.
  • 10. Five Forces Analysis for Micro environment factors Intensity of Rivalry Bargaining Power of Suppliers Bargaining Power of Buyers Threat of Substitutes
  • 11. Five Forces The Threat of Entry Intensity of Rivalry Bargaining Power of Suppliers LOW LOW The high capital investment, high budget for research and development, and high technology of production can be seen as factors that prevent new competitors to enter into computer technology industry. High There are many computer software manufactures in today global market. Each manufacture tries to differentiate its product by creating new programmes that make a computer more powerful. IBM’s business employs a wide variety of components, supplies, services and raw material from a substantial number of suppliers around the world.
  • 12. Five Forces Bargaining Power of Buyers Threat of Substitutes LOW Software is the main component of the computer which used to enable a computer to perform specific tasks. Nowadays, there is no product to replace or substitute computer software. High As IBM operates business in B2B market, most organizations always buy in large amount per one time. Therefore, customers have power to negotiate with the company.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.  
  • 21.