COMPUTEX TAIPEI 2011 AMD PRESS CONFERENCE HIGHLIGHTS VISUAL COMMUNICATIONS AND FUSION APU BATTERY LIFE

COMPUTEX TAIPEI 2011
AMD Press Conference
June 1, 2011

PEOPLE PREFER VISUAL COMMUNICATIONS

Verbal Perception Visual Perception
Words are processed Pictures and video
at only 150 words are processed 400 to
per minute 2000 times faster

 Rich visual experiences
What Matters Today:  Multiple content sources
 New types of applications

2 | Computex Taipei 2011 Press Conference | June 1, 2011

WE ARE BECOMING INCREASINGLY VISUAL

Today Tomorrow
48 hours of video Digital media revenue willrise 270% to
are uploaded to YouTube every minute over $3.28 billion by 2013
Over 520 million Growth of video calls will average 48%
minutes of Internet-based video calls per day through 2014; and faster still through 2019

1.2 million videos By 2014, 3D and HD Internet video will grow to
being viewed right now 46 percent of consumer Internet video traffic.
50 million + digital media files added to Delivery of Internet video to the TV
personal libraries every day will grow nearly six-fold by 2014

Sources: YouTube fact sheet: "comScore Releases May 2010 U.S. Online Video Rankings" Sources:
CEA Market Research Report – Amassing Digital Fortunes: A Digital Storage Study, MARCH 2008; source: CISCO – Cisco Visual Networking Index: Forecast and Methodology 2008-2013
TDG – Broadband-Enabled TV: Rise of the OTT Provider (http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper
http://www.futuresource-consulting.com _c11-481360_ns827_Networking_Solutions_White_Paper.html)


AMD STRATEGY IS WINNING

Differentiate
with GPU technology
Deliver winning Win with
platforms AMD Fusion APUs


AMD 9 SERIES CHIPSET LAUNCHING TODAY!

Unlock the world’s first native 8-core AMD desktop processors!

AM3+ Socket Compatible
• Backward compatible with all AM3 AMD processors

Next Generation SATA 6Gbps Performance
• Multiple RAID configuration support

Scalable Performance
• AMD CrossFireX™ support for 2, 3 or 4 GPUs

* On 990FX, 990X, 970 chipsets


AMD 9 SERIES CHIPSET: PREPARING THE ECOSYSTEM FOR “ZAMBEZI” CPUs

Chipset Motherboards “Zambezi” CPUs

AM3+ motherboards “Zambezi” PIBs
9 Series chipset
available starting today scheduled to be available
launching today!
from all major partners! late summer 2011

Today Today-30 Days from Today 60-90 Days from Today


FLASHBACK TO NOVEMBER 2009:
2011……Deliver the Promise… …the Promise of AMD Fusion

CPU Supercomputing power GPU
in a notebook that lasts all day*

*AMD defines “all day” battery life as 8+ hours of continuous use as measured using the Windows Idle Test


AMD CLIENT PLATFORM ROADMAP
“Bulldozer” Core
Fusion APU
Mainstream

“Trinity”
Client Computing TAM

“Llano”
“Danube”
2010 2011 2012
“Nile” Ultrathin/
“Ontario” Netbook
“Krishna”
“Desna”

“Hondo” Tablet
“Bobcat”
Core
Innovative
Form Factors

Goal: Deliver the best APU every year!
8 | Computex Taipei 2011 Press Conference | June 1, 2011 AMD roadmaps are subject to change without notice

AMD FUSION FAMILY OF APUs

C Series &
G Series Z Series E Series A Series

 Embedded  Netbooks  Ultra-mobile and  Mainstream
 Tablets thin-and-light notebooks
notebooks  All-in-ones
 Small form factor  Desktops
desktops
 Embedded

AMD AllDay™ Power
1

Brilliant HD
1 – AMD defines “all day battery life” as 8+ hours as measured with the Windows Idle Test.


