Role Information & Communication Technology for Rural Market discusses how ICT can benefit rural India. Some key points: - India has a large rural population, with over 70% of Indians living in rural areas. Access to services and opportunities is limited. - ICT projects aim to use technology to provide rural citizens access to information, markets, education, healthcare and more. Examples include e-Choupal, Akshaya, and n-Logue multipurpose internet kiosks. - Challenges include unreliable electricity, telecommunications infrastructure, and socioeconomic barriers like gender inequality. Successful models require addressing these issues.

1. Role Information & Communication Technology for Rural Market Mayank Singh Roll No. 25 MBA (Entrepreneurship & Leadership) 2008

3. Development info projects, programs, schemes & feedback Procurement of Produce Supply of inputs Supply of consumer produce & services Knowledge & info useful for economic activities Entertainment & info for social needs Issue of Certificates and Licenses Delivery of health & educational services Education, training to enhance employment & economic opportunity Access to Markets Rural Citizen

7. Kiosk

8. India:ICT Project Example Name of the Project Purpose Future planes Akshaya Making a district E-literate, limited employment generation. Delivery of multiple service at Akshaya centers and expand it to other districts Bhoomi Issue of Land title at 177 Bhoomi kiosks and through privately owned kiosks Expand rural kiosk network Drishtee Creating a network of privately owned kiosks for e access to info, government and service commercial Expand Network to cover new kiosk E-choupal The prime target is farmer. Farmers get information about seeds’ price, etc Scale to more users N-Logue Multipurpose Internet kiosks based on WILL Expand for commercial utilization Gyandoot Connecting rural cyber café catering the everyday needs of the masses. Extend for global Internet

9. ITC’s eChoupal , February 26-27, 2004

22. Thank You…..