Complete classroom workshop presentation deck produced and presented by ScaleUp Partners for Clark Atlanta University. Delivered on Sept 20-21. Introduction to Inclusive Competitiveness and the Atlanta Innovation Ecosystem.

1. ATLANTA
Innovation Ecosystem
Regional Economic Competitiveness

2. UNDERSTANDING LOCAL INNOVATION ECOSYSTEMS
Clark Atlanta University Workshop
September 2017
scaleuppartners.com

3. UNDERSTANDING LOCAL INNOVATION ECOSYSTEMS
Clark Atlanta University Workshop
September 2017
In This Workshop:
• Evolution of US Economy
• Innovation Economy
• Local innovation ecosystem
• How the local economy is impacted by policy measures
• Planned growth of Atlanta’s regional economy, strategies for
the next five years
• Economic Competitiveness; how is it measured
• Inclusive Competitiveness; importance of it
• Mapping an innovation ecosystem
• Identifying 8 communities of influence
• Next Steps to take now to secure access to opportunity
• Textbook Resource: “The Future Economy and Inclusive
Competitiveness”

4. US ECONOMIC HISTORY
19th 20th 21st
Knowledge-based
Tech-driven
Globally competitive
Innovation Economy
Agriculture
Lots of Land
Lots of People
Lots of Animals
Labor Intensive
Manufacturing
Means of Production
Lots of People
Labor Intensive

5. Globalized commerce
Democratized information
& technology
Exponential
entrepreneurship growth
Accelerated new
knowledge creation
Interconnectedness of
(almost) everything
THE INNOVATION ECONOMY
2014 Copyright Johnathan M. Holifield, Co-Founder, ScaleUp Partners - www.scaleuppartners.com

6. Squeezing Rural & Inner City Americans!
GLOBAL COMPETITION FOR JOBS
FEWER WORKERS NEEDED FOR JOBS
2014 Copyright Johnathan M. Holifield, Co-Founder, ScaleUp Partners - www.scaleuppartners.com
INNOVATION ECONOMY SQUEEZE

7. EXCLUDED NON-COMPETITIVE
Who will
CREATE the
jobs of
tomorrow?
Who will be
America’s
EMPLOYERS
in 2025?

8. DEMOGRAPHIC IMPERATIVE

9. PIPELINE OF PRODUCTIVITY
STEAM EDUCATION
Science, Technology,
Engineering, Arts and Math
Blue
Collar
White
Collar
WORKFORCE ENTREPRENEURSHIP
Business Ownership
Job Creation
Wealth-building

10. 21st CENTURY COMPETITORS
STEAM EDUCATION
CRITICAL THINKING
PROBLEM-SOLVING
ENTREPRENEURSHIP SKILLS
COMPETITIVENESS

11. https://www.youtube.com/watch?v=-
2547RlpEIM
World Economic Forum’s Global Competitiveness Index:
Assesses the economic competitiveness landscape of 138
economies.
Provides insight into the drivers of their productivity and
prosperity.

12. https://youtu.be/_OZGlDrionE
HOW TO MEASURE
COMPETITIVENESS
12 MAIN METRICS

13. “U.S. competitiveness
[is] the ability of firms in
the U.S. to succeed in
the global marketplace
while raising the living
standards of the
average American.”
Michael Porter and Jan Rivkin, U.S.
Competitiveness Project, Harvard Business
School
2014 Copyright Johnathan M. Holifield, Co-Founder, ScaleUp Partners - www.scaleuppartners.com
COMPETITIVENESS REDEFINED

14. An interdisciplinary
framework to create
community systems that
improve the business
productivity of
disconnected Americans
within today’s Innovation
Economy.
BIG IDEA: INCLUSIVE COMPETITIVENESS®
2014 Copyright Johnathan M. Holifield, Co-Founder, ScaleUp Partners - www.scaleuppartners.com

15. How can communities become more
productive and competitive in today’s
innovation economy?
COMMUNITY COMPETITIVENESS

16. What is your community’s
comprehensive economic strategy,
plans, goals and measurable metrics?
COMMUNITY COMPETITIVENESS

17. The Comprehensive Economic Development Strategy (CEDS) contributes to
effective economic development in America’s communities and regions through
a locally-based, regionally-driven economic development planning process.
Economic development planning – as implemented through the CEDS – is not
only a cornerstone of the U.S. Economic Development Administration’s (EDA)
programs, but successfully serves as a means to engage community leaders,
leverage the involvement of the private sector, and establish a strategic blueprint
for regional collaboration. The CEDS provides the capacity-building foundation
by which the public sector, working in conjunction with other economic actors
(individuals, firms, industries), creates the environment for regional economic
prosperity.
WHAT IS CEDS? (Part A)

18. Simply put, a CEDS is a strategy-driven plan for regional economic
development. A CEDS is the result of a regionally-owned planning process
designed to build capacity and guide the economic prosperity and
resiliency of an area or region.
It is a key component in establishing and maintaining a robust economic
ecosystem by helping to build regional capacity (through hard and soft
infrastructure) that contributes to individual, firm, and community
success. The CEDS provides a vehicle for individuals, organizations, local
governments, institutes of learning, and private industry to engage in a
meaningful conversation and debate about what capacity building efforts
would best serve economic development in the region.
WHAT IS CEDS? (Part B)

19. Six (6) priorities for Regional
Development Organizations to
include in their Comprehensive
Economic Development
Strategies (CEDS) Plans.