AMD C SERIES & E SERIES APUs: ONE DESIGN, FEWER WATTS, MASSIVE CAPABILITY

Discrete-level AMD C Series
DirectX® 11 GPU + Dual-Core CPU + Northbridge = and E Series
APUs

 59 sq. mm  117 sq. mm  66 sq. mm  75 sq. mm
 8 watts  25 watts  13 watts  18 watts


AMD FUSION FAMILY OF APUs: DRAMATICALLY CHANGING BATTERY LIFE CAPABILITY

AMD is meeting its
10:40 Hrs commitment to deliver
improved power
efficiency
6:22 Hrs
AMD AllDay™ Power
available throughout the
entire APU product stack

Intel P6000 AMD E-350

AMD AllDay™
Battery Life!¹

1, 2 – Substantiation available in footnotes section; AMD defines “all day” battery life as 8+ hours of idle time.


AMD C SERIES AND E SERIES: AWARD-WINNING CUSTOMER SYSTEMS

More than 165 notebook and desktop design wins!

AMD C SERIES AND E SERIES APUs ARE TAKING THE WORLD BY STORM!

Critically Acclaimed Awards and Accolades

“But one of the biggest stories for AMD Computex 2011 Best Choice Award for AMD
may turn out to be battery life.” Fusion Family of APUs
– Wall Street Journal
CES 2011 Design & Engineering Innovations
“AMD's „Brazos‟ platform is spawning a Award for the AMD Fusion APUs
new generation of netbooks that look
poised to raise the bar by quite a bit.” Computer World China Innovation Award for
– The Tech Report.com
AMD Fusion APUs
“It‟s going to be difficult to compete
against [AMD‟s] solution…”
– Ubergizmo

Record demand for AMD C Series and E Series APUs continues!
Quote sources: http://blogs.wsj.com/digits/2011/01/03/battery-life-finally-becomes-a-positive-for-amd/; http://techreport.com/articles.x/20415;http://www.ubergizmo.com/2011/01/amd-fusion-ces/


AMD G SERIES APUs: ADDRESSING EMBEDDED PRODUCT DESIGN REQUIREMENTS

Power Size Cost

 9W max TDP  Very small form factors  Production cost savings
 Sub-1W capable “Bobcat” core (meets QSeven standard  Quick time-to-market
– 2.75 inches square)
 Fanless designs
 4-Layer Printed Circuit
 Enterprise-class power Boards
management


AMD G SERIES APUs: SERVING MARKETS BEYOND PCs

Thin-clients Medical Imaging

Point-of-sale (POS)
Gaming Machines
& Kiosk Systems

Digital Signage Single Board Computing (SBC)

Small/Home Office to Enterprise
Industrial Controls
Storage

Ruggedized, Field, Telecommunications
& Military Systems & Networking


AMD Z SERIES APUs: 2011 AMD HD TABLET PLATFORM
ENABLING VIVID ENTERTAINMENT EXPERIENCES USERS EXPECT FROM AMD

Productivity &
Vivid HD Immersive Visual
Performance
Media Experience
Accelerated Apps

 Smooth Streaming  Leveraging  DirectX® 11
HD Videos Microsoft Windows enabled graphics
 Adobe Flash 10.2 application base  Support for external
acceleration  Internet Explorer 9 monitors
& HTML 5
acceleration


“BlueStacks acknowledges consumers’ lifestyles
by delivering a single UI and apps environment
that can be used on every one of their digital
screens. If an x86 Windows machine can run
Android seamlessly and be integrated into the
Windows experience well, it gives new life to
x86- based devices like those from AMD.”

– Tim Bajarin, President, Creative Strategies


AMD A SERIES APUs: ARRIVING IN MARKET JUNE 2011!

Discrete AMD
DirectX® 11 GPU + Quad-Core CPU + Northbridge = A Series
APUs


AMD FUSION MAINSTREAM NOTEBOOK PLATFORM BENEFITS

Supercomputer
Brilliant HD AMD AllDay™ Power
in a Notebook

VISION Engine enables World’s first APU with All-day battery life1 and
Discrete-Level HD Quad-Core Turbo and a superior visual
graphics at virtually every up to 400 AMD experience
price point Radeon™ Cores

1 – AMD defines “all day battery life” as 8+ hours as measured with the Windows Idle Test.


