1. Introduction to
Needfinding

2. What’s Design Thinking ?

3. Before ....

4. ...After

5. 80 % of the companies believe they deliver a
better user experience than their competitors.
!
Only 8 % of the clients declare they are satisfied.
Source : Harvard Management
Quality of the
user
experience
cost control
80% of the success of a product in its market is
attributable to the initial phases ...
... And 20% stage of development *, while the
costs are reversed
* Source CNAM, 2005
We know already these things
but do we really apply them ?

7. In this approach, Prototyping
is a key step

8. Why focusing on NEEDS ?

9. NEEDS LAST LONGER
THAN ANY SPECIFIC
SOLUTION

10. NEEDS ARE
OPPORTUNITIES
WAITING TO BE
EXPLOITED, NOT
GUESSES AT THE
FUTURE.

11. NEEDS PROVIDE A
ROADMAP FOR
DEVELOPMENT.

12. NEEDS ARE
OBVIOUS AFTER
THE FACT, NOT
BEFORE ;)

14. 1 – Forget the product.
2 – Observe the behavior.
3 – Script the uses to validate the proposal.
4 – Maintain the concept of relevance
throughout the development.
4 Golden Rules :

15. Needfinding
Methodologies:
hint : check ideo cards ;)

19. 1.Two per team (different companies)
2.Choose a frequent experience (Traveling
by train/going to school/sleeping.....)
3.Interview for 3 minutes your teammate
(*2)
4.Prototype a solution for him (5 min).
Let’s Get our Hands Dirty !

20. Frame of the interview
20

21. Personas
21

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Motivations
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Goals
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Pain points
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Name <name>
Type <type>
Role <role>
“Insert quote that
characterises this persona
in one sentence.”
Behaviours
A behaviour Opposite behaviour
Variable description
A behaviour Opposite behaviour
Variable description
A behaviour Opposite behaviour
Variable description
A behaviour Opposite behaviour
Variable description
A behaviour Opposite behaviour
Variable description
A behaviour Opposite behaviour
Variable description
<Persona name>

23. User Journey

24. The Prefect experience
24
1) Choose One of your use cases for
your persona.
2) Design the perfect experience he
could have.
3) Find the pain points and the issues.

25. Thank U!
25