20. Collaborative Regional Innovation
Projects that increase the development and growth of
innovation clusters which, based on objective economic data,
are existing regional competitive strengths. Such initiatives must
engage relevant stakeholders; facilitate collaboration among
urban, suburban, and rural (including tribal) areas; provide
stability for economic development through long-term
intergovernmental and public/private collaboration; and
support the growth of existing and emerging industries.
INVESTMENT PRIORITY #1

21. Public/Private Partnerships
Projects that use both public and private sector assets and
complementary investments by other government/public
entities and/or nonprofits.
INVESTMENT PRIORITY #2

22. National Strategic Priorities
Projects that: encourage job growth and business expansion in manufacturing and
manufacturing supply chains; assist communities severely impacted by the declining use
of coal; increase economic resiliency, including resilience to the effects of natural
disasters and climate change and assist and/or support:
• information technology infrastructure (broadband or smart grid);
• communities severely impacted by industry restructuring;
• job-driven skills development;
• access to capital for small- medium-sized and ethnically diverse enterprises;
• innovations in science and health care; and advancement of science and
research parks, other technology transfer, or tech commercialization efforts.
INVESTMENT PRIORITY #3

23. Global Competitiveness
Projects that support high-growth businesses and innovation-
based entrepreneurs to expand and compete in global markets,
especially investments that expand U.S. exports, encourage foreign
direct investment, promote the repatriation of jobs back to the
U.S, and position U.S. firms to become leaders in global industries.
INVESTMENT PRIORITY #4

24. Environmentally-Sustainable Development
Projects that promote job creation and economic prosperity
through enhancing environmental quality and developing and
implementing green products, processes, places, and buildings as
part of the green economy. This includes projects that encourage
job growth, business expansion, and innovations in energy-
efficient technologies and clean energy, including alternative fuel
technologies.
INVESTMENT PRIORITY #5

25. Underserved Communities
Investments that strengthen diverse communities that
have suffered disproportionate economic distress and job
losses and/or are rebuilding to become more competitive
in the global economy, including economic development
initiatives that help unemployed and underemployed
young adults obtain the skills and knowledge necessary
to succeed.
INVESTMENT PRIORITY #6

26. “How cities have thrived in the past 100 years will no
longer lead to success in the digital economy,” Donna
Harris, one of the co-founders of 1776 and the lead
author of the study, writes in the 2016 report.
“The cities that succeed in creating a brighter new
future will rely on an entirely new playbook.”

27. 2016
REPORT
Atlanta
ranked 21
out of top 25
US cities that
are ready to
capitalize on
the shift to
digital tech in
a global
innovation
economy.
YOUR
CITY
NEEDS
YOU!

28. HAS ANYONE IN THIS ROOM READ
THIS STRATEGY DOCUMENT?
Atlanta’s Regional Development Organization

29. https://vimeo.com/92845861
Atlanta Regional Commission
Strategy for Regional and Global Competitiveness

30. ARE YOU
INCLUDED
ATLANTA’s
ECONOMIC
FUTURE?

31. Who’s responsibility is it?

32. MAPPING THE ELEMENTS

33. COMMUNITIES OF INFLUENCE

34. The Atlanta Regional Commission
(ARC) is updating its regional
competitiveness strategy, and
renaming it CATLYST. As part of this
update, ARC wants you to help
determine the Atlanta region’s
future and to help determine and
address the most critical regional
challenges for the next five years.
We value your feedback! Let us know what
you think by answering this questionnaire.
The game is
about to
change with a
new playbook!

35. About the CATLYST Strategy
Through this engagement process,
CATLYST builds on the 2012 Regional
Economic Competitiveness Strategy. It will
provide updated goals and objectives to
further advance the economy of the 10-
county region and provide more
opportunities for its residents.
The planning process will begin with regional
data analysis, and will include extensive
outreach throughout, including interviews,
focus groups, public forums, and workshops
with members of the Strategy Committee.
The committee is a group of 65 public,
private, and nonprofit leaders from across
the Atlanta region.

36. JUNE JULY AUGUST SEPT OCT
A new five-year plan for the economic growth and
competitiveness of the Atlanta region will be unveiled soon.
Will it include the AUC? Will it include you?

37. MIKE GREEN JOHNATHAN HOLIFIELD
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