BRILLIANT HD
2011 IS THE YEAR OF DIRECTX® 11

Developers are no longer making DirectX® 10 games
World of WarCraft, one of the world’s most popular PC games
(12 million subscribers), is now DirectX® 11
Major “AAA” titles coming out this year are DirectX® 11:

World of WarCraft one of world’s most popular games: http://blogs.forbes.com/oliverchiang/2010/10/08/blizzard-on-world-of-warcrafts-12-million-subscribers-and-its-upcoming-mmo-successor/


BRILLIANT HD
DIRECTX® 11 PERFORMANCE IMPROVEMENTS

Same game and benchmark
Get increased performance using DirectX® 11

Why settle for less?
50
DX9 DX11
45

40

35

30

25

20

15
Total War Shogun Dirt 3
See back up for footnotes and configuration details.


“LLANO” A SERIES APU DEMO


VISION TECHNOLOGY 2010 TIERS AND BENEFITS

Brilliant HD
Performance
Brilliant HD
 Gorgeous HD
Entertainment entertainment and
Brilliant HD ultra-realistic 3D gaming
 Mega-multitasking and
Everyday
video editing with  Ultimate multitasking with
Smart HD  Take your photos to crisp, quad-core and 320 quad-core power and
 Enjoy smooth, skip-free clear, exhilarating new Radeon™ Cores dual graphics capability
HD playback HD heights  Transform any room into  Supreme performance,
 Discover impressive  Edit HD photos with a hub of HD battery life and energy
speed and performance blazing speed entertainment efficiency
in everyday applications  An amazing HD
 Rich, smooth
 Energy efficiency without performance in a quiet- experience with
compromising power and running, energy efficient impressive energy
performance system efficiency

Additional hardware (e.g. Blu-ray drive, HD or 10-bit monitor, TV tuner, wirelessly enabled HDTV) and/or software (e.g. multimedia applications) are required for the full enablement of some
features. HD Video display requires an HD video source. Not all features may be supported on all components or systems - check with your component or system manufacturer for specific
model capabilities and supported technologies.


VISION TECHNOLOGY 2011 TIERS AND BENEFITS

Brilliant HD
Performance
Brilliant HD
 Gorgeous HD
Entertainment entertainment and
Brilliant HD ultra-realistic 3D gaming
 Mega-multitasking and
Everyday
video editing with  Ultimate multitasking with
Smart HD  Take your photos to crisp, quad-core and 320 quad-core power and
 Enjoy smooth, skip-free clear, exhilarating new Radeon™ Cores dual graphics capability
HD playback HD heights  Transform any room into  Supreme performance,
 Discover impressive  Edit HD photos with a hub of HD battery life and energy
speed and performance blazing speed entertainment efficiency
in everyday applications  An amazing HD
 Rich, smooth
 Energy efficiency without performance in a quiet- experience with
compromising power and running, energy efficient impressive energy
performance system efficiency

Additional hardware (e.g. Blu-ray drive, HD or 10-bit monitor, TV tuner, wirelessly enabled HDTV) and/or software (e.g. multimedia applications) are required for the full enablement of some
features. HD Video display requires an HD video source. Not all features may be supported on all components or systems - check with your component or system manufacturer for specific
model capabilities and supported technologies.


VISION TECHNOLOGY | 2011 LOGO FAMILY


2011 VISION MARKETING STRATEGY
Awareness

 Leverage OEM brands to get
traffic into the store (physical
and/or online)

Consideration
 Lead with usage story, targeting
specific audiences
 Focus on 3-foot experience
(RSAs & partner web site)

Purchase

 Transition from “telling” to
“showing” VISION at point
of purchase


AMD ADVANTAGES

 More than 10 years of high performance x86
CPU, GPU and software experience
 DirectX® 11 graphics support across the
board
 Multiple APU product offerings that span full
range of client platforms
 Industry-leading battery life
 Clear vision for better integration of graphics
and compute into the system architecture


THANK YOU


FOOTNOTES & SYSTEM CONFIGURATIONS

1. In testing conducted by AMD performance labs the AMD 2011 VISION-based notebook demonstrated up to 640 minutes/10:40 hours or "all-day" battery life while idle and up to 249
minutes/4:09 hours as an “active” metric using 3DMark ’06, while the competing Intel-based notebook demonstrated 383 minutes/6:22 hours while idle and up to 107 minutes/1:47
hours as an “active” metric using 3DMark ’06. All testing performed using a 6-cell Li-Ion, 62.2 Whr battery. AMD defines “all day" battery life as 8+ hours of idle time. BRNB-C1

