2.5kg of product* 460kg of CO2e
*landfill

460kg CO2e
2.5kg

Gavin Starks
CEO, AMEE
gavin@amee.com
@agentGav @ameeHQ
http://www.amee.com

YOUR
ENERGY IDENTITY
(and why you should care)

Climate Change, Globalization and War.
Mapping International Policy and Markets.
Data. All the data.
Emerging ecosystems. Privacy.
Collaboration & change.

#todo list
Give everything an energy identity
Build “smart-grid” behaviour into everything
Measure and map all of it
Lobby for, or create, open standards
Sort out data ownership before-the-fact

Peak oil
Peak finance
Peak water
Peak uranium
Peak copper

Peak <resource> => Peak consumption

“the median surface
warming in 2091 to 2100
is 5.1°C compared
to 2.4°C in the 2003 study”
MIT
source:

TECHNOLOGY INNOVATION
SERVICES NOT PRODUCTS
REFRAMING VALUE
RATIONING
WAR
http://www.forumforthefuture.org/

EFFICIENCY + TECHNOLOGY
Rapid innovation in energy efficiency
technologies has created a consumerist,
low-carbon world.
Society balances delicately with
ever-increasing reliance on new technology
to mitigate continuing climate change.
http://www.forumforthefuture.org/projects/climate-futures

SERVICE TRANSFORMATION
High carbon prices mean businesses sell services
rather than products.
Car ownership is prohibitive but public transport is
highly efficient.
A 'share with your neighbour' ethos exists and global
carbon emissions decline for the first year in history

REDEFINE PROGRESS
People rethink what a fulfilling life means.
Meaningful jobs are valued and stronger
links with local communities are cultivated.
People are attracted to simplicity and
focus much more on quality of life than
economic prosperity.

ENVIRONMENTAL WAR ECONOMY
Governments leave it too late and are forced
to rationalise whole sectors and take control
of citizens' lives.
Environmental refugees must find countries
willing to accommodate them. GHGs begin to
decline, but at great cost to civil liberty.

PROTECTIONIST WORLD
The world is divided into protectionist blocs.
Countries wage war over scarce resources
such as water.
Communities are divided and terrorists
take advantage of the flux, targeting
collapsed states.

“the cull during this century is
going to be huge, up to 90%.
The number of people
remaining at the end of
the century will probably
be a billion or less.”
source: Lovelock

“If we burn all the coal, we might kick
in a runaway greenhouse effect ...
if we burn all the tar shale and
tar sands we definitely will ... leading
to the Venus Syndrome.
Caps aren’t going to work – we need
a Carbon tax”
source: Hansen, Nasa

Are we finally moving to
a post-capitalist society?
Is “triple-bottom-line”
actually possible?

“capitalism is not up to the challenge
... it improperly and systemically
undervalues the future ... it has
become a kind of multi-generational
Ponzi scheme
... we need a Carbon tax”
source: McKinsey

THINGS TO
DO MORE OF
TECHNOLOGY INNOVATION
SERVICES NOT PRODUCTS
THINGS TO EXPLORE REFRAMING VALUE
RATIONING
WAR
THINGS TO
REALLY AVOID

“Carbon will be part
of the US budget
by 2011”
Source: The White House

$15bn per annum
5m green-collar jobs
Federal Cap & Trade

Policy
Business
Science
Technology

Data. All the data.
policy
legislation
frameworks
exchanges
trade
business

EU POLICY STACK

EU POLICY STACK
Kyoto Protocol
EU ETS
Climate Change Bill
= 30min monitoring
Carbon Reduction Commitment = mandatory purchases
(>6GWh or >£500k/yr)
Energy Efficiency
Renewable Obligations

We are moving to an economic age
where we need to start obeying
the first law of thermodynamics*
quot;Energy can be transformed (changed from one form to another), but it can neither be created nor destroyed.quot;

20 largest cities use 75% of world's energy
500m+ people will migrate to cities in <5yr
Future = many, smaller cities
“Countries as cities”?

There is no time left for closed systems
i/o models of everything
Democratization of energy

Data. All the data.
citizens + things
private sector
public sector
cities
countries
Earth

Data. All the data.
purchases
materials
buildings
travel + transport
fuel + water + waste
Energy Identity

Energy Identity
The digital embodiment of
your physical consumption

Your Energy Identity
should be more valuable
than your Digital Identity
So how should we protect it?

Everyone else assumes they own your data
(e.g. utilities, suppliers, banks, retailers, etc.)
START HERE
ARRIVE HERE
You own your data and you share/license
it with those who need it.

quot;collaboration networks are to
businesses what social
networks are to consumersquot;
@Padmasree, CTO, Cisco

EMERGING ECOSYSTEMS
“unifying monitoring, measuring, and managing rural environments,
rural to urban interconnects, and urban environments”
=
+
“95% of people are interested in receiving detailed
information on their energy use”
quot;If Edison would wake up today and look
at the grid he'd say 'that's where I left itquot;
“Data on your personal energy use belongs
to you ... in a standard, non-proprietary format”
Tim Berners-Lee on “unlock all your raw data”
Tim O'Reilly on “instrumenting the world”

Standards-Public Carbon/Energy Consultancies Buildings
Special Projects
EQ2
DECC (UK Government)
NaturalLogic
CarbonVision
Standards-Commercial/Registries Greenmonk.net
Travel & Transportation
CO2code
CarbonVoyage
Specia lProjects
Software/SaaS & Dopplr
Systems Integrators
Media Carbonetworks
The Guardian Data Store Carbonmetrics
Supply Chain
Carbon Hub
SUN (OpenEco)
Communities dcarbon8
MakeMeSustainable Julies Bicycle
2Degrees LivingLifeGreen
The Climate Group Special Projects
Smart Meters
Agencies
Carbonmetrics
Torchbox
ISE
Jelerang
Avvio
Trading
Clearleft
EuroRSCG
Misys (OpenCarbonWorld)
EarthCP
Sandbag

Policy
Business
Science
Technology
*realtime

Our current horizons do not mitigate risk

We need to bend the space-time of policy and commerce

#todo list
Give everything an energy identity
Build “smart-grid” behaviour into everything
Measure and map all of it
Lobby for, or create, open standards
Sort out data ownership before-the-fact

Gavin Starks
CEO, AMEE
gavin@amee.com
@agentGav @ameeHQ
http://www.amee.com