2. The AMD E-Series APU runs on 18 watts. The General Electric 47709 Compact Fluorescent Lamp runs on 26 watts:
http://www.google.com/products/catalog?q=compact+fluorescent+light+bulbs&hl=en&rls=com.microsoft:en-us:IE-
SearchBox&prmd=ivns&resnum=3&wrapid=tlif12925326240131&um=1&ie=UTF-
8&cid=11335943099082676418&ei=qHsKTfOnHo3ksQPwwdG5Cg&sa=X&oi=product_catalog_result#

3. Test conducted in AMD Labs measuring frames per second performance while playing Total War: Shogun 2 at a resolution of 1280x720 with with anti-aliasing turned off and
anisotropic filtering turned off. It scored up to 19 fps in DirectX® 9 mode and up to 23 fps in DirectX® 11 mode or up to 21% faster. Test conducted in AMD Labs measuring frames per
second performance while playing Dirt3 at a resolution of 1360x768 with anti-aliasing turned off and anisotropic filtering turned off. It scored up to 34 fps in DirectX® 9 mode and up to
48 fps in DirectX® 11 mode or up to 40% faster. Configuration for testing a Llano prototype 1.8GHz with AMD Radeon HD 6530, 4GB DDR3 1333Mhz, Windows Home Premium 64-
bit. All frame rates rounded to the nearest whole number.
4. Test conducted in AMD Labs measuring frames per second performance while playing Total War: Shogun 2 at a resolution of 1280x720 with with anti-aliasing turned off and
anisotropic filtering turned off. It scored up to 19 fps in DirectX® 9 mode and up to 23 fps in DirectX® 11 mode or up to 21% faster. Test conducted in AMD Labs measuring frames per
second performance while playing Dirt3 at a resolution of 1360x768 with anti-aliasing turned off and anisotropic filtering turned off. It scored up to 34 fps in DirectX® 9 mode and up to
48 fps in DirectX® 11 mode or up to 40% faster. Configuration for testing a Llano prototype 1.8GHz with AMD Radeon HD 6530, 4GB DDR3 1333Mhz, Windows Home Premium 64-
bit. All frame rates rounded to the nearest whole number.

AMD Systems
Mainstream:
The AMD “Zacate” E-350 reference design consisted of an AMD Dual-Core Processor E-350 1.6Ghz 18W, 2GB (1x2GB) DDR3-1066 system memory, AMD Radeon™ HD 6310 Discrete-
Class Graphics with 15.6” 1366x768x32 – LED Backlight Windows 7 Home Premium 64-bit. (used for test described in footnote 1)

Intel Systems
Mainstream:
Intel system was Acer Aspire AS5740-5255 with Intel® Pentium® Processor P6000 (3M Cache, 1.86 GHz, 2C, 2T), Intel® HD Graphics, 2GB (2x1GB) DDR3-1066 - Samsung
M471B2874EH1-CF8 (used for test described in footnote 1)


Disclaimer
The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and
typographical errors.
The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to
product and roadmap changes, component and motherboard version changes, new model and/or product releases, product differences
between differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update
or otherwise correct or revise this information. However, AMD reserves the right to revise this information and to make changes from time
to time to the content hereof without obligation of AMD to notify any person of such revisions or changes.
AMD makes no representations or warranties with respect to the contents hereof and assumes no responsibility for any inaccuracies,
errors or omissions that appear in this information.
AMD specifically disclaims any implied warranties of merchantability or fitness for any particular purpose. In no event will AMD be liable to
any person for any direct, indirect, special or other consequential damages arising from the use of any information contained herein, even
if AMD is expressly advised of the possibility of such damages.

Trademark Attribution
AMD, the AMD Arrow logo, AMD Athlon, AMD Phenom, AMD Turion, Radeon, and combinations thereof are trademarks of Advanced
Micro Devices, Inc. in the United States and/or other jurisdictions. Microsoft, Windows and DirectX are registered trademarks, of Microsoft
Corporation in the United States and/or other jurisdictions. OpenCL and the OpenCL logo are trademarks of Apple, Inc. used by
permission of Khronos. Other names used in this presentation are for identification purposes only and may be trademarks of their
respective owners.
© 2011 Advanced Micro Devices, Inc. All rights reserved.


COMPUTEX TAIPEI 2011 AMD PRESS CONFERENCE HIGHLIGHTS VISUAL COMMUNICATIONS AND FUSION APU BATTERY LIFE

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